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Conversica

Score4 out of 10

152 Reviews and Ratings

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What is Conversica?

Conversica provides lead management software for marketing, inside sales and sales groups.

Categories & Use Cases

Media

Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

Reviews

What users are saying about Conversica.
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Thanks to Conversica we improved our sales

Incentivized
Melanie TobiassonView profile
SVP Infrastructure & Operations at Penske Truck Leasing (10,001+ employees employees)

Use Cases and Deployment Scope

We have been able to improve our sales thanks to the help of this software because it manages to get the best leads and convert them into sales for the business. It has many functions and tools that allow you to choose exactly the clients that you consider the best for the follow-up that is done and only these prospects are the ones that our sales team works with, managing to reduce the work.

Pros

  • It has chatbots with real and natural conversations, which allow us to build relationships with potential customers attracting them to our brand.
  • Lead management, allows the system to only throw out the best customers and companies so that our human agents can approach them.
  • Natural language processing makes customers feel that they are being served by a human, allowing a natural approach to the sale.

Cons

  • Its interface is a bit confusing to understand at first and the more leads it generates, the more saturated the main screen becomes.
  • To get the AI to feel completely natural there is a lot of trial and error testing to be done. This is in order to make conversations feel more natural.
  • On some occasions, it has sent double and triple information from the same customer.

Most Important Features

  • Allows you to find potential customers and reach out to them 24 hours a day, 7 days a week.
  • It naturally approaches customers on the site through its chatbots.
  • It throws out the best leads so that sales agents know which companies to work with and which ones are not interested.

Return on Investment

  • This is a great software that has allowed us to reduce the hours of work of sales agents in the search for leads. Allowing the human agents to only make the final sales closings and the system is in charge of approaching the client, offering our services, and getting more buyers. This has increased sales considerably in recent months.

Conversica - An Excellent Solution to the Digital Drip Problem

Incentivized
Maxwell Colburn
Admissions Special Programs Manager at Hussian College - Los Angeles (501-1000 employees employees)

Pros

  • Answers Direct Questions
  • Supplies information and links to students requesting them
  • Reengages potential students that requested information early in their high school education
  • Frees our admissions team to only reach out to potential students with a sincere interest

Cons

  • Adjusting message timing, both on a macro and micro level
  • Lead uploading - make it easier for all users to access the uploader and execute said uploads

Return on Investment

  • More engagement with less phone calls
  • Narrowing large database of older leads down to those potential students with sincere interest
  • Answers simple questions, freeing reps up to handle those that need human attention

Alternatives Considered

Sendinblue, Mailchimp and Velocify by Ellie Mae

Great product, even better support

Incentivized
Tyler Fields
Director of Marketing and Sales Operations in Marketing at Corelight (51-200 employees employees)

Pros

  • Conversica helps to significantly reduce the effort around emailing prospects and solve the issue around a fast growing database and "to many leads."
  • From implementation to day-to-day usage, our success manager is very supportive and works closely alongside the team to ensure we're getting the most out of the tool, answers any questions, and quickly resolves minor issues.
  • Email isn't dead. Conversica does a good job of keeping the emails positive, helpful, non-obtrusive, and professional.

Cons

  • It takes considerable effort to create the conversations and associate leads/contacts to SFDC campaign on an ongoing basis.

Return on Investment

  • Conversica has positively influenced pipeline and bookings.
  • Our sales teams have embraced their virtual assistant by helping to ensure no lead goes untouched and get alerted when a prospect does respond.

Good sales Tool need to dig deeper if you are in CS

Incentivized
Nick CiambrelloView profile
US Senior Customer Success Supervisor in Customer Service at SEMrush (201-500 employees employees)

Pros

  • Easy to implement because it is a SF cnnection you just upload those users
  • Pretty reliable results knew we would get 15% hot rate every time no more no less
  • Tough to work around the static talk boxes we had

Cons

  • Static boxes for talk tracks made it tough to have natural language sometimes
  • Easier to include calendar links
  • More useful strategy meetings

Return on Investment

  • Nothing on the CS side
  • Good for creating phone numbers for ppl with no phones
  • Helped sales more than cs

Bring on more custom fields!

Incentivized
shaylah manning
Marketing Director in Marketing at YMCA (501-1000 employees employees)

Pros

  • Response rates are high

Cons

  • Set conversations, not much room to create own emails.

Return on Investment

  • It has positively had an ROI as some members have decided to come back.

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