Contentsquare Review
Contentsquare is used for us to be able to quickly and easily analyse the performance of various components on our pages, and provide a …
Overview
What is Contentsquare?
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now…
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What is Contentsquare?
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Competitors
- Tech Details
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What is Contentsquare?
Contentsquare Features
Customer experience management Features
- Supported: Product usage analytics
- Supported: Customer experience profiles
- Supported: Customer experience dashboard
- Supported: Customer journey mapping
- Supported: AI-powered recommendations
- Supported: Multi-channel customer feedback collection
Results and Analysis Features
- Supported: Heatmap tool
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Form fill analysis
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Session Recording and Replay
- Supported: User Segmentation
Mobile Capabilities Features
- Supported: Responsive Design for Web Access
- Supported: Mobile Application
- Supported: Dashboard / Report / Visualization Interactivity on Mobile
Security and Administration Features
- Supported: Secure web hosting
Additional Features
- Supported: Struggle analysis
- Supported: Merchandising analysis
- Supported: AI insights
- Supported: Lookback analysis
- Supported: Impact quantification
- Supported: Mobile apps analysis
Contentsquare Competitors
Contentsquare Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
The most common users of Contentsquare are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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ClickTale is a versatile tool that allows users to analyze their website's performance and identify areas for improvement. Detailed heat maps provide visual insights into the sections of the website that attract the most interest. With conversion funnels, users can segment and analyze visitor behavior, helping them define essential business metrics and KPIs. Valuable insights into visitor interactions and behavior are gained through features like visitor recordings and form completions. ClickTale is widely used by various teams, including sales, customer service, and analytics, on a daily basis. It seamlessly integrates with other analytical tools such as Google Analytics to track website flow and layout effectiveness. By searching and analyzing customer behavior using heat maps and session recordings, users gain actionable insights and can set specific alerts for changes in KPIs. ClickTale is a preferred choice for web analytics teams, digital marketers, and UX designers to understand user behavior and identify pain points on websites. It also helps in evaluating features, layout, and design for eCommerce platforms, aiding informed decisions regarding product updates and changes. Additionally, ClickTale is invaluable for identifying user issues, validating UX through testing hypotheses, and generating new ideas for content and functionality. Some users even recommend ClickTale as a valuable tool for monitoring and improving PPC campaigns while managing their accounts.
Valuable Video Recordings: Users find the video recordings of user sessions to be invaluable as they allow them to see the cursor movement, scrolling behavior, and how users find what they are looking for on a webpage. This feature is highly appreciated by many reviewers.
Insights from Heatmaps: The mouse hover heat map provides users with insights into where users are looking on the webpage, helping them identify areas where users may mistakenly think non-clickable items are clickable. Many users appreciate this feature and find it helpful in improving their website's usability.
Comprehensive Data Analysis: Users find ClickTale's data analysis capabilities extensive, allowing them to connect the dots and understand how sales have improved or dipped. The clear and logical presentation of data in ClickTale is highly appreciated by users as it helps them easily understand the information provided. Several reviewers have praised ClickTale for its comprehensive data analysis features.
Limited Access Rights: Some users have expressed frustration with the inability to grant others in their company restricted access rights, which has resulted in them being the sole point of contact for anything related to Clicktale.
Lack of Reporting Capabilities: Several reviewers have found Clicktale to be labor-intensive for gathering and analyzing data as it lacks the ability to build reports using quantitative data. This limitation has made it challenging for users to extract meaningful insights from the platform.
Restrictions on Gold Subscription Features: Many users have mentioned their disappointment with the lack of functionality available in Clicktale's gold subscription. They have stated that several desired features require an enterprise-level subscription, limiting their ability to fully leverage the tool's capabilities.
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Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
ContentSquare [(Clicktale)] is used by webanalytics team mostly (3 people). Digital marketers and UX designers are also part of regular users, even if they are working closely with data analysts.
We are using ContentSquare [(Clicktale)] to better understand user behavior and identify their pain points when going through our website and especially in our business quotes.
We are using ContentSquare [(Clicktale)] to better understand user behavior and identify their pain points when going through our website and especially in our business quotes.
- Tracking inpage interactions
- Visualizing main paths
- Raising alerts on key goals
- Tracking trafic source (media)
- Enabling data imports to read real business goals linked to digital sub goals (how many quotes were converted into new customers afterwards)
- Dashboarding
- Sunburst
- Inpage analysis
- Alerting
- Improve web site efficiency
- Identify main painpoints
- Identify quick wins on pages content
ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
December 27, 2018
Using ClickTale to drive customer insight
We're currently using ClickTale to capture and make it easy for us to search and analyze customers behavior online via heat maps and session recordings. More than that, it allows us to search specific customer segments and define key business metrics and KPI's that allows us to get insights and even specific alerts for when one of the KPI's change.
We use ClickTale across departments, with our sales, customer service, and analytics teams all using it on a daily basis.
Having these insights helps us to identify gaps and opportunities within our website to lead change requests or even tests that are being done by the different product teams and also drive business insights.
We use ClickTale across departments, with our sales, customer service, and analytics teams all using it on a daily basis.
Having these insights helps us to identify gaps and opportunities within our website to lead change requests or even tests that are being done by the different product teams and also drive business insights.
- Analytics integration
- Heatmaps
- Session recording
- PII masking
- GDPR compliance
- Good performance
- Customer Journey analytics
- Good integration with Maxymiser
- Looking at isolated recordings without creating a segment, we still have to use the old interface
- User interface has been massively improved but there are a few nags here and there that still need to be addressed
- Mobile and desktop should be shown side by side and not separately
- Identifying barriers in the customer journey
- Ability to segment and filter recordings and heatmaps using segments
- Integrate with Analytics and Optimisation solutions
- Define specific key business KPI's and metrics
- Easy to use UX
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.
The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
The new non-Flash interface is clean and simple to use and has all the functionalities centralized.