Overview
What is Contently?
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from…
One of the best market platforms
Great service for content creation
Not Content with Contently
Contently helps our marketing team generate great content saving us significant time and effort
Contently is the Best
It allows my organization to organize the many steps of content marketing—from brainstorming and delegating work to edit and promotion—all …
Contently - great for freelancers
Working with Contently has been a pleasure
Quite content with Contently
Corporate marketer turned growth hacker
A perfect portfolio platform for freelancers
An easy way to look like writing professional you know you are!
Popular Features
- Ideation (9)10.0100%
- Content hub (9)10.0100%
- Content collaboration (8)10.0100%
- Approval workflows (9)9.595%
Pricing
What is Contently?
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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Features
Content Creation
Features related to the creation of content for marketing purposes.
- 10Ideation(9) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 9.5Approval workflows(9) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
- 10Content collaboration(8) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
- 8.5Content calendar(8) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
- 10Network for content licensing/production(7) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Content Publishing
Features related to the organization and distribution of marketing content.
- 10Content hub(9) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 9Forms / Gated content(6) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 10Embedded CTAs(5) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 9.5Content distribution(7) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 10Content promotion(7) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 9Content automation(6) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 10Audience profiling and targeting(4) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 9Closed-loop tracking and reporting(4) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 10Content performance analytics(4) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 9Campaign optimization dashboard(4) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
- 10Competitive analytics(4) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.
Product Details
- About
- Tech Details
- FAQs
What is Contently?
Contently Video
Contently Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(36)Community Insights
- Business Problems Solved
- Recommendations
Contently is a versatile platform that caters to the needs of various users and departments. Product marketing teams rely on Contently to contract creative writers and designers for generating high-quality content. By leveraging the expertise of external contributors, they are able to source different perspectives for campaign ideas and effectively manage their content needs, writers, and analytics. Freelancers also find value in Contently as it provides them with an efficient way to create online portfolios, showcase their work, and connect with potential clients.
Furthermore, Contently proves to be instrumental in building newsrooms and award-winning initiatives. Its comprehensive features enable users to manage documents seamlessly from ideation through workflow, editing, and tracking. One notable use case is in the healthcare industry where Contently is employed to advertise content directly to specific target audiences. This enables marketers to effectively engage with their intended demographic and drive engagement.
Additionally, Contently simplifies the process of content creation by offering a range of tools such as a plagiarism checker, voice and tone analysis, and grammar checker. These features help users generate compelling story ideas while maintaining the highest quality standards. With Contently, content marketing tasks such as delegating, editing, confirming, approving, and publishing content can all be conveniently carried out within one integrated platform.
Overall, Contently addresses common challenges faced by businesses when it comes to creating timely and high-quality content. Whether it's fostering community engagement, activating customers, or generating content for various products and business lines, Contently proves to be an invaluable tool for managing all stages of content marketing efficiently. From blogs to social sharing platforms, Contently empowers businesses with a wide array of content mediums to inform and engage their customers effectively.
Users commonly recommend using Contently for managing and marketing content. They appreciate the innovative and accommodating nature of the platform, as well as its strong support. Users also suggest taking advantage of the available resources provided by Contently and leveraging its managing editor for time-saving benefits. Additionally, users believe that Contently is worth the investment and recommend it for organizations heavily involved in content services. They also suggest checking compatibility with other content tools for increased efficiency. Finally, users highly recommend Contently from a freelance network perspective and believe it is ideal for companies to manage and exhibit their work.
Attribute Ratings
Reviews
(1-5 of 5)One of the best market platforms
- Great for the review process. The talent selection feature is also very useful.
- The embedded smart platform has an automated marketing mindset that provides smart analytics.
- There is nothing I don't like about the product. All the features are very good and useful, except some technical aspects that need to be improved.
- Automated workflows and editorial calendar make it easy to see exactly where your content is.
- Create great content, which can attract and engage the customer as well as increase traffic.
