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Conversica

Conversica

Overview

What is Conversica?

Conversica provides lead management software for marketing, inside sales and sales groups.

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Recent Reviews

TrustRadius Insights

Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the …
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Coversica 2020

9 out of 10
December 09, 2020
Incentivized
The AI is being used to contact cold leads and bring the viable clients to the surface. We are a small company and it save a lot of time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Starter Edition

$1,499

Cloud
per installation

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.conversica.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Automotive Sales Assistant Demo

YouTube
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Product Details

What is Conversica?

Conversica provides Intelligent Virtual Assistants (IVA) to help organizations attract, acquire and grow customers at scale. By automating routine business conversations, and personalizing interactions at scale, Conversica is designed to augment workforces allowing business professionals and Intelligent Virtual Assistants to work together harmoniously.

According to the vendor, Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following-up with leads via natural, multi-channel, two-way engagements. The Conversica Customer Success AI Assistant enables people and AI Assistants to work together for customer retention and account expansion.

With Conversica's extensive library of purpose-built and ready-to-use conversational skills backed by a proven and patented intelligent automation platform, Conversica’s AI Assistants can be deployed quickly, are designed to be human-like and personal, and to provide accuracy and autonomy.

Conversica Features

  • Supported: Engages and qualified leads
  • Supported: Notifies when a lead hasn't been contacted
  • Supported: Automates outreach to free up salespeople
  • Supported: Re-engages older leads to identify new prospects

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

Conversica Video

Conversica is a leading provider of Intelligent Virtual Assistants for business, helping organizations augment their workforce to attract, grow and retain customers. The flagship Conversica® Sales AI Assistant helps companies find and secure customers more quickly and efficien...
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Conversica Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Conversica provides lead management software for marketing, inside sales and sales groups.

Outreach, Yesware, and Marketo Sales Connect are common alternatives for Conversica.

Reviewers rate Support Rating highest, with a score of 8.9.

The most common users of Conversica are from Mid-sized Companies (51-1,000 employees).

Conversica Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)15%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)15%
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Comparisons

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Reviews and Ratings

(152)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the database without engagement and ensures that potential clients and prospects are not slipping through the cracks. Users have found Conversica to be effective in reaching out to low-value leads, engaging old leads, and warming up leads before they are sent to the sales team. The AI Sales Assistant in Conversica is able to initiate and maintain conversations with these leads until they are ready for a sales conversation with a human. Additionally, Conversica is used as a lead retention tool, providing persistent follow-ups with cold leads and attempting to win back canceled accounts. By implementing Conversica, businesses have seen an increase in conversion rates and lead turnover, while also saving time in lead qualification and support quotes. It has proven particularly helpful for sales and marketing teams, as it generates warm leads at a competitive price per lead and ensures that all digital, webinar, and event leads are contacted. In addition to sales and marketing departments, Conversica has been successfully utilized by recruitment departments to handle a large number of hot leads received through traditional marketing email automation. Overall, users recommend Conversica to other businesses due to its effectiveness in improving lead engagement and conversion rates.

Exceptional Support: Users have consistently praised the exceptional support provided by the Conversica team, with multiple reviewers highlighting their understanding of business models, goals, and metrics. They appreciate the continuous efforts made by Jen Amundgaard and Caleb Clapp to improve campaigns and optimize the use of the service. The commitment to customer success and responsiveness throughout the purchasing journey and ongoing support has been highly valued.

Time-Saving Automation: Many users find Conversica's service valuable for working with low-level leads and identifying those that show genuine interest in their product or service. By automating outreach, sales and account managers can focus on other activities, saving time and resources. This feature has been seen as a significant benefit.

Engaging Unresponsive Leads: Several users have praised Conversica's effectiveness in engaging unresponsive leads and reaching out to database segments that had lost contact. They consider this capability impossible to replicate with human capital investments. Conversica's ability to bridge the gap between users and potential clients through non-promotional, soft touchpoints for reengagement has been highly appreciated.

Confusing User Interface: Some users have found the user interface of Conversica to be confusing, stating that it could be improved to enhance usability.

