Name: Comscore Media Metrix Multi-Platform
Rating: 8 (5 reviews)
Author: Comscore

Call Center Workforce Optimization

Customer Identity and Access Management (CIAM)

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Flowchart

Java Technologies

No-Code Development

Development

Classroom Management

Education

Business Intelligence (BI)

Collaboration

Office Suites

Statistical Analysis

Workspace Planning

Enterprise

Accounting

Crypto Accounting

Tax Compliance

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Freelance Management

HR Management

International Payroll

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Application Infrastructure

Application Virtualization

Cloud Storage

Digital Experience Monitoring (DEM)

Fraud Detection

Identity Verification

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

OpenStack Cloud

Penetration Testing

Remote Desktop

Server Virtualization

Software Distribution

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Conversion Rate Optimization

Demand-Side

Domain Registration Services

Email Marketing

Marketing Automation

Product Management

Social Media Management

Social Media Monitoring

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Email Signature

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Field Sales Software

Sales

Cloud-Native Application Protection Platforms

Security

Catering

Interior Design

Population Health Management

Real Estate

Rental Property Management

Restaurant POS

Vertical-Specific

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Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Their research covers values, purchase journeys, media usage, and social media habits. Boasting data from nearly 3 billion people across 50+ countries

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.

A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.

Customers are large, particularly French, brands.

Synthesio

Ipsos Synthesio

Comscore Media Metrix Multi-Platform

Audience Intelligence

Likelihood to Recommend

comScore, Inc. (NASDAQ: SCOR) is a leading internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments. 

For more information, please visit www.comScore.com.  You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).

Google Analytics

Semrush

Adgooroo, from Adthena

Adthena

Pathmatics

Director, Client Lead

Comscore Xmedia 2021-04-22 10:01:53

Amplitude Analytics

Similarweb

comScore Xmedia 2019-01-11 12:32:38

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

User interface

User friendly

Rabbit hole

Faster load

Load times

Data visualization

Sharing options

Multiple platforms

Platform specific

Makes sense

Cross channel

Home

Audience Intelligence Software

We use Comscore Xmedia within the media department of our agency. We basically use it to get a total audience view of measurement across multiple platforms. Ideally, we like to see platforms/buys holistically versus separated out by platform. This is a great tool for not only planning, but also reporting and delivery potential.

Audience overlap reports.
Consumer engagement with TV and digital.
Analyzes media subsets.

Overall platform interface.
Faster reporting.
More partners need to be added for analysis.

Single interface.
Common currency for measurement.
Robust methodology.

It has allows for us to streamline our partner mix.
Provides us with easy reporting for clients.
Gives us one planning tool.

Adgooroo, from Adthena (formerly from Kantar), Pathmatics, Google Analytics

The core use of comScore Xmedia was chiefly centralized and department-owned while concurrently being utilized by various stakeholders from across the organization. Public-facing, brand-approved insights gleaned from the platform were primarily leveraged and evangelized by one or two key departments.

Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
Reporting could have faster load times.
Easier data visualization sorting or internal sharing options.

Greater ability to project and make future instances rooted in historical data.
Ability to see continuity across a variety of burgeoning, interwoven platforms.
Deeper insight into actual campaign results.

Google Analytics, Amplitude Analytics and SimilarWeb PRO

Comscore Media Metrix Multi-Platform
Formerly Xmedia

Overview

What is Comscore Media Metrix Multi-Platform?