Contentsquare Review
Contentsquare is used for us to be able to quickly and easily analyse the performance of various components on our pages, and provide a …
Overview
What is Contentsquare?
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now…
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What is Contentsquare?
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Competitors
- Tech Details
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What is Contentsquare?
Contentsquare Features
Customer experience management Features
- Supported: Product usage analytics
- Supported: Customer experience profiles
- Supported: Customer experience dashboard
- Supported: Customer journey mapping
- Supported: AI-powered recommendations
- Supported: Multi-channel customer feedback collection
Results and Analysis Features
- Supported: Heatmap tool
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Form fill analysis
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Session Recording and Replay
- Supported: User Segmentation
Mobile Capabilities Features
- Supported: Responsive Design for Web Access
- Supported: Mobile Application
- Supported: Dashboard / Report / Visualization Interactivity on Mobile
Security and Administration Features
- Supported: Secure web hosting
Additional Features
- Supported: Struggle analysis
- Supported: Merchandising analysis
- Supported: AI insights
- Supported: Lookback analysis
- Supported: Impact quantification
- Supported: Mobile apps analysis
Contentsquare Competitors
Contentsquare Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
The most common users of Contentsquare are from Enterprises (1,001+ employees).
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(71)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
ClickTale is a versatile tool that allows users to analyze their website's performance and identify areas for improvement. Detailed heat maps provide visual insights into the sections of the website that attract the most interest. With conversion funnels, users can segment and analyze visitor behavior, helping them define essential business metrics and KPIs. Valuable insights into visitor interactions and behavior are gained through features like visitor recordings and form completions. ClickTale is widely used by various teams, including sales, customer service, and analytics, on a daily basis. It seamlessly integrates with other analytical tools such as Google Analytics to track website flow and layout effectiveness. By searching and analyzing customer behavior using heat maps and session recordings, users gain actionable insights and can set specific alerts for changes in KPIs. ClickTale is a preferred choice for web analytics teams, digital marketers, and UX designers to understand user behavior and identify pain points on websites. It also helps in evaluating features, layout, and design for eCommerce platforms, aiding informed decisions regarding product updates and changes. Additionally, ClickTale is invaluable for identifying user issues, validating UX through testing hypotheses, and generating new ideas for content and functionality. Some users even recommend ClickTale as a valuable tool for monitoring and improving PPC campaigns while managing their accounts.
Valuable Video Recordings: Users find the video recordings of user sessions to be invaluable as they allow them to see the cursor movement, scrolling behavior, and how users find what they are looking for on a webpage. This feature is highly appreciated by many reviewers.
Insights from Heatmaps: The mouse hover heat map provides users with insights into where users are looking on the webpage, helping them identify areas where users may mistakenly think non-clickable items are clickable. Many users appreciate this feature and find it helpful in improving their website's usability.
Comprehensive Data Analysis: Users find ClickTale's data analysis capabilities extensive, allowing them to connect the dots and understand how sales have improved or dipped. The clear and logical presentation of data in ClickTale is highly appreciated by users as it helps them easily understand the information provided. Several reviewers have praised ClickTale for its comprehensive data analysis features.
Limited Access Rights: Some users have expressed frustration with the inability to grant others in their company restricted access rights, which has resulted in them being the sole point of contact for anything related to Clicktale.
Lack of Reporting Capabilities: Several reviewers have found Clicktale to be labor-intensive for gathering and analyzing data as it lacks the ability to build reports using quantitative data. This limitation has made it challenging for users to extract meaningful insights from the platform.
Restrictions on Gold Subscription Features: Many users have mentioned their disappointment with the lack of functionality available in Clicktale's gold subscription. They have stated that several desired features require an enterprise-level subscription, limiting their ability to fully leverage the tool's capabilities.
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Reviews
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December 30, 2023
Contentsquare Review
- Zoning analysis
- Page comparator
- Journey analysis
- Zoning analysis tends to break if changes are made to the order of blocks or componants, or additional blocks are added in the same space.
- Tracking inpage interactions
- Visualizing main paths
- Raising alerts on key goals
- Tracking trafic source (media)
- Enabling data imports to read real business goals linked to digital sub goals (how many quotes were converted into new customers afterwards)
- Dashboarding
December 27, 2018
Using ClickTale to drive customer insight
- Analytics integration
- Heatmaps
- Session recording
- PII masking
- GDPR compliance
- Good performance
- Customer Journey analytics
- Good integration with Maxymiser
- Looking at isolated recordings without creating a segment, we still have to use the old interface
- User interface has been massively improved but there are a few nags here and there that still need to be addressed
- Mobile and desktop should be shown side by side and not separately
May 17, 2014
An expert at what it does, but limited to that.
Score 8 out of 10
Vetted Review
Verified User
- Data available - with an extensive range of data at the tips of our fingers we are able to connect the dots with how sales have either improved or dipped.
- Data presentation - it is one thing to have the data available, but it is a whole other thing to present it in an understandable way. The information is delivered clearly and logically.
- Flexibility - the different plans that ClickTale offers fit our needs perfectly. We were timid at first to invest into a new product, so we took our time and started with a smaller account. Once ClickTale had proved its worth, it was only rational to continue our use.
- From the last time I had used ClickTale, there was no function for Real-Time overview. This would work extremely well when running an email campaign. You would be able to determine ROI depending on the amount of hits.
- Specific visitor flow - it would be great to track exactly where a certain visitor clicked and the path in which they followed.
