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Score 9.1 out of 100


Recent Reviews

Conductor's Searchlight

9 out of 10
November 23, 2021
SEO team uses Conductor for technical insights and supporting the content creation process. The content team uses it to monitor their work …
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TrustRadius Award Top Rated 2021
TrustRadius Best of Award, Best Of Customer Support 2021

Popular Features

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Keyword analysis (228)


SERP ranking tracking (215)


Competitive analysis (227)


Site recommendations (216)


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Starting price (does not include set up fee)

  • $1,995 per month

Features Scorecard



SEO Channels


SEO Platform & Account Management


Product Details

What is Conductor?

Conductor is designed to generate customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.

Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor's customers include global brands like Citibank, Slack, Salesforce, athenahealth, and Visa.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: Content Change Detection
  • Supported: Content Mapping
  • Supported: Social Audience Intent

Conductor Screenshots

Gain insight into your keyword visibility over time and discover keyword opportunities.Effortlessly track the impact your content has on revenue and traffic.Map your content strategy to know how your content is performing at every stage of the buyer’s journey.Get insights into trends and topics that your customers are searching for to create the most relevant content.

Conductor Video

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Conductor Downloadables

Conductor Integrations

Conductor Competitors

Conductor Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS


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Frequently Asked Questions

How much does Conductor cost?

Conductor starts at $1995.

What is Conductor's best feature?

Reviewers rate Keyword analysis highest, with a score of 9.3.

Who uses Conductor?

The most common users of Conductor are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.


(1-25 of 230)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Used as a part of our organic marketing tools. So far, it has been excellent in terms of advanced seo - starting from keyword research to guidance on optimizing site health. Also, we can measure seo impact on set frequencies.Totally loved their content intelligence platform where we can see the impact with customizable reports
  • Keyword research
  • Content ideas discover platform
  • Guidance on optimizing site health
  • The online portal crashes a lot
  • Pretty difficulty to use at first go
  • Customer service can be improved
Well suited for - midsize startups looking for organic marketing growth

Less appropriate for - early stage startups or soloprenuers. Since, the UI is pretty difficulty to navigate and you have to reach to the account managers quite often
We had connected Website domain and webmaster Conductor provided additional guidance on top of ready made data and also guidance on how to act on it. Finally, resulting in more organic traffic.
Customer service can be improved. During initial onboarding, the UI is pretty difficulty to navigate.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Conductor is a valuable platform that helps us track and discover SEO keywords. Conductor provides excellent analytics to keyword performance and statistics. It's also a great tool for keyword comparisons and content analysis. We have improved our pages significantly through the data that Conductor provides and having access to their Orchestra service has been most helpful.
  • Discover new ranking keywords
  • Measure existing keywords
  • Keyword optimization
  • Seo analytics and reporting
  • Nothing to improve
Conductor is highly recommendable. Their customer service has been fantastic and they have a very powerful platform when it comes to SEO optimization.
We have pulled in data from our Shopify and Google Analytics platforms. This has enabled us to get a wide range of data and deep crawl statistics. Ultimately this has led to an improvement in our SEO Pagerank and page optimization.
Support with Conductor has been amazing, they respond quickly and offer a ton of knowledge. Onboarding was well planned, straightforward forward, and easy to implement.
November 23, 2021

