By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to …
Overview
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…
Recent Reviews
How Conductor Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- SERP ranking tracking (242)9.191%
- Site recommendations (243)8.989%
- Keyword analysis (257)8.787%
- Competitive analysis (255)7.878%
Reviewer Pros & Cons
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/commun...
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automaticall...
SEO Specialist
6D Global Technologies, Inc. (Marketing and Advertising, 51-200 employees)
Pricing
N/A
Unavailable
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
51 people also want pricing
Alternatives Pricing
What is seoClarity?
seoClarity is an SEO (Search Engine Optimization) platform for enterprises and agencies. It includes customizable dashboards, site audits, content analysis, competitor insights, reporting and actionable insights. It covers typical web search as well as mobile and local search.
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.
Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.
Conductor Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Conductor Screenshots
Conductor Integrations
Conductor Competitors
Conductor Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Conductor Downloadables
Frequently Asked Questions
Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.
The most common users of Conductor are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(366)Attribute Ratings
Reviews
(1-25 of 113)Companies can't remove reviews or game the system. Here's why
March 20, 2024
By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to evaluate that webpage before onboarding or presenting a strategy. Is it ticking the basic boxes? Is it totally off? It's pretty helpful in that initial phase.
- Auditing
- Technical review
- Keyword Research
- Not displaying the endless headers
- The health check could be more detailed, going to Google Page Speed Insights is more convenient when checking this
Only the Earned Media/SEO department uses Conductor right now. We currently use it for ranking tracking and some reporting, although hoping to incorporate it more into our processes in the future.
- Strategy organization, specifically with keyword categories and content segments. Both of these really help you stay organized with different initiatives that you're working on to not only track and report on performance but to compare and even test initiatives.
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/communicating this with clients in way that makes them say "wow!"
- To piggy back on my last point...Overall, I think Conductor does a good job of prioritizing features and views that are exactly what marketers need to show business impact. You could just report rankings, but Conductor always seems focused on taking it a step further and giving you easier ways to communicate success with clients in terms and charts like clients actually understand and that speak better to their business goals.
- Potentially the incorporation of more metrics. I'm not necessarily sure how to do this without getting too cumbersome, but it would be great to be able to pull custom metrics from GA, or engagement metrics. Again, I'm not sure how to pull the engagement metrics that GA has, since they are sometimes not as meaningful as we'd like, but overall I think with the increased importance on engagement for SEO, having some sort of engagement section of the tool would be VERY valuable. Whether this is made up of simple engagement from GA, or connecting with Hot Jar or other heat map/engagement tools I'm not sure, but I think that would be very impactful.
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automatically-detected changes that go there.
- The "Page Recommendations" tool has gotten a lot better, but it's still not useful enough to want to use it. It gives fairly generic recommendations that may not apply based on the specific keyword strategy for that page. I may need to dig around more myself, but i have the feeling that it could be better, perhaps with a more tight connection to your own keyword categories or other planned strategies. Or maybe I just haven't tested it out enough.
May 02, 2023
A Powerful Enterprise SEO Tool
We use Conductor for enterprise organic SEO management and strategy. We primarily use it to supplement prior agency services, taking that work in-house. We use it for keyword research, position monitoring, overall organic performance tracking, automated reporting, and other organic SEO tasks. It helps us monitor and keep up with how we're doing in the market and gives us suggestions on what to watch out for.
- keyword research
- position tracking
- enterprise SEO
- organic performance monitoring
- position-tracking over time
- backlink management
- site audit
May 01, 2023
Enterprise-Level SEO Tool ($$)
As we've evolved as a company, our SEO has gone from basic SEO functions (keyword research, blog outlines, etc.) to more of an enterprise-level approach (meta-tag analysis, sitewide audits, core web vitals, etc.). With this shift, we found that our previous SEO tools (SEMRush, Ahrefs) no longer fit the bill completely.
- Enterprise-level SEO
- Core Web Vitals Analysis
- Site Audits
- Keyword research accuracy
- Usability
- Sitemap Analysis
February 02, 2023
Conductor: The one-stop-shop for SEO success!
Conductor is the tool that we use to help guide our search engine optimization strategy. It is a one-stop-shop for bringing multiple data sources together and creating translatable visualizations to be shared across teams. Not only does it show keyword rankings and page data for our website, but it also allows to gather data on competitors in our industry to be able to compare to. Looking to scale up content creation? Conductor has you covered with their content guidance feature. This allows you to analyze your current content and see what other top-ranking pieces of content include that you might be missing. They also have an incredible, virtually real time technical SEO monitoring tool that has the ability to set up email and notification alerts when something is wrong with your website. <br><br>Most importantly, the company values customer service and client success, and partners along the way by hosting strategy meetings to train customers on more intricate uses of the platform to help them get the most value from the tool!
