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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

It's ok

4 out of 10
March 27, 2024
Incentivized
We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant …
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Good tool for email marketing

8 out of 10
March 27, 2024
We use Constant Contact as our CRM and email marketing tool. It is also used occasionally for surveys. We design our email templates …
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TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (110)
    9.1
    91%
  • List management (112)
    8.3
    83%
  • Standard reports (109)
    8.3
    83%
  • Dynamic content (99)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting and Email Previews highest, with a score of 9.1.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(840)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(1-23 of 23)
Companies can't remove reviews or game the system. Here's why
Giselle Aguiar | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Since they are partners, I believe they will continue using Constant Contact until the partnership is no longer. I don't think they pay for the Constant Contact services. It suits their needs so I believe they will continue to use Constant Contact. I don't see a need for them to switch.

Jennifer Reid | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We are very pleased with what Constant Contact has done for our business and the benefits it has offered our dealers and distributors. The functionality offered is exactly what we need and the staff managing the e-blasts are familiar and comfortable with Constant Contact. We plan on staying with Constant Contact for the foreseeable future!
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Matt Kalina | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Of the many email systems I have used, I tend to judge each on the useability of Constant Contact, which, while not perfect, is dependable. I use Constant Contact as the middle ground to judge the performance of other email marketing systems partly because it was the first one I've used and on which I had received training.
Michael "Grosh" Grosheim | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
As I stated previously, I have worked with many of Constant Contact's competitors over the past few years; VerticalResponse being one of them. Constant Contact is simply easier to work with, on both the DIY side and when dealing with the company directly to ask questions or resolve issues.
Score 10 out of 10
Vetted Review
Verified User
I see no reason to learn how to use a competitor's product. The price/value is hard to beat anyway. When I need to teach someone else, I find that it goes very quickly, so why change that? I only had to contact billing once, and the issue was resolved quickly.
Peter Federman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Great system, and would love to continue using it! Constant Contact stands alone in the field of email marketing software, and has helped us improve our communication with customers and potential donors. I would definitely renew and highly recommend to anyone interested in staying in touch with their customers or prospective customers/donors/etc.
Score 9 out of 10
Vetted Review
Verified User
The product is easy to use and has definitely improved efficiency in communicating with a large amount of customers. I do not use the product as frequently as I would like, whether I renew or not will depend on the price at the time of renewal and or the availability of packages that would be suitable for my usage.
Score 10 out of 10
Vetted Review
Verified User
Constant Contact was an incredible asset of our company's Investor Relations / Marketing team. It's ease of use and reporting capabilities really impressed not only me, as the main user, but the entire company up to our CEO. Being able to send mass e-mails quickly was integral in servicing our investors, especially around tax reporting time when we had to alert them documents were available to them and linking them to correct website to access them. Then, when we could watch who clicked through and who didn't, we were able to complete proper follow ups, maximizing the use of our time without having to make follow up calls to everyone. I highly recommend ConstantContact!
Kevin Kurbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It does absolutely everything we need in an email marketing platform, we can manage our contact lists, maintain a brand image, and track results of our marketing efforts. All in all, I can't imagine a scenario in which I'd feel the need to switch to another platform for our marketing needs.
Stephanie Gaughen | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Reseller
The needs of our marketing program have changed and we need a more sophisticated system. ConstantContact was good in terms of keeping a database of contacts for email marketing but the technology has run its course. People need a program that will do more things and give them more insight to consumer behavior. Email marketing is only one aspect of the marketing program. If you are using multiple software applications to run your marketing, it's difficult to measure that ROI. New marketing automation applications such as HubSpot, Marketo, Pardot, ExactTarget and many others are more expensive but much more useful.
Aubrey Gross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Constant Contact is one of the best email marketing platforms out there for small businesses. I love Marketing Automation, and would prefer a MAP over Constant Contact any day of the week, but if a MAP simply isn't in the budget, Constant Contact will definitely help you leverage your content and reach your audience.
March 01, 2013

Terrible UI.

Score 3 out of 10
Vetted Review
Verified User
There were two major issues, reporting and deliverability.

- I felt that the reporting was lacking.

- The IP addresses that the emails were sending from were blacklisted due to others sender scores affecting everyone's sender score. "The Constant Contact Effect". Some ISP’s block Constant Contact out of hand and there is almost nothing you can do to get your emails delivered to those recipients, even if they have added your address to an “approved” list.
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