Comscore - A Great Digital Planning Tool
We are using Comscore Ad Metrix to validate site and audience demographics when planning digital media campaigns. It has been helpful …
Overview
What is Comscore Ad Metrix?
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.
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What is Comscore Ad Metrix?
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Comscore Ad Metrix?
Comscore Ad Metrix Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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March 18, 2020
Comscore - A Great Digital Planning Tool
We are using Comscore Ad Metrix to validate site and audience demographics when planning digital media campaigns. It has been helpful across a number of channels such as display, video, search, and social. We also execute some custom reporting through the platform to help guide clients in the right direction for their business. It is used primarily in the media department of our agency.
- The largest analytics suites available for online
- Benchmark for analyzing the advertising industry
- Excellent user interface
- Deeper measurement in mobile, social and SVOD/OTT
- Major networks are not included (e.g. Turn DMP)
- Reach/frequency tool only allows for input of demo guarantee targeting
- I am able to plan quickly and effectively
- Save money on just having one digital tool
- Plan audiences at scale
Comscore Ad Metrix provides the best instance of measuring the digital landscape at scale. They have a huge amount of the internet crawled with focusing on just this case.