May 14, 2014
A Good Product
Score 10 out of 10
Vetted Review
Verified User
- In-Page web analytics
- Heat map reporting for landing page testing
- Comprehensive page reports
- It's been a while since I used it, so I have no suggestions here.
May 14, 2014
Powerful Insights with ClickTale
Score 9 out of 10
Vetted Review
Verified User
- Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
- Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
- Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
- Education - there is a ton of data available in ClickTale, but unless you know what you are doing, it provides little insight to the business. You can't simply send executives heat maps, conversion funnels, or visitor recordings and expect them to know what to do with the data. I recommend they make a serious investment in education for end-users so that companies can get the full value out of the data the tool can provide.
- Set up - The set up can be easy for ClickTale, but ours was more difficult because of our CMS, use of HubSpot forms and CTAs, and our extensive use of GA. Getting all of that to work together is not always straightforward, and we had a difficult time getting it all set up. I recommend ClickTale make some investment in better tools to help customers get set up. They may have done that over the past 10 months since our initial setup.
May 14, 2014
Clicktale - a necessary business resource
Score 8 out of 10
Vetted Review
Verified User
- Mouse Mapping - tells us where users commonly click and which process they go through to make a purchase.
- Scroll Mapping - helps us to see how long we can push content, determine if the content is engaging etc.
- Recorded Session - being able to watch a customer mouse around the site has given us invaluable insight into how our customers think and act.
- For most sites I'm sure the integration is quick and easy, however with our site we had some complications with rendering the correct page in the recording and mapping. A technical customer support team to help resolve these issues would have been appreciated.
April 29, 2014
The ClickTale Tale
Score 9 out of 10
Vetted Review
Verified User
- Account management is superb.
- Cost is competitive.
- The interface is very intuitive and easy to learn.
- It's tough having the account team overseas. They are standing up an American office in summer 2014, but scheduling remains an issue.
December 20, 2013
ClickTale, Not for Everyone
Score 2 out of 10
Vetted Review
Verified User
- Heat Maps (clicks on the webpage).
- % of web pages Viewed (seen by the person browsing).
- Watching one recording after another is time consuming and not a large enough sample size for definitive results.
- Time and resources to use the tool is not worth the investment. Spend your money, time and resources on testing (A/B, multivariate).
- Tracking tags can slow down your site.
December 17, 2013
A great heatmapping and low-budget user testing tool.
Score 8 out of 10
Vetted Review
Verified User
- In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
- ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
- ClickTale also provides useful customizable segments, which allow for more granular data analysis.
- ClickTale is extremely easy to install.
- It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
- It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
- I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
December 15, 2013
A very cool tracking product.
Score 7 out of 10
Vetted Review
Verified User
- Easy implementation
- Discover UI bugs that you never knew existed
- Find the particular reason in your conversion flow that is causing leakage
- We ran into some issues with Clicktale not being able to record some pages but eventually got it working
December 14, 2013
Clicktale is a tool that has furthered my career, plain and simple.
Score 9 out of 10
Vetted Review
Verified User
- Video recordings of users during their entire session to a website. To actually see the cursor, where it goes, does it scroll to the bottom of the page and then back up and then back down where a user finds what they were looking for that they missed the first time. This is invaluable.
- Vertical page scroll let's me know how far down a page content is being seen. This coupled with the page recordings gives me the ability to know if the scroll was at a pace that could support comprehension or if they were just flying to the bottom of the page.
- Mouse hover heat map gives me an indication of where users are looking. I've caught users thinking non-clickable items were clickable.
- Being able to select a page and watch as many users as I want interact with it. I can get a sense of common user patterns in depth for a single page or a flow of several pages.
- Page duration versus cursor engagement duration. This was a huge surprise in user behavior for me to learn about that is never duplicated in moderated user testing. If a user opens a link in a new window or tab there is no guarantee that the amount of time the window or tab was open that the user was actively engaged with it's content.
- I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
- Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
- I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
December 11, 2013
Great Actionable Qualitative Insights
Score 8 out of 10
Vetted Review
Verified User
- The qualitative aspects of user experience are very well captured by ClickTale. We can get solid actionable insights through the various dashboards which track mouse movements, clicks, scrolls, etc.
- The visual conversion funnels give a very good high level view of landing page performance and how they work together.
- The video recordings are especially helpful. The user behavior captured is especially helpful in making decisions about user interface - form fields, call to actions, etc.
- ClickTale provides sample data. At some instances we saw some discrepancies with conversion metrics provide by ClickTale. You can use the data for directional insights. However, I wouldn't use this data for measuring conversions.
November 08, 2013
Clicktale is a great tool to analyze user bahavior
Score 10 out of 10
Vetted Review
Verified User
- We love the feature of recording user sessions, there are few things that analytics never tells you, with clicktale we were able to see ho users interact with our site and we found several issues when analyzing these videos
- Clicktale does a fantastic job analyzing forms, we can see visually where users were dropping off, and we were able to fix several forms in our site as a consequence
- Heat maps is another great feature of clicktalke, it helped us identify where users were focusing their attention. These heat maps were very easy to understand
- We detected some issues when clicktale was analyzing forms. The major issue is that when the form has a drop down menu, if the user open the menu and then navigate with the keyword arrows up and down, clicktale records this as a new interaction every time. I used clicktale more than a year ago, so this issue may have been fix already. At the time that was the case.