Conductor's Searchlight

Score 9 out of 10
Vetted Review
Verified User
Review Source
SEO team uses Conductor for technical insights and supporting the content creation process. The content team uses it to monitor their work and analyse results. The account management team also helps with SEO strategy and regular check-ins help us keep on track, ensuring we're looking at the right thing and getting the most out of the tool.
  • Content analysis.
  • Rank tracking.
  • Competitor monitoring.
  • N/A
Perfect for sights with large content sets, sites that cover a wide variety of areas/deep niches. The technical capabilities make it a good addition to any SEO team, if not essential.
The Deepcrawl and SEMrush integrations are very helpful, and we're looking to include more first-party data.
We had already onboarded when I had joined but was responsible for deciding whether to stay with them or move. Having gone through the early stage procurement processes with several other providers, Conductor stayed with us for another year and likely at least several more to come.
Paul McHardy, MPC | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Conductor to track priority keywords and to help inform future content opportunities based on search volume.
  • I love the completeness with which you can track a term... by location, by browser, by type, by search engine.
  • The preferred URL is an excellent feature to compare what is ranking versus what you want to have rank.
  • We're just starting to integrate outside data, but combining analytics with keyword ranking is vital to demonstrate success.
  • The tool can often be very slow to load, and makes bulk management difficult.
  • Keyword categories are more like tags, not filters. So you can't create subcategories. These tags also export into one data field in random order, making organization difficult.
  • Competitor tools update data daily out of the box, Conductor charges more for daily vs weekly data updates.
As a keyword tracking tool, it's excellent. It is trying to be more than that with new features, but I'm a fan of specialization, otherwise, the value gets watered down.
Google Search Console and Adobe Analytics. These have both been completed relatively recently, so thus far we have not utilized the functionality to its fullest.
Our team has been excellent. I was new to Conductor just this year and feel like I've been able to pick it up pretty quickly. They've answered questions, explored my ideas, and overall make the switch easier for me than I expected.
Lisa Arrington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Conductor has been helpful in providing SEO insights, new content, keyword ideas, and [it's] beneficial to both the Search team and Content team. It aides in streamlining SEO-friendly content development, as well as provides in-depth reporting that is helpful to share with channel stakeholders. Additionally, the Conductor representative we work with has been extremely helpful and always ready to share new features or ways to get value out of the tool.
  • Content/Keyword Performance Reporting
  • In-depth SEO Analytics
  • Integration with DeepCrawl
  • User-friendly Navigation
Conductor is a great tool in scenarios where multiple teams are involved with a site's content development and SEO performance. It supplements other SEO tools that are typically in any SEO professional's arsenal, providing more insightful information on opportunities, new search terms, and more. Perhaps Conductor may not be ideal for sites that are not heavy on content creation.
Google Search Console and Adobe Analytics are the main two external data sources that we deal with. Data is seamlessly integrated into the tool. Additionally, Conductor offers integration with DeepCrawl, so we have access to very detailed, highly technical SEO performance information alongside the third-party and proprietary data in Conductor.
The Conductor team is always there to help. The representative we work with meets with us on a bi-weekly schedule, offering helpful advice, opportunities they have noticed, and sharing new ways for us to get value from the tool. Conductor also encourages feedback on their features, as well as provides opportunities to beta test new features.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It allows our content team to write nice articles, blog posts and landing page, easy to export batch and update keywords. reporting is also excellent. Conductor provides in-depth SEO Analysis. Conductor also has the best and exceptional customer service. It also has [the] ability to create dashboards that provide in-depth insights specific to your needs.
  • Relative data.
  • Amazing dashboard.
  • Keyword research.
  • Should have backlink information.
  • More automation is needed.
Useful extension to easily see SEO elements of the page. They have a very professional support system. Highly recommended for SEO and marketing strategies. So simple and easy and very much suitable tool.
Data integration is one of the most valuable features Conductor has improved our marketing strategy.
As we have not got a chance to contact the support team much unless once, but we have experienced the reliable and efficient support team.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Conductor is used by our Technical Marketing team. We use the platform to analyze how our content pages are performing across our website. We use the data from Conductor to make sure that our pages are resulting in conversions, and to see how our pages perform against others.
  • Performance indicators of content by page.
  • Keyword movement across segments and categories.
  • Category Comparison - how segments of our product are performing against others.
  • It would be ideal to see data in a more granular way with one click.
  • Setting up dashboards can be daunting . Also, why not have conductor open up to the last viewed dashboard? It is frustrating to hunt-and-peck to find the dashboard I want.
  • Adding and removing keywords is too difficult.
It is bet suited when you need to track, monitor, and report on thousands of keywords in a single platform. It is ideal when you need to categorize keywords by products or segments. It is less appropriate when you need to track a few hundred or less, or don't need to analyze content performance across a segment of pages.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Conductor [(Formerly Conductor Searchlight)] is being used mostly by the SEO and Content teams, but there are also users from our Product & Development teams when and where it makes sense.

We use Conductor to align our Content and SEO teams on many aspects of the digital process, including topic selection, SERP rank reviews, competitive analysis, content briefs, training of new employees, benchmarking and much more.