- Ideation
- 100%10.0
- Approval workflows
- 90%9.0
- Content collaboration
- 100%10.0
- Content calendar
- 80%8.0
- Network for content licensing/production
- 100%10.0
- Content hub
- 100%10.0
- Forms / Gated content
- 90%9.0
- Embedded CTAs
- 100%10.0
- Content distribution
- 90%9.0
- Content promotion
- 100%10.0
- Content automation
- 80%8.0
- Audience profiling and targeting
- 100%10.0
- Closed-loop tracking and reporting
- 90%9.0
- Content performance analytics
- 100%10.0
- Campaign optimization dashboard
- 90%9.0
- Competitive analytics
- 100%10.0
- In the time that we have been using this tool, we have not found any fault with it, much less something that makes us feel that it has created negative aspects in our work.
Not Content with Contently
- Nice and easy space for an online writing portfolio
- Supposed to be a space to find and attract new clients
- An online space for clients to find new freelancers
- They have a blog with some good articles and resources.
- They have a rates database where you can see what some publications pay.
- I have been using it for 3.5 years, and have had no response from potential clients.
- The portfolio section is pretty easy to use, but I don't love the format.
- Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
- Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
- Content hub
- 50%5.0
- Content distribution
- 20%2.0
- Content promotion
- 20%2.0
- Since I've never received any work from this site, it hasn't made much of an impact.
- I do appreciate being able to see what some online publication pay rates are from time-to-time.
- I do think some of their blogs/resources have been helpful as I grow in my business.
Contently helps our marketing team generate great content saving us significant time and effort
- Easy to set up and track workflow.
- Easy platform to communicate with contributors and team alike
- Some very good writers
- Transparency for how much we pay and how much the freelancer gets paid
- Nice that Contently has analytics, but they aren't very useful.
- Sometimes hard to navigate site since many of the terms for what I'm looking for are similar.
- Some other UI issues with Calendar and Campaign pages.
I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
- Ideation
- 100%10.0
- Approval workflows
- 100%10.0
- Content collaboration
- 100%10.0
- Content calendar
- 80%8.0
- Network for content licensing/production
- N/AN/A
- Content hub
- 70%7.0
- Audience profiling and targeting
- N/AN/A
- Closed-loop tracking and reporting
- N/AN/A
- Content performance analytics
- N/AN/A
- Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
- The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Contently is the Best
It allows my organization to organize the many steps of content marketing—from brainstorming and delegating work to edit and promotion—all in one place. Our entire marketing team uses it as they were tired of bouncing around from Google Doc to Google Doc, to internal management software back to Google Doc. To free up time and keep track of every stage of our projects so we don't drain precious mental energy that could be used to write, publish or promote instead.
- Consolidating my work in one place to make my work life easier
- Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
- You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
- Find a way to give a number (or percentage) of stories completed by contributor compared from each article to my average
- More in-depth heatmaps to see where eyes and cursors went during engagement
- Track engagement rates and views for a given article over a period of time
Ways they can improve is on the price. Contently requires a yearly subscription to access its software, and this can range anywhere from $30,000 to $150,000 a year—or even significantly higher. That is a lot of money for a small business like mine.
- Ideation
- 70%7.0
- Approval workflows
- 80%8.0
- Content collaboration
- 90%9.0
- Content calendar
- 80%8.0
- Network for content licensing/production
- 100%10.0
- Content hub
- 90%9.0
- Forms / Gated content
- 80%8.0
- Embedded CTAs
- 90%9.0
- Content distribution
- 70%7.0
- Content promotion
- 80%8.0
- Content automation
- 80%8.0
- Audience profiling and targeting
- 90%9.0
- Closed-loop tracking and reporting
- 80%8.0
- Content performance analytics
- 70%7.0
- Campaign optimization dashboard
- 70%7.0
- Competitive analytics
- 90%9.0
- Price is too much for most companies but for us we have the ROI within one year
Working with Contently has been a pleasure
- Content
- Distribution
- Account Management
- Expensive
- Ideation
- 80%8.0
- Approval workflows
- 80%8.0
- Content collaboration
- 90%9.0
- Content calendar
- 90%9.0
- Network for content licensing/production
- 80%8.0
- Content hub
- 90%9.0
- Forms / Gated content
- 80%8.0
- Embedded CTAs
- 90%9.0
- Content distribution
- 100%10.0
- Content promotion
- 100%10.0
- Content automation
- 80%8.0
- Audience profiling and targeting
- 90%9.0
- Closed-loop tracking and reporting
- 80%8.0
- Content performance analytics
- 90%9.0
- Campaign optimization dashboard
- 80%8.0
- Competitive analytics
- 80%8.0
- Generated leads