- Customer service through platform enablement
- Technical SEO monitoring in virtually real time
- Competitor analysis
- Easy to use workspace feature to build and share reports across teams
- Working to build out current features, but some not as polished as others
- Marketplace requests are limited to a small number of options. Would love to see that expanded.
- Some features limit the amount of flexibility versus others (keyword monitoring versus market share)
September 30, 2022
Conductor Searchlight - You will be happy!!!!
We use it for keyword optimization, to ensure our website is functioning correctly, to increase landing page visits and keyword search/strategy.
- Keyword Search
- Website Errors
- Keyword Optimization
- A better way to assign tasks.
September 30, 2022
The best SEO tool out there
SEO is very important to our company's success. Our traffic team uses Conductor heavily and reports out key findings. It has been very useful to track our rankings and identify new traffic-building projects.
- Nearly unlimited number of tags per keyword helps keep us organized when measuring visibility. This is essential for us to be able to check rankings by site section, client, topic or however you categorize your site.
- Excellent customer service. Our team is always there and ready to take a call or email any time. You never have to wait too long for a useful and detailed response.
- Unparalleled number of local servers providing local rankings for your keyword lists
- We have large number of long tail keyword counts and we still get results on a timely basis every week.
- Difficult to learn the tool. I would say Conductor has a lot of specific lingo in their navigation so it took longer than anticipated to get comfortable using the platform.
- There are some custom charts I'd like to be able to create in the platform, but it requires extra cost to create or for our data team to pull it from the API. Still, their API does give us access to create charts that we couldn't do on other platforms.
September 28, 2022
Efficient and effective SEO recommendations
I use Conductor to research keywords for new online content, to improve the SEO of old online content, and to research competitors.
- keyword research
- content optimization
- page insights
- I would like it if it could tell me what keyword a page is optimized for
September 28, 2022
First impressions of Conductor.
Conductor is mostly used to shape our SEO marketing decisions and help with content research/guidance.
- Keyword research.
- Content guidance.
- Good note taking.
- There is room for more integration with various apps.
- More social cross channel insights (e.g. LinkedIn).
- Introduce more competition tracking features and reports.
September 26, 2022
Great SEO tools, great customer service.
We use Conductor to clarify our SEO goals and to direct our content efforts. The Marketing department uses it, but I am unsure if any others do. This product provides us with critical insights into our place in the market field as well as our competitors hold on important stances in the market. Plus it's just fun to scratch that data-itch!
- Customer service is A+.
- The data gather for us is top notch, including data for things we haven't thought to look at.
- The data visualizations can be very helpful, as are the data export options.
- Their DeepCrawl function is excellent.
- The user interface can be a little clunky
- The timescale can be a little slow. Information seems to be gathered weekly, while a more up-to-the-minute data set could sometimes be useful.
- The interface seems easy to use, but getting complex tasks started can be ...strange.
September 26, 2022
#1 SEO Tool for the Price.
We were looking for a platform that was able to provide competitor keywords to leverage within our onsite and paid SEO without weeks of research. Conductor provided AI-powdered search terms that we were able to quickly add to the site to optimize our search rank. From there, we used the Conductor console to measure our keyword rank and optimize utilizing the impact tools.
- AI-powered key words.
- Competitor keyword results.
- Measured Impact.
- Conductor could add a category rank - e.g. Health and Wellness.
- Conductor's business impact tools could connect with endemic reporting to provide company-wide updates.
- Conductor could improve testing with multivariate options.
August 04, 2022
Best Tool for Rank Tracking and much more
In our organization, Conductor is being used to track the rankings and market share of our portals. Also, the Deep Crawl feature of Conductor also helps us to do the technical audit. Apart from this, it also helps us to do the page-level audit as we need to measure page-level performance. One of the best parts of this tool is its easy reporting that helps us to clearly understand the performance in one go.
- Keywords Tracking
- Deep Crawl, which includes Log files analysis
- Market Share
- Not able to compare the ranking for more than 2 weeks.
- For longer duration, report is not available instantly.
July 03, 2022
Great Tool We're Excited to Continue Using
We generally use it for researching SEO keywords, seeing how our targeted keywords are performing, how our competitors are using keywords, and seeing what content might be helpful to create SEO-wise in the future. We had created several different dashboards for different business lines in our organization to really home in on each.
- Competitor Research (I love that we could add competitors and see what they're doing well)
- Showing us where our "wins" are, but also where we could improve (most importantly)
- Customer service and reps were always willing to jump on a call and help us find our way around
- I think it's not always the most user-friendly (but like I said, your reps are helpful)
- It was something that, during the early pandemic when cost-cutting was key, felt a bit too pricey (that said, I know you're working with us - thank you!)