It's helped us to gain a better view into our organic content performance, especially as it relates to competition and the evolving SERP placements. We're able to identify content gaps, quickly create briefs to help guide our writers, and even ramp our writers on SEO tactics much faster than usual. We simply have a much clearer view of SEO performance, and key levers to pull to improve it moving forward.
  • Customer service
  • SEO analysis
  • Ease of use
  • Integration between SEO and Content teams
  • Customizable reporting
  • More frequent data feed updates
  • More proactive with advice / recommendations
Conductor [(Formerly Conductor Searchlight)] is perfectly suited to organizations of most sizes to bring Content and SEO groups together to work toward one goal. Their tools are designed with this in mind, and their focus on the quality of content (which is also Google's focus) gives us a targeted roadmap and goal set to shoot for. Whether you're a group simply looking to hold on to your #1 spot in the SERP and keep an eye on competition, or a group that's on the rise and wants to eventually overtake the competition, Conductor is set up to clearly display the levers to pull to bring an actionable path into view.
We've only integrated Google Analytics and SEM Rush into our current reporting for Content and SEO, but our Dev team has integrated a few other tools that I'm not familiar with. The process is incredibly easy, and they help you with every step in the process. It's given us a clear, consistent view of performance over time and has brought sometimes separate insights together into one report.
This is where Conductor [(Formerly Conductor Searchlight)] excels. They go above and beyond to make sure all our needs are met, and that can range from meeting with us several times a week – in some cases – to remaining flexible and receptive to feedback as our needs change throughout the process. The onboarding process was excellent, and it took no time at all for my team to feel comfortable in the platform and feel informed on the strategy we were all working toward.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have finally created an SEO strategy to research, implement, track and improve with relative ease. It has also eliminated the need for multiple tools to analyze and track keyword performance.

Conductor [(Formerly Conductor Searchlight)] allows me to provide the necessary information to different roles, such as writer, developer (thank you deepcrawl), content manager, etc that will enable them to be effective and focus on the task at hand.
  • Workflow Management
  • Organizing data and insights
  • Encourages actionable result oriented tasks
  • Navigation
  • Settings Management
  • UI
In my opinion, Conductor [(Formerly Conductor Searchlight)] is well suited to teams with different skill sets and roles. It enables technical and non-technical people to be accountable for their subset of tasks that relate to an SEO process workflow.

If you're hardcore and want to get under the covers and use raw data, Conductor may not the be platform for you or your team.
The ability to integrate data was one of the feature that we found valuable during the SEO tool selection process.

We are currently only pulling in web analytics data. We fully intent on integrating other data sources as our we develop a solid baseline and improve our marketing maturity as organization.
I've rarely had to use product support as I rarely have issue. When I have had to use them, they are helpful and easy to work with. When an issue requires escalation, I always get a response in a timely manner. Having a success manager is also very helpful and the ability to schedule time myself is invaluable.
Mahati Rapol | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We switched to Conductor in May of last year and have been very happy. Conductor provides in-depth SEO Analysis with exceptional Customer Service. Things that were not going well with our previous vendor were:
  • Transparency and trust.
  • Quality of backlinks.
  • Low quality of reporting.
Conductor was able to solve all the above issues. Access to partner credits as an extended team has been really helpful for us. We have utilized them for writing SEO content for us.
  • It's a great tool to use for keyword research which helped us in monitoring the progress and make adjustments to improve our organic presence.
  • Online marketplace credits to connect with a broader team and help out in specific areas like content, optimization and technical web dev.
  • We work with Christopher Jones and Stephanie LeVonne at Conductor, they have been more than helpful in answering questions, walking the team through the tool. They are always very responsive and come up with ideas on improving our SEO program.
  • We have been pretty satisfied so far. Still have a lot to take in and leverage Searchlight to the best of its abilities.
  • Conductor still has a lot of features, that needs to be explored and taken advantage of.
  • We are working on getting there in the next year.
Conductor is very well suited as an all round platform to give complete visibility into your keyword research & ranking, strong technical recommendations, competitor research in addition to complete visibility into reporting along with a solid dedicated knowledgeable customer SEO partners for an enterprise.
We have been super pleased over the last one year. Looking forward to explore more!
Google Analytics - Standard straightforward integration. We have certain custom segments and extensive annotations in GA, would be great if we are able to view those in Searchlight.
Exceptional customer success team. We work with Christopher Jones and Stephanie LeVonne. They have been more than helpful and are always very responsive.

