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Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
Starting at $449 per month
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What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …
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Popular Features
- List management (498)9.292%
- Email deliverability reporting (496)8.989%
- Lead scoring and grading (490)8.686%
- Dashboards (486)8.383%
Reviewer Pros & Cons
- Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications ...
- I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a sur...
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Pricing
Lead Gen & CRM
Starting at $449
Cloud
per month
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $449 per month
Features
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Product Details
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- Competitors
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- FAQs
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Constant Contact Lead Gen & CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Constant Contact Lead Gen & CRM Integrations
Constant Contact Lead Gen & CRM Competitors
Constant Contact Lead Gen & CRM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Countries | Available Internationally |
| Supported Languages | English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian |
Frequently Asked Questions
Constant Contact Lead Gen & CRM starts at $449.
HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.
Reviewers rate Lead nurturing automation highest, with a score of 9.5.
The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).
Constant Contact Lead Gen & CRM Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 56% |
| Mid-Size Companies (51-500 employees) | 43% |
| Enterprises (more than 500 employees) | 1% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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- Recommendations
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.
The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.
Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.
By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.
Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.
The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.
Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.
For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.
Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.
Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.
Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.
Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.
Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.
Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.
Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.
Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.
Attribute Ratings
Reviews
(1-25 of 426)Companies can't remove reviews or game the system. Here's why
SharpSpring is comparable to Pardot, HubSpot, Marketo, Eloqua. Of these, I very recently used Pardot and the ease-of-use of SharpSpring compared to HubSpot is not even close. SharpSpring is just so much easier to administer. The biggest differentiator for me is support and cost. SharpSpring is much less expensive and has incredible support.
March 07, 2023
Great streamlined option for companies that don't want the complexity of Salesforce or similar tools
- Salesforce.com, Outreach and HubSpot CRM
SharpSpring from Constant Contact is more streamlined (and cost-effective), especially for smaller businesses that don't need all the complexity and confusion of bigger options like Salesforce.
February 21, 2023
SharpSpring Has Moved Our Marketing Business To The Next Level
SharpSpring has created a vacuum in my business for the better. Marketing as a service only gets to its final stage once you have a powerful way to leverage the data in your client's businesses to their advantage. We could never do this for our clients until we found SharpSpring. They gave us an easy, straightforward and enjoyable way to offer automated marketing over and above our regular lead-generating offerings - all while making a positive dent in our cash flow from the additional licences we sell. In short - Zebrand is already greatly profiting financially from the experience, as are our clients.
I prefer SharpSpring because it covers at least all the needs a medium or small company requires to start and develop an inbound marketing strategy.
September 28, 2022
The Best All-in-One CRM Software to Track Visitors, Leads and Sales.
SharpSpring is the best All in One CRM. It's not just a CRM for email management and that's what's important to us! The support is better in SharpSpring and it's getting more and more effective!
September 22, 2022
The BEST value for money of anything you might be comparing.
Some of these other tools are "more closed" and do not allow so much customisation or you have to make ad hoc developments.
June 23, 2022
Decent Platform
SharpSpring from Constant Contact is much broader and rounded in terms of sales planning, contact management, landing page tools, and lead scoring. It seems to suit our small, start-up business fine at this point. However, we may move to another platform as we grow and need to expand our capabilities and integrations with other products on the market. Overall I think we are getting decent value from it. I plan to evaluate it further the more we use it and can gauge true ROI.
Pros of SharpSpring:
Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding
HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding
Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding
- Design unlimited custom fields
- Can send content & templates to Sales to send in their reach-outs (Outlook extension)
- Ad retargeting
- Social listening tool
- Social media scheduling
- Email builder: dynamic content
- Landing pages: dynamic content, rebrandable domain name
- Chatbot Platform seems intuitive to use
- Forms auto-complete for known visitors
- Instant 2-way sync with Salesforce
- Trigger automated workflows from social media
- It was easy to receive demo, streamlined sales process
Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding
HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding
Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding
May 24, 2022
SharpSpring - All-in-One for Business ROI
SharpSpring is better priced than other products with similar feature sets. It allows better management for an agency with clients, and has the kinds of features that can readily move the revenue needle for clients who have the vision for what's possible with an integrated modern marketing automation system like SharpSpring.
Score 10 out of 10
Vetted Review
Verified User
We chose them because we needed a lead tracking software, and they were the best solution at the time.
May 02, 2022
Best solution for Marketing Automation
Score 10 out of 10
Vetted Review
Verified User
Before SharpSpring we looked into both HubSpot and Infusionsoft but SharpSpring is the best solution for us. Worth every penny and more. We are also using Active Campaign for clients that only need email marketing, but if they want more then we convert them to Sharpspring.
April 26, 2022
SharpSpring helps with practicality and customization of fields and important information for the sales performance report.
SharpSpring lets you tailor the fields to the sales specifications, helping to control the details sent to the customer.
SharpSpring, for the price, is preferred over HubSpot and Pardot. I prefer SharpSpring to Infusionsoft/Keap for the ability to load media, track users and granular lead scoring.
