ConvertKit

ConvertKit

Score 8.7 out of 10
ConvertKit

Overview

What is ConvertKit?

ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails...
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Recent Reviews

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Pricing

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Creator

$29.00

Cloud
per month

Creator Pro

$59.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Details

What is ConvertKit?

ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

ConvertKit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (19)

Reviews

(1-2 of 2)
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July 07, 2021

Premium Email Service Provider

Verified User
C-Level Executive in Information Technology
Internet Company, 11-50 employees
Score 5 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
.
Pros and Cons
  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Likelihood to Recommend
ConvertKit would be well-suited to an established business/blog that has a steady revenue stream to afford the investment/cost of this premium email service provider. It is especially useful if the needs of the organization include needing to setup many advanced funnels/automations or other drip-content style email chains. A small business or new blog that is not monetizing its online presence should consider more affordable/free options.
Return on Investment
  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
ConvertKit Feature Ratings
Email & Online Marketing (9)
48.88888888888889%
4.9
WYSIWYG email editor
10%
1.0
Dynamic content
50%
5.0
Ability to test dynamic content
50%
5.0
Landing pages
50%
5.0
A/B testing
50%
5.0
Mobile optimization
40%
4.0
Email deliverability reporting
70%
7.0
List management
40%
4.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (2)
20%
2.0
Dashboards
20%
2.0
Standard reports
20%
2.0
Pre-Send Testing (3)
33.333333333333336%
3.3
Image Validation
N/A
N/A
Inbox Display
50%
5.0
Email Previews
50%
5.0
Alternatives Considered
Other Software Used
June 05, 2021

A Good First Choice List Builder for the Techie Person

LaMeshia Conley | TrustRadius Reviewer
LaMeshia Conley
Digital Strategist
Marketing with Mesh (Marketing & Advertising, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
ConvertKit is an awesome option for building an email list and creating emails based on behavior using automation. I have used it to grow my list. The business problems it addresses is to create a landing page to capture emails to build lists and create different lists using automation. You can also build a website with it, but I only used it to house my potential leads.
Pros and Cons
  • CRM for your potential leads.
  • Offers automation to save entrepreneurs time and money.
  • Pricing is affordable and offers free trial.
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Likelihood to Recommend
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Return on Investment
  • The template landing pages did convert well.
  • Once I got passed the learning curve I was able to increase efficiency.
  • I do recommend using as a first start to lead generation.
ConvertKit Feature Ratings
Email & Online Marketing (9)
91.11111111111111%
9.1
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Pre-Send Testing (8)
90%
9.0
URL Validation
90%
9.0
Link Tracking
90%
9.0
Image Validation
90%
9.0
Inbox Display
90%
9.0
Email Accessibility Tools
90%
9.0
Spelling and Grammar Check
90%
9.0
Spam Testing
90%
9.0
Email Previews
90%
9.0
Alternatives Considered
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
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