From discovery to demo through contract negotiation and onboarding, we had a very smooth experience. Team was setting up things in place even before our official start date, so that there was keyword tracking from day one!
Live chat feature is an added bonus, specially for an SEO platform!
Score 9 out of 10
Vetted Review
Verified User
Review Source
Conductor is being primarily used by our Digital Experience department but is beginning to be adopted across our Corporate Communications and Marketing departments. We are using Conductor for anything and everything related to the digital voice of the customer, search engine rank and technical optimization--for large scale projects all the way to everyday optimization of things like Chronic Disease Management all of the way to benefits fraud and travel insurance.
  • Google Chrome Extension
  • Keyword Explorer and topic intent
  • Marketplace Requests and Coaching sessions
  • Market Visibility and competitor rank
  • Including search engines outside of google only
  • More educational opportunities
  • Including more semantic wording and topic insights
If you are looking to optimize your voice strategy, they do a good job with Google--but as we know Alexa uses Bing and Conductor does not optimize or show opportunities outside of Chrome. However, for things like proactive recommendations of optimizations you may want to consider prioritizing and where you are seeing your tracked keywords are working and where they are not, they excel and the platform is invaluable.
We are currently using Tealium Tag Manager for all of our tag management needs and Google Analytics for our website traffic analysis--Conductor was easily integrated with both our current platforms and importing our web data has given us incredibly valuable insights into why we are not seeing the success we think we should be on some of our pages.
Conductor has thus far been one of the best partnership onboard process we have received, including an extensive suite of training sessions that were also recorded for new hires or just go back to to ongoing support through our coaching sessions and marketplace requests. I could no be happier with the level of service we get.
Marisa Mason | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Conductor across multiple divisions within Thermo Fisher Scientific. My division leverages Conductor to conduct keyword research in multiple regions and countries, and we use it as our main reporting mechanism and to tell the story of our SEO success externally. Before using Conductor, we did not have a way to monitor and report on our keyword rankings, and manage SEO reporting across the globe.
  • Account services support is unmatched!
  • Keyword reporting and SERP performance reporting
  • Explorer tool is the best for competitor insights
  • Google Chrome extension is very helpful at quick-hit insights and analysis
  • Would be nice to have technical SEO insights/reporting in the platform
  • Better website analytics insights or Google Search Console integrations
Conductor provides insights and support in all areas of SEO to help move the needle. Their account services support provides the most value to me and my team, they are basically an extension of our team.
We have only integrated our Adobe Analytics instance to Conductor. This has helped us match traffic data to keyword performance data in one view to better understand overall performance.
The Account Services team we work with is truly an extension of my team. I would not be able to support our SEO strategies on my own without them. From reporting, to flagging Google algorithm updates, to content recommendations, we rely on them heavily.
Jacob Giberson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Conductor in several ways. With Conductor, multiple teams in our marketing department have access, and we find the keyword research in their research > explorer section to be the most helpful in many cases. Here is where our content team can write their articles, blog posts, or landing page copy, and quickly identify which keywords to use based on the topic they are writing. Our web team uses Conductor to access the Deep Crawl scan where we get insight into where we need to fix issues on the site from redirect chains to broken images. I also greatly value the ease of batch exporting and updating the keywords we have, as this makes it easy to segment our keywords into categories that help with either reporting purposes or actionable tasks.
Some business problems that Conductor can solve include content creation for SEO purposes primarily, and speeding up time to find which links are good to add to the content. We are big fans of the partner marketplace through Conductor and some of the offerings there from offsite link building to video creation, which internally we do not have the bandwidth for. This also includes partner content creation which we are leveraging for refreshing content on many of our SEO pages.
  • The Keyword Research Explorer tool in Conductor is excellent. It fits the needs of our content team directly. As they write content they can add that topic into Conductor and see the results of keywords they can use, or quick answer rich results gives them the edge to create strong SEO content on their own without using multiple teams.
  • The batch edit of keywords is also a great and easy feature of Conductor. We have hundreds of keywords we monitor and being able to quickly batch update these keywords and add categories to them, give us an edge in reporting on keywords as well as making decisions based on these categories.
  • Deep Crawl Site analysis through Conductor is a powerful scan tool. We have multiple SEO scanning tools, but Deep Crawl finds things that other tools in the industry have failed to find. We have been able to improve the performance of the site based on this tool.
  • I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
  • Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
  • Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
Conductor is well suited for keyword research based on a topic. It has a strong scan tool for finding technical SEO issues on a site. The extension they have is useful for easily seeing the SEO elements of a page in real-time. Tracking new keywords and adding categories is easy. There are many other use cases available as well.