SharpSpring has all of the functionality of HubSpot at a fraction of the cost. I used HubSpot at a previous position but I have found that I can do everything I want to do in SharpSpring without having to pay a fortune.
SharpSpring also offers significantly more functionality than Mailchimp or Constant Contact.
SharpSpring also offers significantly more functionality than Mailchimp or Constant Contact.
Before going with SharpSpring we explored both HubSpot and Infusionsoft. The agency focus from SharpSpring helped us make the decision to go with them.
February 27, 2022
Stay on top of your sales with SharpSpring
- Insightly, Pipedrive, Salesforce Lightning Platform (formerly Salesforce App Cloud), Sage CRM and Zoho CRM
I found SharpSpring to be the easiest CRM to use. On a scale of 1 to 5, 5 being the easiest to learn and use, I'd give Salesforce a 1, SharpSpring a 5 and the others fall in between. It's customizable, it's easy to update leads, and most of all there are no quirky error messages that take a technician to interpret.
February 26, 2022
Amazing Marketing Automation!
February 21, 2022
A Robust CRM, Email Marketing and Automation Platform
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
February 17, 2022
The Sharpest Spring in the Drawer
Immediately prior to SharpSpring, we had Leadfeeder for a year. It was very easy to use and priced well. But the accuracy of the web guests was not up to the standard I needed. We liked having contact information available for people within the companies that visited our site, but there were some shortcomings with that.
Prior to SharpSpring we used HubSpot for three years and Pardot for three years. Pardot had a better email program. The logic flow was very easy to use and I could set up conditions where if someone didn't open an email after x amount of time, I could take another action. My email reporting in Pardot was far superior. That said, I fired Pardot and am using SharpSpring.
We also spent three years with HubSpot. That was our first foray into marketing automation. We outgrew it and went to Pardot because I was looking for a CRM as well. I explored going back to either HubSpot or Pardot but selected SharpSpring because it was the best overall solution. I also looked at Lead Forensics. At first glance, Lead Forensics opportunity and pipeline tracker seemed similar to SharpSpring, but it wasn't.
Prior to SharpSpring we used HubSpot for three years and Pardot for three years. Pardot had a better email program. The logic flow was very easy to use and I could set up conditions where if someone didn't open an email after x amount of time, I could take another action. My email reporting in Pardot was far superior. That said, I fired Pardot and am using SharpSpring.
We also spent three years with HubSpot. That was our first foray into marketing automation. We outgrew it and went to Pardot because I was looking for a CRM as well. I explored going back to either HubSpot or Pardot but selected SharpSpring because it was the best overall solution. I also looked at Lead Forensics. At first glance, Lead Forensics opportunity and pipeline tracker seemed similar to SharpSpring, but it wasn't.
December 17, 2021
SharpSpring is a comprehensive, effective and cost-efficient marketing-sales platform.
SharpSpring provided the best in terms of comprehensiveness, capability and cost. The support is also fantastic.
November 28, 2021
Simple and Powerful; we do not have a full time dedicated marketing person/department.
Fraction of price and does what we need.
November 25, 2021
Great system
Score 7 out of 10
Vetted Review
Verified User
SharpSpring doesn't quite live up to HubSpot in terms of the intricacies of its features. But what it does, when compared to the cost of using other premium marketing automation systems, it does well to help meet marketing objectives. Providing your technology stack is configured so that all of your digital needs are covered by other more native products rather than an all-in-one solution (such as GA for analytics), you wouldn't have to rely on SharpSpring for everything.
November 17, 2021
Honestly, it is the best option available in the market
- HubSpot Marketing Hub, Act-On Software, Nutshell CRM, Mailchimp, Klaviyo and BenchmarkONE (formerly Hatchbuck)
We experienced working with other platforms in our team, reviewing and testing, in order to find the one that would optimize our workflows the most. Some of these were completely new to me (Sharpspring was one of them), but I had previous experiences with platforms like Mailchimp and HubSpot Marketing Hub. I was very excited to work with Sharpspring, however, a few of my colleagues were fearful that they were overselling their own capabilities. As we tested and reviewed Sharpspring, we all agreed that it was the best platform to cater to our needs, due to the fact that it's highly customizable. Of course, it was much more effective than the other previous platforms we experienced.
November 12, 2021
Great Marketing and Automation Tool
- Salesforce Lightning Platform (formerly Salesforce App Cloud)
SharpSpring has way more robust marketing automation features. The only plus for Salesforce is the ability to run a report for conversations had this week and make it easy to pull up those advertiser cards. SharpSpring has a big advantage over Salesforce as far as persona segmentation and insight into interactions on the website.
November 12, 2021
SharpSpring is for Sales
Score 10 out of 10
Vetted Review
Verified User
I have used Salesforce CRM in the past as a sales person. SharpSpring provides me with an efficient and daily positive experience, it absolutely stack sup to the competition in my use case. I would recommend to my other sales peeps out there.