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Score 6.0 out of 100


Recent Reviews

I love Cordial

9 out of 10
March 21, 2018
Cordial calls itself as the next generation email marketing tool. If you try Cordial, you come to know that it is far better than industry …
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Popular Features

View all 12 features

Email deliverability reporting (8)


Mobile optimization (5)


Ability to test dynamic content (5)


Dynamic content (5)


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What is Cordial?

Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Features Scorecard

Email & Online Marketing


Reporting & Analytics


Product Details

What is Cordial?

Cordial is an email and messaging platform built on real-time data.

Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.

Cordial Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Cordial Screenshots

Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.Triggers and Automations: Cart, browse, and search abandonment messages, plus lifecycle, welcome and win-back campaigns—all from one platform.

Cordial Downloadables

Cordial Integrations

Cordial Competitors

Cordial Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)40%

Cordial Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Cordial?

Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.

What is Cordial's best feature?

Reviewers rate Triggered drip sequences highest, with a score of 9.3.

Who uses Cordial?

The most common users of Cordial are from Small Businesses (1-50 employees) and the Consumer Goods industry.

Reviews and Ratings



(1-5 of 5)
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Berlynn Pierce | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Cordial is the ESP for 1-800 Contacts and is used across the organization. Cordial was able to handle all campaigns and data associated with those campaigns in real-time. The tool is used for marketing, transactional messages, biz dev support, and internal communication from Human Resources.
  • Simple nav and layout of the tool: Messages, Automation, Content, Contacts, Data, Analytics.
  • Real-time updates of events and customer preferences.
  • Cordial team is excellent at building relationships and is quick to respond.
  • It's easy to research problems, use the tool, build using includes and excludes.
  • Difficult to aggregate data both in reporting and combining multiple lists or events.
  • No specification on errors.
  • A/B multivariate testing isn't simple. A user needs to be technically savvy since the campaign and blocks are created using HTML.
  • Ability to randomize an audience but not prioritize, split an audience based on percentage or total, or cap an audience.
  • A contact must be a Cordial user to receive a test or see content/creative.
  • No way to archive messages.
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Nichole Aramapakul | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
This is the email marketing platform we use to build and send our emails. It is primarily used by the marketing team but also used by our engineering department when new features are added.
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
  • Unreliable toggle between production and stage environment. Says it is in "Stage" when you are really in "production" and vice versa.
  • Non-intuitive process/interface to search for "contact data".
  • Poor process for getting Stage drafts into Production drafts. You essentially have to rebuild them which can introduce errors, rather than just an "export" feature that would move a draft automatically.
  • Message reports will add/remove days when you select a time range and export a report. For example, if your custom date range is "March 1 - March 31" you will get something like "March 2- March 30" in your exported report. You have to overcompensate by using a range like "February 28 - April 1".
- Adding browse events to our website and subsequent automated trigger emails.
- A/B testing on subject lines for automated templates.
- Scheduling emails in the user's time zone.

- A/B testing on subject lines for batch (manual) messages.
- Sending to users based on their optimal email open patterns.
- Stage vs Production interaction.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our marketing department and customer service team use Cordial ESP for sending both promotional and transactional emails, for two of our subsidiaries. Cordial has provided us with more than adequate tools for email creation along with high visibility into email performance, and optimization through A/B and MVT testing with machine learning.
  • Robust analytics and real-time reporting.
  • Event-based trigger messages and an exceptional drip campaign building tool.
  • Championing content through A/B and MVT testing with machine learning.
  • Great service from your dedicated CSM.
  • Dynamic Content.
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Cordial allows you to tailor messaging to the individual through personalization, dynamic content, and event-based trigger messages. Cordial is great for medium-to-large sized media publishing companies with a dedicated email marketer. Small businesses with lean marketing teams may experience some friction performing various tasks, but much of it is only groundwork, which once completed, will remove most friction.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We currently use Cordial as our main email sending platform for all of our Promotional and Transactional messages. Our sister company and human resources department are also utilizing Cordial to send out their emails.
  • The UI is very clean and simple. Allow for easy navigation.
  • The sculpt tool in Cordial allows for easy email creation.
  • Micro-interactions on the platform can be improved. (i.e. search functionality is delayed and causes the screen to refresh with each key stroke).
  • The Sculpt tool doesn't provide standard templates/blocks. They all need to be made from scratch.
Cordial is a great ESP tool for users who are new to the CRM space. Their easy-to-use interface makes it a very straight forward tool. Since their platform is so new, their features aren't as robust as ExactTarget or Adobe Campaign. For example, ExactTarget provides ready to use email templates. If you're in Cordial, you'll need to create the templates from scratch.
March 21, 2018

I love Cordial

Mohammed Anzil | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Cordial calls itself as the next generation email marketing tool. If you try Cordial, you come to know that it is far better than industry leaders like MailChimp, GetResponse, ConstantContact, etc. Cordial helps us to dig into real-time insights into our data. Cordial provides great personalization powered by machine learning.

Cordial is great if you are managing email campaigns for your clients.You can give your customers a personalized inbox to watch their performance separately. We use Cordial for our clients' media publishing needs. It helps us to take in every possible type of data we can earn from the digital world. Our customers are unique so we use Cordial to collect and store customer behaviours across channels and devices.
  • Real-time email analytics.
  • Event-based triggered messages
  • Great for media publishing companies.
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
If you are managing your client's email marketing campaigns, Cordial Messaging Platform is the best choice for you. In 2017, Cordial raised $6 million to grow their business so you won't need to worry about the future of the company and you can completely rely on the platform. Please, note that if you are a freelancer or a small business, Cordial Messaging Platform is not for you.