The only time Conductor may be less appropriate is in highly specific areas of detail tasks, such as measuring the domain authority of a competitor, or auditing toxic backlinks to submit to google disavow, or looking for auto-creation of meta descriptions or where to add links within a sentence. This said, there are so many positives with Conductor, that the positives outweigh the negatives.
This is a feature we were attracted to but have not fully leveraged. For us, most of our internal reporting comes down to a combination of custom GA dashboards, Excel, and PowerPoint. Then we also use other internal tools to look at where our leads came from and more. We did connect several of our GA goals to Conductor, however, we actively use almost all of the 20 goals allotted for in GA, and Conductor is limited to how many can be added. So this is not a very attractive feature for us.
When you are using Conductor and if you are unclear of whether a feature exists or how to use something, they have a live chat feature that works very well. You will get a response in real-time and that transcript is then sent to you in an email.
Onboarding was smooth and they were even able to get started tracking our keywords from day one. Everyone at Conductor that we worked with have been very informative and pleasant to talk with.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We can propose and execute all our content strategists around the different regions we work with: LAG, ASIA, EMEA. We also can track and rank our branded sites and analyze the market share within our competitors.
  • It provides keyword research for all our regions (by market and by search engine).
  • We can determine the content strategy.
  • Cover all the technical issues with the recommendations.
  • Weekly report could be daily.
  • Let us upload more than one keyword in the explorer bar.
It provides a specific ranking analysis by keyword, market share, and technical recommendations. The weekly ranking analysis could be daily.
We could define our content curation for all our markets and regions and localize regions as Latam where we have different search intent queries.
I have assigned a Conductor team member based on strategy and technical support, which helped me to propose and take advantage of new opportunities.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Conductor in our global marketing department, and we are beginning to use it in a variety of regions worldwide. Conductor allows us to improve search visibility for our web site, track rankings across countries and languages, and allows us to gain insights into the search behavior of our audience.
  • Rank tracking
  • Keyword research
  • Content optimization recommendations
  • Ease of use
For any enterprise or even medium-large application, it's easy to recommend Conductor. It might be overkill for a smaller organization. It is also important to have the ability to act on the recommendations by having sufficient resources and access to make changes to the web site, and/or the ability to directly publish content.
We have not performed any integrations beyond this initial one with our web analytics system.
We have had little need for support, but when we have reached out, service has been exceptional. Customer success has been proactive, reaching out to see if we needed additional training when we created additional user accounts.
Charles Gosselin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Conductor is being used across many countries in STANLEY Security organization (Canada, USA, France, U.K., Germany, Norway, Netherlands, and more). Each country uses it to track their own website performances in comparison to past results and also in comparison to competitors. In my case, I manage the Canadian website and Conductor has been a big help when it comes to figur[ing] out potential quick wins in ranking and which keywords I should focus on in future content writing.
  • Tool with so many options
  • Possibility of having bi-weekly sessions with their experts to help focus our priorities
  • Devoted support team
  • User-Friendly
  • If you're a newbie, you might need a first session with a Conductor expert to learn how each option works. Once you get how it works, you'll be able to navigate on your own everywhere.
It's nice to know that all your pages are performing well, but what's even better is to know quickly how the pages that you really care about, that are good lead closers, actually perform. With Conductor's tool, it's easy to create different lists for the different types of pages that you have. That way, you can know easily and quickly what types of pages are performing well, and which ones need improvements.
On my side, for Canada, haven't tried integrating data from other systems in Conductor, but I'm sure other countries in our company did it. Therefore, I can't comment for that section.
I've had the chance to work closely with Kevin Blake and Mike Rooney in the past months and they've been able to guide me on special tools in Conductor that helped my search for keywords and they made sure that my Keywords lists were set-up properly. They're always accessible by email or by phone as well for extra help.
February 10, 2021

