Contentsquare (Clicktale)

ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.

ClickTale is a great tool to analyze and get insights from customer journeys and customer behaviors within those journeys.
Watching session recordings is an invaluable and reliable way to get those insights and then act upon them. These can include UX changes that need to be done, key copy changes in order to make the journey and CTA's clearer, or even technical issues.

What is the Return on Investment? Is it worth the money that you are investing into this product?

I fell like I was able to utilize ClickTale enough and effectively to justify the rate of our plan. It was a great tool in helping determine what effective forms of marketing we were doing.

It was well suited for PPC campaigns - but the client had to have a higher understanding of online marketing in order to see the value and benefit from it.

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.

If you are using an eCommerce site, then ClickTale is invaluable. Planning a large redesign? Designers are often earger to design the latest and greatest, flat, modern, minimalist, simple design. While cool and fun to do, it may be too much for your customers depending on your industry. ClickTale showed us that some of our features were just 'too much' for our older customers to understand.

Very good for supplementing other analytics technologies to validate results or help to dig deeper into the hows and whys of the numbers that show up in analytics reporting.

My advice is dependent on what you hope to solve with using a tool like ClickTale. Make sure to keep that in mind as you go about the selection process and ask yourself if this tool will solve our problem and is it worth the money, time, and resource investment. My experience with the ClickTale tool was that we were not first identifying potential issues and using ClickTale to help resolve the issue but rather trying to use ClickTale to both identify and resolve the issues. That made it difficult to find a starting point with all of the data and functionality in the ClickTale tool.

I would want to know whether the colleague works either in a setting in which conversion optimization is an important business goal, or has a large analytics but not user testing budget (just like my company). In this case I would definitely recommend ClickTale.

I'd recommend based on the uniqueness of this type of product. One where you can review a user's experience.

Clicktale requires a commitment, there is a learning curve. If you don't have analytical-curiosity it can be overwhelming - you have to work it. However, you shouldn't be in user-research if you aren't curious and willing to work for it. You have to take the time to understand the tools and get familiar with what it can and cannot do. Clicktale isn't a magic bullet straight out of the can, and I observed inexperienced researchers making erroneous assumptions with it. Just like any research tool it takes time to learn how and where to apply it or where not to use it as an ideal methodology.

I would definitely have ClickTale as a part of analytics toolkit for the online marketing and front-end development team. Many of the insights are subjective, so you need to understand how to interpret them. Do not use this tool to track conversions, rather as a tool that provides directional information.

Clicktale is very easy to deploy and can visually tells you many stories of things that happen on your site. With clicktale you can discover issues in your site that you had no idea were taking place.