Name: Convertro (discontinued)
Rating: 5.9 (2 reviews)
Author: Discontinued Products

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Software Repositories

Development

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Enterprise Generative AI

Visual Collaboration

Enterprise

Accounting

Revenue Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

AIOps

C/C++ Integrated Development Environments

Cloud Storage

Cybersecurity Consulting

Data Center Infrastructure Management

Data Quality

Data Virtualization

Desktop Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Hadoop-Related

Hosted Virtual Desktop

Integration Platform as a Service (iPaaS)

MLOps

Managed Public Cloud Infrastructure

Mobile Data Security

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Process Mining

Relational Databases

Security Awareness Training

Web Access Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Consumer Ratings & Reviews

Content Management

Email Marketing

Event Registration

Landing Page

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Construction Accounting

Hotel Management

Library Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Scholarship Management

Telemedicine

Utilities

Vertical-Specific

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Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

Adobe Marketo Engage

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Starter

Free

HubSpot Marketing Hub

Convertro (discontinued)

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

Likelihood to Recommend

Google Analytics

Google Campaign Manager 360

Nielsen Marketing Mix Modeling

Convertro 2017-04-04 12:18:20

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Data sources

End to end

End solution

Constant changes

Variety of data

Home

Marketing Analytics Tools

Convertro is currently being set up for multi-touch attribution for a client of ours.

No apparent end-to-end solution for implementation.
Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
No universal tagging method.
Numerous tags to be implemented based on a variety of data sources.
After 2 years of working on implementation, data is still not being captured consistently.
Convertro looks to us for solutions rather than providing any.

The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.

Convertro (discontinued)

Overview

What is Convertro (discontinued)?