Superior SEO Platform

Score 10 out of 10
Vetted Review
Verified User
Review Source
Conductor is a superior SEO platform that we use to track the success of our domains and pages, keyword rankings, and overall performance. I especially love the Keyword Performance and Explorer sections that help me keep careful track of the keywords we are interested in and discover new keywords where our content may be lacking. In our organization, the digital marketing analytics team primarily uses Conductor.
  • Conductor is user friendly and easy to use.
  • The Conductor support team is fantastic to work with.
  • I wish Conductor had the ability to pull data more than one year back.
Conductor is a great tool to use for keyword research, tracking and monitoring progress, and identifying technical SEO issues.
We have implemented Adobe Analytics with Conductor. This has been helpful because it allows us to see data from both platforms in one place.
Conductor has a phenomenal support team. I have chatted online with customer support representatives multiple times and they always respond in a timely manner with helpful answers.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Conductor has been used primarily by the SEO team. We have began training our content team to use Conductor to identify content opportunities. With Conductor we able to provide great competitor insight and market share data that is close to what I deem accurate. The ability to create dashboards that provide in-depth insights specific to your needs is also appreciated. SERP features presented on keywords also shows the available opportunity that we can target.
  • Great dashboard tools.
  • Reliable data.
  • Constant updates.
  • Steep learning curve.
  • Cost is higher compared to competitors.
  • Lack of backlink data.
We are able to provide insights to executives that other tools did not provide. This has helped make business cases for our needs clearer for those not deep in the SEO needs. Also having consistent tracking of our keywords that show SERP features as causes for our improvements and falls. The learning curve for the UI is quite steep. Once you get going on the reporting you do get the hang of it but it does take some time to get used to. This is also an issue trying to onboard other stakeholders to use the tool.
We have pulled Google Analytics data into Conductor. There are times the connection breaks and we are not notified until we need to check. This causes a mix-up in data and data cleanup is needed to make sense of what we are looking at.
The chat on the tool is utilized regularly. The chat is with a live person and with a quick response. I can tell the support team is trained to handle any question and are willing to go hunt for an answer when they are not sure of the answer. Each person that I have asked for help using the chat has been helpful, kind and quick to respond.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Conductor is currently being used by our digital marketing team to help plan, research, write, and improve our SEO capabilities. It's used for many if not all of our domain properties. Since signing on with Conductor, my SEO knowledge has improved immensely, and the site's traffic that I am responsible for has followed suit.
  • Keyword Analysis helps me plan for articles I am writing, and assists me in putting briefs together if someone else is writing the content.
  • Content Performance helps me track how the content is ranking, and if editorial changes we make are helping or hurting.
  • You must have fairly significant SEO knowledge to use many of Conductor's tools.
Conductor is a great tool if you are in the business of writing and driving traffic to your site. It's on my short list of tools that I am in on a day to day basis to make sure our content is performing as it should and learning any improvements we should make.
As mentioned, the managed services team has helped us with process improvements. Any time I've needed direct support, the chat function on the site is super helpful and quick to reply.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Conductor for monitoring different keyword groups that are relevant to several areas of the business. Conductor's reports allow us to quickly see what keyword areas we are making organic visibility gains in and how our identified competitors are doing in respect to our performance. Explorer is accessed regularly for content creation, research, and interpreting competitor strategies. We use the Deepcrawl tool for reporting, primarily for technical issues for the website. Down the line, we will probably be taking advantage of some of the marketplace requests for content creation and schema markup which will allow us to push SEO efforts forward without pulling busy staff from other departments. The Conductor plugin is also handy for quick auditing processes and our account manager is really willing to help problem solve and teach people who are not familiar with SEO about how the tools work.
  • Account Management - We work with Jessie Xu and she does an excellent job working with people across all skill levels to help them figure out how Conductor fits into the work they're doing. She's responsive, knowledgeable of Conductor and SEO in general, manages agendas well, and when she runs into something she doesn't have an answer for, goes and finds the answer rather than giving half an answer.
  • Generated Reports - A lot of the reports in Conductor (like Content Performance and Market Share) are useful right out of the gate without having to do a ton of customization, though the proper tailoring makes them really effective.
  • Conductor's Chrome Extension - For large organizations, having a free SEO tool that has enhanced functionality through a paid plan was easy to get approved. The tool does most of the essential functions of what 3 separate SEO tools can handle (which I also couldn't get approved for use)
  • Explorer - It's a pretty standard SEO research tool, but I've used other platforms that give you far too much irrelevant data during the keyword research process. Explorer tends to keep the keyword results fairly relevant to your topic.
  • Unlimited Users (I think) - You can add as many people (and set their admin privileges) as you want. Maybe this is just with our plan or maybe there is a limit but we haven't hit it yet. It's extremely helpful just to know people have a Conductor account and can jump into the platform when they have time or are feeling motivated to learn.
  • General Navigation - I tend to get lost in the tool and have a hard time locating features, so I assume they're not available.
  • Limited Customization - There seem to be certain limitations that I can't seem to figure out the purpose of not fixing - not being able to customize timeframes within the 'Reports' is frustrating and in the Search Console Analytics, It would be great if you could filter the clicks/impressions/CTR/position and add in time frames to do comparisons between different periods. Also, some of the pre-set ranges don't always work out (like using four weeks over four weeks rather than month over month).
  • Deepcrawl - This is not necessarily Conductor's fault as I think all automated crawling tools suffer from so many false positives and other issues, but Deepcrawl has always felt particularly off and hard to customize to generate meaningful reports.
  • Backlink Data - You can add a Majestic assessment of sorts to Deepcrawl, but it doesn't give enough detail to do thorough backlink audits.
  • Comparison Competitor Content - For certain reports, you're only able to generate comparative data between a limited number of competitors you've identified. You don't always know who your best competitors are to do research against and it would be helpful if this was more flexible. I could be completely wrong but the limit feels like an upselling tactic rather than something the company doesn't have the resources to open up.
Useful for:
  • Large enterprises with limited resources that need a real partner to push initiatives forward and reinforce the value of SEO practices
  • Detailed performance monitoring for individuals who understand their business priorities and what keywords reflect this
  • General keyword research and competitor page analysis
  • Anyone who is looking to switch from BrightEdge because their customer retention strategies are appalling
Not so useful for:
  • Backlink analysis
  • Monitoring/solving detailed technical issues
I don't think we're taking full advantage of this. We don't use Google Analytics, but I'm sure Conductor would be really helpful if we did. The Google Search Console integration is standard, nothing fancy, but it can provide an easier way to pull data at times.