- The only other thing I would say is if you're in the platform really frequently it makes sense, but sometimes if it had been a while since I'd been in, I kind of forgot my way.
July 01, 2022
The most efficient tool I use every day!
I use Conductor to report results to my marketing team on a daily basis. This helps us identify issues on our pages, identify competitors, identify what consumers are searching for in our line of business, and even helps establish a pattern of what will remain consistently popular, and what products may only serve a temporary purpose.
- Conductor makes it incredibly easy for a beginner with the tool. They provide short, easy to use training courses directly from the platform. Very few other tools provide their own training, saving the company money long-term, and saving everyone in the department time.
- Conductor makes it easy to identify what competitors are doing, what changes they are making, and track what they might do next.
- Domain explorer provides context for what keywords people are searching for and allows me to easily add these words to content for better exposure
- I can compare performance between multiple domains and find out which of our sites are performing well, what competitors are performing well and where they are lacking, and optimize content through search tracking.
- I can easily put together views using workspaces that are tailored to specific parts of our marketing department. So team members don't have to wade through data that is meaningless to their position.
- I would like to see a tab for the training courses in the main bar. This isn't easy to find at first.
- More filters based on areas of interest/profession would be helpful
- The ability to download information from workspaces into one report that includes graphs or export to powerpoint would be amazing.
June 25, 2022
Conductor is best in breed
Conductor really feels like an extension of our team. The insights reports help fuel our SEO roadmap to ensure we're focusing on the right content and efforts to produce maximum results. Not only does it help inform our SEO strategy, but we also use this tool to help inform our creative brief process and long-form content in our advertising efforts. Since investing in Conductor, our metrics continue to improve so we continue to invest.
- Insights Reporting
- Competitive Analysis
- SEO Expertise
- Continued enhancements between Content King and Conductor tool integration
June 25, 2022
Conductor is a great platform
We use the reports and tools to stay on top of and improve our ranking on Google.
- Advanced Reports
- Customer Service
- Platform Upgrades
- Lowering cost
December 01, 2021
Conductor is an amazing platform for SEO optimization and analysis
Conductor is a valuable platform that helps us track and discover SEO keywords. Conductor provides excellent analytics to keyword performance and statistics. It's also a great tool for keyword comparisons and content analysis. We have improved our pages significantly through the data that Conductor provides and having access to their Orchestra service has been most helpful.
- Discover new ranking keywords
- Measure existing keywords
- Keyword optimization
- Seo analytics and reporting
- Nothing to improve
November 23, 2021
Conductor's Searchlight
SEO team uses Conductor for technical insights and supporting the content creation process. The content team uses it to monitor their work and analyse results. The account management team also helps with SEO strategy and regular check-ins help us keep on track, ensuring we're looking at the right thing and getting the most out of the tool.
- Content analysis.
- Rank tracking.
- Competitor monitoring.
- N/A
June 03, 2021
Wonderfully Insightful Enterprise Level Tool
Conductor is used by our Technical Marketing team. We use the platform to analyze how our content pages are performing across our website. We use the data from Conductor to make sure that our pages are resulting in conversions, and to see how our pages perform against others.
- Performance indicators of content by page.
- Keyword movement across segments and categories.
- Category Comparison - how segments of our product are performing against others.
- It would be ideal to see data in a more granular way with one click.
- Setting up dashboards can be daunting . Also, why not have conductor open up to the last viewed dashboard? It is frustrating to hunt-and-peck to find the dashboard I want.
- Adding and removing keywords is too difficult.
April 22, 2021
Forever indebted to the crew at Conductor!
Conductor [(Formerly Conductor Searchlight)] is being used mostly by the SEO and Content teams, but there are also users from our Product & Development teams when and where it makes sense.
We use Conductor to align our Content and SEO teams on many aspects of the digital process, including topic selection, SERP rank reviews, competitive analysis, content briefs, training of new employees, benchmarking and much more.
It's helped us to gain a better view into our organic content performance, especially as it relates to competition and the evolving SERP placements. We're able to identify content gaps, quickly create briefs to help guide our writers, and even ramp our writers on SEO tactics much faster than usual. We simply have a much clearer view of SEO performance, and key levers to pull to improve it moving forward.
We use Conductor to align our Content and SEO teams on many aspects of the digital process, including topic selection, SERP rank reviews, competitive analysis, content briefs, training of new employees, benchmarking and much more.
It's helped us to gain a better view into our organic content performance, especially as it relates to competition and the evolving SERP placements. We're able to identify content gaps, quickly create briefs to help guide our writers, and even ramp our writers on SEO tactics much faster than usual. We simply have a much clearer view of SEO performance, and key levers to pull to improve it moving forward.
