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March 09, 2019
Cordial is the ESP for 1-800 Contacts and is used across the organization. Cordial was able to handle all campaigns and data associated with those campaigns in real-time. The tool is used for marketing, transactional messages, biz dev support, and internal communication from Human Resources.
- Simple nav and layout of the tool: Messages, Automation, Content, Contacts, Data, Analytics.
- Real-time updates of events and customer preferences.
- Cordial team is excellent at building relationships and is quick to respond.
- It's easy to research problems, use the tool, build using includes and excludes.
- Difficult to aggregate data both in reporting and combining multiple lists or events.
- No specification on errors.
- A/B multivariate testing isn't simple. A user needs to be technically savvy since the campaign and blocks are created using HTML.
- Ability to randomize an audience but not prioritize, split an audience based on percentage or total, or cap an audience.
- A contact must be a Cordial user to receive a test or see content/creative.
- No way to archive messages.
March 11, 2019
This is the email marketing platform we use to build and send our emails. It is primarily used by the marketing team but also used by our engineering department when new features are added.
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
- Unreliable toggle between production and stage environment. Says it is in "Stage" when you are really in "production" and vice versa.
- Non-intuitive process/interface to search for "contact data".
- Poor process for getting Stage drafts into Production drafts. You essentially have to rebuild them which can introduce errors, rather than just an "export" feature that would move a draft automatically.
- Message reports will add/remove days when you select a time range and export a report. For example, if your custom date range is "March 1 - March 31" you will get something like "March 2- March 30" in your exported report. You have to overcompensate by using a range like "February 28 - April 1".
March 07, 2019
Our marketing department and customer service team use Cordial ESP for sending both promotional and transactional emails, for two of our subsidiaries. Cordial has provided us with more than adequate tools for email creation along with high visibility into email performance, and optimization through A/B and MVT testing with machine learning.
- Robust analytics and real-time reporting.
- Event-based trigger messages and an exceptional drip campaign building tool.
- Championing content through A/B and MVT testing with machine learning.
- Great service from your dedicated CSM.
- Dynamic Content.
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.
Cordial calls itself as the next generation email marketing tool. If you try Cordial, you come to know that it is far better than industry leaders like MailChimp, GetResponse, ConstantContact, etc. Cordial helps us to dig into real-time insights into our data. Cordial provides great personalization powered by machine learning.
Cordial is great if you are managing email campaigns for your clients.You can give your customers a personalized inbox to watch their performance separately. We use Cordial for our clients' media publishing needs. It helps us to take in every possible type of data we can earn from the digital world. Our customers are unique so we use Cordial to collect and store customer behaviours across channels and devices.
Cordial is great if you are managing email campaigns for your clients.You can give your customers a personalized inbox to watch their performance separately. We use Cordial for our clients' media publishing needs. It helps us to take in every possible type of data we can earn from the digital world. Our customers are unique so we use Cordial to collect and store customer behaviours across channels and devices.
- Real-time email analytics.
- Event-based triggered messages
- Great for media publishing companies.
- No direct sign up available.
- No information about pricing.
- Too pricy.
February 28, 2019
We currently use Cordial as our main email sending platform for all of our Promotional and Transactional messages. Our sister company and human resources department are also utilizing Cordial to send out their emails.
- The UI is very clean and simple. Allow for easy navigation.
- The sculpt tool in Cordial allows for easy email creation.
- Micro-interactions on the platform can be improved. (i.e. search functionality is delayed and causes the screen to refresh with each key stroke).
- The Sculpt tool doesn't provide standard templates/blocks. They all need to be made from scratch.
Cordial Scorecard Summary
Feature Scorecard Summary
What is Cordial?
Cordial is an email and messaging platform built on real-time data.
Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.
Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.
Cordial Screenshots
Cordial Downloadables
- Everything you need to know about Cordial, in one handy PDF.
- A helpful overview of our personalized triggers, automations, and lifecycle capabilities.
- Why Cordial? Here's all the different ways we help you create amazing personalized experiences for your customers.
- Case Study: How 1-800 Contacts uses real-time data to unify its messaging and scale 1:1 personalization with Cordial.
- Case Study: How Teleflora, the world’s largest florist network, reduced campaign creation time from days to minutes.
- Case Study: How Daily Insight Group uses real-time data and triggered messages to power publishing and eCommerce.
Cordial Integrations
Shopify, Shopify Plus, Twilio Segment, Tealium AudienceStream, Facebook for Business, Plivo, Persado, Tealium iQ Tag Management System, SparkPost, Litmus, OneSpot, Custora, mParticle, Yotpo, 250ok from Validity, now part of Everest with Return Path, Magento Commerce Cloud (formerly Magento), Moveable Ink, Liveclicker
Cordial Competitors
Adobe Marketing Cloud, Iterable, Sailthru, Bronto Marketing Platform, Listrak, Salesforce Marketing Cloud, Oracle Marketing Cloud, IBM Marketing Cloud
Cordial Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 0% | |
| Mid-Size Companies (51-500 employees) | 60% | |
| Enterprises (> 500 employees) | 40% |
Cordial Support Options
| Paid Version | |
|---|---|
| Phone | |
| Live Chat | |
| FAQ/Knowledgebase | |
| Video Tutorials / Webinar |
Cordial Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |