TrustRadius: an HG Insights company

Cool Tabs

Score8.5 out of 10

54 Reviews and Ratings

What is Cool Tabs?

Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content without requiring programming skills.

Some of Cool Tabs' use cases include:
- Creating fully functional campaigns with Cool Tabs' template system, which includes a variety of predefined themes and different customizable styles.
- Using content widgets to integrate gamification dynamics into articles, social networks, blog posts and microsites created ad hoc to host your campaigns.
- Quickly accessing the data obtained in your campaigns. Easily download all participation data in XLS or CSV through a simple interface, for fast and reliable integration with your CRM or DMP.

Cool Tabs is also adapted to the GDPR and is available in multiple languages. With Cool Tabs, users can also analyze the social conversation users are having about your brand on social networks, forums and media. Cool Tabs enables users to monitor their presence on social networks, perform social listening, and conduct real-time content curation.




Media

Screenshot of Page Performance Dashboard
Screenshot of Stats Dashboard
Screenshot of Instagram hashtag analysis: top potential contributors
Screenshot of Instagram hashtag analysis: words analysis
Screenshot of Twitter Hashtag Analysis: Main Stats
Screenshot of Campaign Stats Dashboard
Screenshot of Homepage
Screenshot of Instagram Main Stats

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Screenshot of Page Performance Dashboard

Cool Tabs Review

Use Cases and Deployment Scope

We've been working with Cool Tabs for over five years on business development campaigns for various municipalities across mainland Spain and the Canary Islands. At one point, we implemented a specific adaptation for registering participants, and it worked perfectly. It's a very comprehensive tool for launching viral campaigns for all types of businesses. We will continue to collaborate with Cool Tabs on these campaigns.

Llevamos trabajando con Cool Tabs desde hace más de 5 años en campañas de dinamización comercial de diferentes ayuntamientos a lo largo de la península e Islas Canarias En su momento, hicimos una adaptación concreta para el registro de participaciones y participantes y sale todo genial. Es una herramienta muy completa para lanzar campañas virales para todo tipo de empresas. Seguiremos trabajando las campañas en colaboración con Cool Tabs.

Pros

  • Adaptability
  • Information that it collects
  • Adaptabilidad
  • Información que recaba

Cons

  • Be more intuitive
  • Greater customization of aesthetics
  • Ser más intuitiva
  • Personalización mayor de la estética

Return on Investment

  • End-user usability
  • Design adaptation
  • Usabilidad del usuario final
  • Adaptación del diseño

Usability

Alternatives Considered

10to8 Appointment Scheduling Software, 365Appz and 700Apps

Other Software Used

A2Zapps.com, 10to8 Appointment Scheduling Software, 700Apps

GREAT CUSTOMIZATION

Use Cases and Deployment Scope

Cool Tabs works great on sales, promotion, and advertisement on social media platforms, as it makes the links to other media networks easy to operate. Cool Tabs is often offering advice to improve your campaigns and even a total marketing campaign at a reasonable price. Its main benefit is the ability to use API publications and distribute all data available.

Pros

  • Cool Tabs is well suitable for handling social handles and hashtags.
  • They have an excellent customer service experience that is always available to help and to improve the product.
  • Cool Tabs provides a detailed resource for collecting information for your products, in order to create an excellent and satisfactory experience for my work.

Cons

  • I did not find any complication regarding this it is working perfectly.
  • Its features are amazing and easy to work with.

Most Important Features

  • It helps me look at and get analytics about my niche from different social networks under a single roof.
  • The monitoring tools are a great way to manage and keep track of the trends.
  • It also gives out data in visual form to understand the data easily.

Return on Investment

  • It made a positive impact the dashboard is not crowded and everything is in its place.
  • I can view several different pages also they have filters so that I can see how my reach stacks up in certain regions.
  • It has been a one-stop hub for a quick report on all my page performance it is much easier than going page to page trying to piece several reports together.

Alternatives Considered

Easypromos

A simple and complete tool that does its job at a competitive price

Pros

  • Customer support
  • Scalability
  • Simple
  • Flexibility

Cons

  • Web usability of the application

Most Important Features

  • versatility to develop social media promotions
  • easy to use for inexperienced teams
  • possibility to create different types of campaigns and reports

Return on Investment

  • faster lead conversion
  • More virality
  • More reach

Alternatives Considered

Easy-Promos

Other Software Used

Easypromos, Woobox

Good Success Monitoring Tool!

Pros

  • Analytics on insights from customer attributes.
  • Good keyword search on customers.
  • Identifying hashtags being used by customers.

Cons

  • Interface is a bit difficult.
  • Management if the tool is not intuitive.
  • More filters for analyzing would be great specifically in the demographics region.

Return on Investment

  • Very low-cost social media promotions.
  • Improving the brand image of smaller and medium-sized companies.
  • Customer engagement was noticeably better.

Alternatives Considered

Mailchimp

Other Software Used

Agorapulse, ThoughtBuzz, TapClicks

You can do it the hard way, or you can do it the Cool Tabs way

Pros

  • Allows you to connect several Social Media Business pages.
  • You can opt to receive Weekly or Monthly updates.
  • You get full detailed reports on all of them delivered right to your email.

Cons

  • Kind of expensive at $25 per month.
  • I am not sure if they partnered with Instagram in someway, but It seems to be more focused on that platform when it comes to detailed analytics.

Return on Investment

  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.

Other Software Used

MailChimp, Adobe Illustrator CC, Slack