Limited Reporting Capabilities: Users have expressed dissatisfaction with the limited reporting capabilities in Conversica. They feel that there is a lack of ability to delve deeper into reports once they are initially created.

Lack of Flexibility in Messaging Options: According to user feedback, some users have mentioned that Conversica lacks flexibility in messaging options. They feel that more varied responses and approaches would be beneficial for their communication needs.

Users commonly recommend the following actions when using Conversica:

  1. Start using Conversica as soon as possible to increase business. Users advise implementing Conversica at the earliest opportunity to capitalize on its potential for generating leads and assigning them in a structured sales process. They emphasize the importance of actively participating in training and customization of Conversica to achieve optimal results.

  2. Treat Conversica as a valuable team member and solicit feedback on conversations. It is suggested to treat Conversica as an integral part of the team and seek feedback on its conversations. This approach can lead to better alignment with sales goals and customer expectations. Additionally, actively monitoring and interacting with Conversica is essential for success.

  3. Have the necessary resources and personnel to manage Conversica effectively. Users recommend having a good IT person available to troubleshoot any AI-related issues. It is also important to have a plan in place and ensure a clean database before utilizing Conversica for outreach. Moreover, having dedicated resources and personnel who can manage Conversica effectively is critical for maximizing its impact on lead generation and engagement.