I know they have some sort of new feature that lets you make page edits with minimal effort. I don't think we can incorporate this into how we work but through the demos, it seems impressive.
Really, the support is what makes the tool for me. There are a lot of tool providers that offer similar features. I don't come across a lot in Conductor that I haven't seen before in an SEO tool, but the customer support is extremely helpful. Jessie is eager to provide support in nearly any task, gives good input, and leads tutorials for other people across the organization. It's great to be able to refer someone to an external resource for information that I know I can trust to reply quickly while giving good information.
December 10, 2020

Best Support Team

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Conductor for keyword and competitor research. When planning to write new content for our site, we spend a lot of time looking at different tools and resources to evaluate keywords and search intent. Within Conductor, we take advantage of the ability to group keywords together to help us refine our content strategy since we have many topics and audiences that we write content for.
  • Competitor research
  • Rank changes
  • Report compilation
  • Marketplace report request tracking.
  • Bing/Yahoo/Duck Duck Go integration.
  • Date range improvement (feels very limited comparing dates).
Conductor is great for competitor research by content type, page, or keywords. Also, it works well for keyword comparison and working on a content strategy. Using it as a platform to view your Google Search data and Google Analytics data is more challenging as comparing between date ranges is more difficult.
We have integrated our Google Analytics and Google Search Console accounts so that we can compare our data with the information that Conductor provides. With these integrations, we are able to optimize using near-real-time data. We can also measure the success of our content changes with a better understanding of what changes were the most successful.
The onboarding team was amazing! They are very hands-on and allow our own team members to take control of meetings to allow us to become familiar with the Conductor's features. We have a dedicated specialist that compiles our requested reports and goes through significant findings, as well as provides recommendations.
Michael White | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Conductor is used by the Marketing organization at 3D Systems. It enables technical, and non-technical, teams to understand the principals of SEO and to enhance our content creation efforts.
  • Easy access to all KPIs in one location
  • Enables non-technical teams to access, research and understand SEO tactics
  • The Chrome plugin makes competitive insights easy to obtain
  • Having the tool is not enough, you must educate yourself and ensure your teams are using it (true for any tool)
  • The cost is higher than run-of-the mill tools. You are paying for an Enterprise option. You get what you pay for.
Conductor is suited to address any SEO questions you might find in the Enterprise. How do we perform for term "x?" What terms should we be targeting that we are not? How have our actions around content segment "y" performing? How do we stack up against the competition?
We used the basic integrations for GA, Search Console, Youtube and others. We found that these worked well.
Another area where Conductor is best-in-class. Their team of SEO professionals know the space and they know the tool. They make sure you are setup for success.
December 09, 2020