- Customer service
- SEO analysis
- Ease of use
- Integration between SEO and Content teams
- Customizable reporting
- More frequent data feed updates
- More proactive with advice / recommendations
April 12, 2021
The Ultimate SEO Workflow and Optimization Tool
Score 9 out of 10
Vetted Review
Verified User
We have finally created an SEO strategy to research, implement, track and improve with relative ease. It has also eliminated the need for multiple tools to analyze and track keyword performance.
Conductor [(Formerly Conductor Searchlight)] allows me to provide the necessary information to different roles, such as writer, developer (thank you deepcrawl), content manager, etc that will enable them to be effective and focus on the task at hand.
Conductor [(Formerly Conductor Searchlight)] allows me to provide the necessary information to different roles, such as writer, developer (thank you deepcrawl), content manager, etc that will enable them to be effective and focus on the task at hand.
- Workflow Management
- Organizing data and insights
- Encourages actionable result oriented tasks
- Navigation
- Settings Management
- UI
March 25, 2021
Great results and visibility in reporting. Switched to Conductor a year ago - best decision!
Score 10 out of 10
Vetted Review
Verified User
We switched to Conductor in May of last year and have been very happy. Conductor provides in-depth SEO Analysis with exceptional Customer Service.
Things that were not going well with our previous vendor were:
- Transparency and trust.
- Quality of backlinks.
- Low quality of reporting.
- It's a great tool to use for keyword research which helped us in monitoring the progress and make adjustments to improve our organic presence.
- Online marketplace credits to connect with a broader team and help out in specific areas like content, optimization and technical web dev.
- We work with Christopher Jones and Stephanie LeVonne at Conductor, they have been more than helpful in answering questions, walking the team through the tool. They are always very responsive and come up with ideas on improving our SEO program.
- We have been pretty satisfied so far. Still have a lot to take in and leverage Searchlight to the best of its abilities.
- Conductor still has a lot of features, that needs to be explored and taken advantage of.
- We are working on getting there in the next year.
February 23, 2021
The best SEO decision we have made so far
We are using Conductor in several ways. With Conductor, multiple teams in our marketing department have access, and we find the keyword research in their research > explorer section to be the most helpful in many cases. Here is where our content team can write their articles, blog posts, or landing page copy, and quickly identify which keywords to use based on the topic they are writing. Our web team uses Conductor to access the Deep Crawl scan where we get insight into where we need to fix issues on the site from redirect chains to broken images. I also greatly value the ease of batch exporting and updating the keywords we have, as this makes it easy to segment our keywords into categories that help with either reporting purposes or actionable tasks.
Some business problems that Conductor can solve include content creation for SEO purposes primarily, and speeding up time to find which links are good to add to the content. We are big fans of the partner marketplace through Conductor and some of the offerings there from offsite link building to video creation, which internally we do not have the bandwidth for. This also includes partner content creation which we are leveraging for refreshing content on many of our SEO pages.
- The Keyword Research Explorer tool in Conductor is excellent. It fits the needs of our content team directly. As they write content they can add that topic into Conductor and see the results of keywords they can use, or quick answer rich results gives them the edge to create strong SEO content on their own without using multiple teams.
- The batch edit of keywords is also a great and easy feature of Conductor. We have hundreds of keywords we monitor and being able to quickly batch update these keywords and add categories to them, give us an edge in reporting on keywords as well as making decisions based on these categories.
- Deep Crawl Site analysis through Conductor is a powerful scan tool. We have multiple SEO scanning tools, but Deep Crawl finds things that other tools in the industry have failed to find. We have been able to improve the performance of the site based on this tool.
- I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
- Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
- Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
December 09, 2020
Enterprise level SEO tool
We use Conductor for SEO purposes: keyword research, keyword rank monitoring, competitor rank monitoring, content creation suggestions, and some technical SEO help. It used only within the marketing department.
- Keyword Rank Tracking.
- Keyword Research/Suggestions.
- Technical website SEO.
- Backlinks: Checking and recommendations/suggestions.
- Basic audit tools (spelling/broken links/etc.
- Being more than an aggregator of data from other sources like search console, SEMRush.
- Make the interface more user friendly. So many places to navigate to, would be helpful if there was a main dashboard to use as a "homebase"/ starting point.
October 30, 2020
Switched and couldn't be happier
Score 9 out of 10
Vetted Review
Verified User
We are using Conductor to help us develop content, monitor competitors in the SEO space, and find areas where we can do more in SEO. We were using another SEO tool that did similar things, but the keyword research was more usabale than other platforms as we are a very niche company. It is currently being used in our Marketing Department between our content writiers and SEO specialists.
- Keyword Research
- Make recommendations on developing content
- Ablility to connect to many different projcet management tools to allow for streamlined processess
- Provide information on backlinks
- Allow for more automation in some very time consuming SEO projects
- Connect with Google Ads to find more synergy between SEO and SEM