Name: ContentMX Cloud
Price: 500 USD
Author: ContentMX

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Software Repositories

Development

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Enterprise Generative AI

Visual Collaboration

Enterprise

Accounting

Revenue Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

AIOps

C/C++ Integrated Development Environments

Cloud Storage

Cybersecurity Consulting

Data Center Infrastructure Management

Data Quality

Data Virtualization

Desktop Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Hadoop-Related

Hosted Virtual Desktop

Integration Platform as a Service (iPaaS)

MLOps

Managed Public Cloud Infrastructure

Mobile Data Security

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Process Mining

Relational Databases

Security Awareness Training

Web Access Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Consumer Ratings & Reviews

Content Management

Email Marketing

Event Registration

Landing Page

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Construction Accounting

Hotel Management

Library Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Scholarship Management

Telemedicine

Utilities

Vertical-Specific

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ContentMX Cloud is a content marketing platform that, according to the vendor, aims to enhance marketing strategies, drive web traffic, and boost engagement with the brand. It is designed for companies of all sizes, including IT Service Providers, Cloud Service Providers, Managed Service Providers, Marketing Professionals, and Sales Professionals.

## Key Features

**Content Streams**: According to the vendor, users can access a wide range of content streams covering diverse topics such as security, remote work, AI, big data, and edge computing. Content streams can be customized to fit specific business needs, including protected streams for authorized partners and pro tip weeks.

**White Glove Concierge Services**: The vendor offers personalized support to help users build and optimize digital channel marketing strategies. This service aims to save time by assisting in managing posts and marketing campaigns, allowing partners to focus on new sales opportunities.

**Lead Generation and Management**: The platform includes features to generate leads, such as strong call-to-action elements in email campaigns and special Buy Signal content to track purchase intent. Users can also track and report on sales deals through lead management features, including partner-controlled webinar invitations and registration.

**Social Marketing Qualified Leads (Social MQLs)**: The vendor claims that ContentMX Cloud helps users detect buyer intent by providing detailed reports on customer and prospect interest sent every week. These reports aim to provide actionable data points to enhance marketing efforts and drive business growth.

**Co-Selling and Co-Marketing Features**: The platform offers built-in CRM functionality to track and manage sales activity. According to the vendor, users can collaborate with vendors on sales and marketing efforts through extensive workflows. Additionally, users can participate in vendor webinars and potentially gain rewards with the Partner Score.

**Customizable Marketing Content**: According to the vendor, ContentMX Cloud provides users with weekly customizable marketing content, including videos, white papers, case studies, infographics, thought leadership articles, and training materials. Users have the option to review, edit, and publish the content themselves or choose to have it published automatically. The platform also offers assistance in organizing existing content into channels, themes, and weekly episodes.

**Comprehensive Onboarding, Training, and Support**: The vendor provides comprehensive onboarding, training, and support for users. This includes custom branded landing pages, webinars, and one-on-one training sessions. Users also have access to online training materials and ongoing support from a dedicated customer success specialist.

**Advanced Features**: ContentMX Cloud offers advanced features, such as automatically incorporating partner branding into materials and collecting contact information with gated campaigns. According to the vendor, users can set goals and gamify incentives. The platform also allows users to transform content into logical, story-driven campaigns over multiple weeks. Detailed activity tracking on published content and lead scoring are also available.

Basic

Managed Services + SaaS

Essential

Value

Premium

OutboundEngine

ContentMX Cloud

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

ContentMX

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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ContentMX Cloud

Overview

What is ContentMX Cloud?