Enterprise level SEO tool

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Conductor for SEO purposes: keyword research, keyword rank monitoring, competitor rank monitoring, content creation suggestions, and some technical SEO help. It used only within the marketing department.
  • Keyword Rank Tracking.
  • Keyword Research/Suggestions.
  • Technical website SEO.
  • Backlinks: Checking and recommendations/suggestions.
  • Basic audit tools (spelling/broken links/etc.
  • Being more than an aggregator of data from other sources like search console, SEMRush.
  • Make the interface more user friendly. So many places to navigate to, would be helpful if there was a main dashboard to use as a "homebase"/ starting point.
Conductor is an enterprise level SEO solution and it comes with the price tag for it. If your website is under 1,000 pages or your traffic is under 20k users a month, this may be a a bigger tool than you need or can get with other solutions. Otherwise, it is a great solution for larger sites, ecommerce, and agencies.
Google Analytics, Google Search Console, these are basic integrations that many SEO tools offer to help give a better picture of SEO health. Besides being basic connections, these provide little additional help to what can be seen inside these platforms on their own.
Support staff very helpful and friendly, our account manager was great.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Conductor to understand consumers, analyze and develop content, and recommend technical updates for our websites.
  • The DeepCrawl integration is fantastic at understanding the opportunities to improve the technical issues on your site.
  • The Chrome extension is a nice little bonus when browsing.
  • The Content Briefing tool is great for developing SEO-friendly content.
  • The Workspaces are a great place to get organized and collaborate.
  • There aren't any details on Google indexing and crawling issues when they are not showing your pages on Google due to these issues.
  • The Content Mapping feature is complicated!
Using the managed service offering available with Conductor has been extremely helpful to help ensure SEO efforts get the support it needs. As part of that service, and tier-level, the Submit Request feature helps tackle everything from research, to performance improvements and content development in an easy ticketing-based system.
We have Google Search Console integrated as well as Adobe Analytics.
My SEO success manager, Zack Kakuda, has been amazing. Super helpful, patient, and enthusiastic.
Stephanie Casajuana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Conductor to help us develop content, monitor competitors in the SEO space, and find areas where we can do more in SEO. We were using another SEO tool that did similar things, but the keyword research was more usabale than other platforms as we are a very niche company. It is currently being used in our Marketing Department between our content writiers and SEO specialists.
  • Keyword Research
  • Make recommendations on developing content
  • Ablility to connect to many different projcet management tools to allow for streamlined processess
  • Provide information on backlinks
  • Allow for more automation in some very time consuming SEO projects
  • Connect with Google Ads to find more synergy between SEO and SEM
Conductor is very well suited for keyword research as it has a connection to SEM Rush. They also display content opportunites in a very easy to read way. For example, our content writers, who are not SEO experts, are able to go into Conductor, type in websites or terms that they think they would like to write an article about. The platform provide easy to read and understand contnet recommendaitons like what could be written to answer a People Also Ask question.
Conductor integrates well with both Google Analytics and Google Search Console. With keyword rearch tools already in Conductor, we can now easily see data between all the various SEO platforms we use.
Onboarding was fantasitc. We had a weekly training with all of the team memebers who use Conductor. All the trainings were recorded, so people that could not join, were able to watch the training and get up to speed.
Our customer success manager keeps us up to date on betas so we could try out new features in Conductor as soon as possible.