Name: Consent Preference Management
Author: Adzapier

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Azurepath

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Consent Preference Management by Adzapier (now PrivacyPillar) is a solution designed to help businesses establish a privacy-first relationship with their consumers. According to the vendor, this platform enables companies to collect first-hand data through consent and preference management, aiming to build long-term trust. The product is said to focus on compliance with global privacy regulations like GDPR, CCPA, and PIPEDA, making it suitable for marketing professionals, data privacy professionals, compliance officers, legal professionals, and technology companies of various sizes.

**Capture Authentic Data**: According to the vendor, the product allows businesses to directly ask consumers for their consent, preferences, and first-party data, aiming to improve customer profiles and replace third-party cookies.

**Operationalize Trust Centers**: The vendor claims that the product enables clients to access their consent histories, choose communication preferences, and provide first-party data through a single platform, demonstrating data transparency.

**Centralize Data Across Touchpoints**: According to the vendor, the product connects mobile apps, websites, TV, and OTT/CTV platforms to create a detailed audit trail, providing proof of compliance.

**Your Brand's Privacy Center**: The vendor states that the product offers a user-friendly platform where businesses can manage customers' privacy preferences and decide which information they want to share, all in one place.

**Take Control of Your First-Party Data**: According to the vendor, the product allows businesses to collect consented first-party data throughout the customer journey with a customizable UI for various interactions such as newsletter signups, privacy centers, marketing pop-ups, and email sign-ups. This is said to enable personalized brand campaigns and cross-channel privacy for effective marketing automation.

**Define your Big Data Strategy**: The vendor claims that the product provides real-time dashboards and analytics to measure, report, and improve data collection strategies. It is said to help identify gaps in data collection approaches and allows for A/B testing for optimization.

**Grow and Thrive with Privacy-by-Design**: According to the vendor, the product offers customizable compliance solutions to simplify privacy operations for different business requirements, aiming to provide cost-effectiveness.

**Build Your Own Privacy Compliance Framework**: The vendor states that the product offers customizable compliance solutions to simplify privacy operations for various business requirements, allowing businesses to tailor their privacy compliance framework.

Personal

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Clear Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Consent Preference Management

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

Adzapier

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Consent Preference Management

Overview

What is Consent Preference Management?