Overall, users highly recommend integrating Conversica into sales processes, starting early, actively managing it, seeking feedback, and dedicating adequate resources to achieve significant benefits in lead generation and customer engagement.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Shane Adair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Conversica to engage all of our web form fills and move them from an MQL to an SQL. We also use Conversica to follow-up on all post-event leads, reengaging cold leads, and to start up-sell/cross-sell conversations with current clients. This is a combo effort between Marketing and Sales and is insuring that all off our leads are being contacted. In the past we have had leads fall through the cracks as they get lost in the day-to-day tasks of the sales team. We acquire large lead lists from event attendance and from our referring partners and those numbers are daunting to our small sales staff. Conversica and our assistant filter out the noise and brings a better, more qualified candidate to the table, one that is further along in the funnel and ready to engage in a sales discussion.
  • First and foremost Conversica never misses a lead. We have had 100% follow-up on all form fills since we launched our assistant.
  • Conversica easily handles large numbers of leads and is never over whelmed.
  • Conversica never quits. Most responses are coming after the 6th or 7th message to them.
  • Conversica identifies Hot Leads right off the bat and then identifies leads to review and leads at risk in an easy to use dashboard.
  • I really can't think of anything that can be improved. They are constantly working to improve their product and you are involved in that process with each response you receive.
  • There is nothing for me to add
  • I know you want 3 items, but for me, there is nothing to add here.
Any time you are collecting leads or looking to contact clients without over extending your sales force would be a perfect time for Conversica. More importantly, if you feel you are not getting 100% effort in contacting your leads then this is the tool that you need. We have used it for new lead follow-up, post-event follow-up, up-sell/cross-sell, and reengaging cold leads.
  • We are fairly new with Conversica, but we have had tremendous success contacting leads that have sat dormant and not worked, we have seen deal flow from these conversations, just at the time I can't give a specific answer.
  • In our first small campaign to cold leads we had a 46% engagement rate, which is phenomenal!
  • The more leads we feed to Conversica the lower our engagement rate drops, but over time it climbs back up as it take 6-7 messages before we see a lot of response.
I give Conversica this rating because of my experience with them. they are constantly in contact with me and make it very easy for me to get a hold of them when I need something handled outside of our regularly scheduled call. On top of this, because of our weekly call cadence they know exactly what we are working on and come to the table with ideas to increase engagement before I even ask for them.
This was a smooth an implementation as they come. On top of that we had to switch our Salesforce instance and Conversica had to do the implementation all over again. It was fast and seamless and made it a very easy experience overall. Once again, because they know our business they knew what needed to be done and did it quickly and efficiently.
I have looked no further than Conversica because they have stood out on their own and I have seen nothing like them since. Their service is fantastic and I have had no reason to look beyond them in the marketplace since coming on board with them. They work with us and identify areas we may not be using them and try to customize their service to what fits our use cases best and not their bottom line.
9
Conversica is used across the board for our sales staff and our marketing staff. Use cases are different as the sales team uses it to follow-up on the leads they are assigned during the campaigns as well as setting up appointments before events. The marketing team uses it to create interest and engagement across multiple product and service lines.
1
There are no special skills needed as it really is very easy to use and you have the full support of the Conversica team to cover any gaps in internal knowledge or skills. Conversica really makes it easy for users to use and support their product. One more reason we love Conversica.
  • Pre-Event messaging and appointment setting
  • Driving interest at the top of the funnel with cold contacts.
  • Connecting with inbound leads from our website immediately
  • With their new drive action feature we have been able to use our existing content to drive them deeper into the funnel and further educate them on our products and services before they are contacted by our sales team.
Because we will renew and we have rewed a second time already. Conversica has given us a lift in our lead follow-up as our assistant immediately responds to requests and in turn notifies our reps multiple times which has created much fewer "lost" leads along the way. We have seen a real impact on revue as we can attribute the actions from our assistant to closed deals and the results are real and astounding at times.
Yes
Like everything else, sometimes there can be problems, but it has only happened very very rarely with Conversica and it was addressed and corrected in a very timely fashion. The support team is always on point and rarely does it take more looking into than with our customer success manager. Conversica gets service.
Just yesterday. I had a person get transferred into another department and i needed them removed and their leads transferred to another contact ASAP. I was very busy with other issues and i reached out to my CSM and he immediately made the change for me. This is why Conversica rocks, they are always there to help and are happy to do so!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Conversica to reach out to leads that we don't have the resources to follow up on directly. Our AI messages up to 3,000 leads a month and alerts us when there are hot leads or leads at risk. It is primarily used to support the sales team.
  • Follows Up - While some customers get annoyed at multiple emails, the majority seem to like the follow up reminders.
  • Changing Names - if a lead we enter has a different name, Conversica automatically updates it in the system.
  • Ease of Use - the system is very easy to use and navigate.
  • I would like to see a more flexible messaging option.
Conversica is great to assist sales and service teams to make sure that outreach and follow up is happening. It wouldn't be great in a personalized situation.
  • Conversica has allowed our sales team to bring in more revenue by sending us quality leads to follow up with and sorting out the weaker ones.
Any time I have had an issue, the support team has been quick to respond and very helpful. However, I have cycled through multiple account managers.
It takes a few weeks to get fully up and running, but the support team is there with you every step of the way and very detailed on how to make sure everything is implemented correctly.
N/A
2
Marketing
2
Marketing
  • Lead follow up
  • Prioritizing the sales team's time
  • Lead tracking and engagement
  • N/A - we use it pretty standard for lead follow up we otherwise wouldn't prioritize engagement in.
  • We can use Conversica for winback campaigns, information campaigns if we release a new product, etc.
It works well.
No
  • Price
  • Product Features
  • Product Usability
Product features - we wanted to make sure the AI bot was able to do everything we needed.
We would focus more on customization options.
  • Implemented in-house
No
Change management was a minor issue with the implementation
  • Timing/scheduling
  • IT resources
No
I offered a suggestion to improve the software once in regards to recognizing and fixing incorrect customer names. They actually implemented it! It was great to see Conversica taking customer feedback seriously and listening to the front-end when it comes to software improvements.
  • Reporting
  • Lead look up
  • N/A
Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
Dirk Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Conversica across the whole organization, on what the vendor calls an outbound campaign (as opposed to an inbound campaign, another option they offer). Their SaaS helps us on the deal origination side, to identify those business owners interested in our value proposition (debt-side advisory & placement services for US SMEs with $1M-$20M annual revenues). The software does this efficiently, at a fraction of the cost of using personnel (internal or outsourced) to perform the same function.
  • Conversica's set-up team and client relationship managers (Jen Amundgaard on the sales side and Caleb Clapp on the IT side) are 12's on my scale of 10. By comparison, most vendors I have dealt with historically (i.e. RingCentral, to pick on one, different service) are 3's or 4's at best. So apart from Conversica's best-in-class tech, the human touch is there and helps us maximize our user experience. Jen and Caleb took time to understand our business model, mission-critical goals, metrics to evaluate their software performance and implied ROIs, and post-launch have maintained regular contact with us to improve campaigns and optimize our use of their service. Their care for their clients sets Conversica apart. We are not a faceless number to them.
  • Conversica's service allows its users to run inbound or outbound email-based conversations with clients, past clients, prospects, stakeholders of varying types, partners, upstream or downstream relationships, or other parties, depending what type of campaign and parameters are chosen by the user working in concert with Conversica to customize the service. When optimized, the service delivers tremendous ROIs which can be quantified for different time buckets. The ROI invariably comes down to the significant cost savings Conversica delivers its clients, when compared to the client engaging personnel to perform similar functions. Or the ROI can be measured in terms of incremental revenues generated through a campaign in combination with headcount savings.
  • Conversica we believe is the only player in the marketplace offering its specific AI-based value proposition. Normally we would expect this first (and only) mover advantage to translate into opportunistic (read: high, excessive) vendor pricing due to lack of competition. Instead, they have gone the opposite direction. Their various service levels are priced very competitively, despite the obvious lack of competitors out there, so we are very grateful for that because it allows smaller companies to afford their service. Their pricing strategy we believe emphasizes the long game, and will help them capture whichever market share they go after across verticals, over time. Our greatest fear is that a Google, Salesforce or other large deep-pockets firm acquires them in the future, and if that's inevitable, we hope it's a long way off. These prospective acquirers would change some of the things we like most about Conversica.
  • Conversica's service can help smaller companies compete in some arenas with much larger firms, by doing more with less resources or operational spend. This is a good thing, to the extent it opposes the drift in some verticals toward oligopolistic competition and market share concentration going to only a few firms. Whether an intended or unintended consequence of its tech, Conversica solutions in our view are "for the people" and not "against the people". Contrast that with the opportunistic pricing of some nasty pharma companies that sell patent-protected drugs at exhorbitant cost to patients, exercising their monopoly on the drug.
  • A minor area for improvement would be appointment-setting (for calls or meetings) that synchs live with the user's calendar, to reduce the user's time coordinating the timing. However, I believe Conversica is already working on this or will get there soon.
  • Larger picture, we hope that Conversica develops within 3-5 years a similar voice-based service as a complement to their email-based tech. Non-robotic speech ideally, with IBM Watson-like deep AI fueling the conversations. That's the next evolution, with a much larger user market, and we hope Conversica leads that charge because we will be first in line to buy from them.
Conversica is well suited to any company that has email-based inbound or outbound conversations with various types of parties, involving hundreds, thousands or larger numbers of emails over shorter time periods, and where the conversations remain within certain broad parameters or boundaries (i.e., which do not include "what is the meaning of life?" type questions).

Conversica is not well suited to companies that do not communicate extensively by email.
  • Conversica has had a uniformly positive impact on our overall business objectives. We are a very young user of the Conversica service, thus it's too early to measure our medium- and long-term ROIs. We do not have that data yet; the passage of time will solve that. Nonetheless, short-term ROI is excellent, in terms of incremental revenues generated in combination with cost savings. Using Conversica has helped us run a flat headcount structure. As we experiment with different campaigns over time, we will find ways to drive the tranched time bucket ROIs even higher, with the help of our account reps, Conversica's top-notch Jen Amundgaard and Caleb Clapp.
We do not see any competitors to Conversica, that offer the same or similar value proposition. We selected Conversica after experiencing disappointing ROIs over 7+ years at predecessor companies, with 90% of the vendors or solution providers out there, none of whom offer anything remotely close to Conversica's services.
It's actually a 12 on our scale of 10. It breaks the scale. No vendor has ever given us the quality and immediacy of support the way Conversica has. They broke the mold.
No
We had a self-imposed short runway to launch our firm, Lendrix Platform, and our assigned Conversica relationship managers Jen Amundgaard and Caleb Clapp helped us set up and customize the service to our mission-critical goals at light speed. They took the time to quickly learn our business model, origination campaign goals and KPIs and nailed the service customization on the first go, in a short timespan.
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