Cordial Reviews

7 Ratings
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Score 7.9 out of 100

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Reviews (1-5 of 5)

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March 09, 2019
Berlynn Pierce | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Cordial is the ESP for 1-800 Contacts and is used across the organization. Cordial was able to handle all campaigns and data associated with those campaigns in real-time. The tool is used for marketing, transactional messages, biz dev support, and internal communication from Human Resources.
  • Simple nav and layout of the tool: Messages, Automation, Content, Contacts, Data, Analytics.
  • Real-time updates of events and customer preferences.
  • Cordial team is excellent at building relationships and is quick to respond.
  • It's easy to research problems, use the tool, build using includes and excludes.
  • Difficult to aggregate data both in reporting and combining multiple lists or events.
  • No specification on errors.
  • A/B multivariate testing isn't simple. A user needs to be technically savvy since the campaign and blocks are created using HTML.
  • Ability to randomize an audience but not prioritize, split an audience based on percentage or total, or cap an audience.
  • A contact must be a Cordial user to receive a test or see content/creative.
  • No way to archive messages.
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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March 11, 2019
Nichole Aramapakul | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
This is the email marketing platform we use to build and send our emails. It is primarily used by the marketing team but also used by our engineering department when new features are added.
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
  • Unreliable toggle between production and stage environment. Says it is in "Stage" when you are really in "production" and vice versa.
  • Non-intuitive process/interface to search for "contact data".
  • Poor process for getting Stage drafts into Production drafts. You essentially have to rebuild them which can introduce errors, rather than just an "export" feature that would move a draft automatically.
  • Message reports will add/remove days when you select a time range and export a report. For example, if your custom date range is "March 1 - March 31" you will get something like "March 2- March 30" in your exported report. You have to overcompensate by using a range like "February 28 - April 1".
- Adding browse events to our website and subsequent automated trigger emails.
- A/B testing on subject lines for automated templates.
- Scheduling emails in the user's time zone.

- A/B testing on subject lines for batch (manual) messages.
- Sending to users based on their optimal email open patterns.
- Stage vs Production interaction.
Read Nichole Aramapakul's full review
March 07, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our marketing department and customer service team use Cordial ESP for sending both promotional and transactional emails, for two of our subsidiaries. Cordial has provided us with more than adequate tools for email creation along with high visibility into email performance, and optimization through A/B and MVT testing with machine learning.
  • Robust analytics and real-time reporting.
  • Event-based trigger messages and an exceptional drip campaign building tool.
  • Championing content through A/B and MVT testing with machine learning.
  • Great service from your dedicated CSM.
  • Dynamic Content.
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Cordial allows you to tailor messaging to the individual through personalization, dynamic content, and event-based trigger messages. Cordial is great for medium-to-large sized media publishing companies with a dedicated email marketer. Small businesses with lean marketing teams may experience some friction performing various tasks, but much of it is only groundwork, which once completed, will remove most friction.
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March 21, 2018
Mohammed Anzil | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Cordial calls itself as the next generation email marketing tool. If you try Cordial, you come to know that it is far better than industry leaders like MailChimp, GetResponse, ConstantContact, etc. Cordial helps us to dig into real-time insights into our data. Cordial provides great personalization powered by machine learning.

Cordial is great if you are managing email campaigns for your clients.You can give your customers a personalized inbox to watch their performance separately. We use Cordial for our clients' media publishing needs. It helps us to take in every possible type of data we can earn from the digital world. Our customers are unique so we use Cordial to collect and store customer behaviours across channels and devices.
  • Real-time email analytics.
  • Event-based triggered messages
  • Great for media publishing companies.
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
If you are managing your client's email marketing campaigns, Cordial Messaging Platform is the best choice for you. In 2017, Cordial raised $6 million to grow their business so you won't need to worry about the future of the company and you can completely rely on the platform. Please, note that if you are a freelancer or a small business, Cordial Messaging Platform is not for you.
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February 28, 2019
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We currently use Cordial as our main email sending platform for all of our Promotional and Transactional messages. Our sister company and human resources department are also utilizing Cordial to send out their emails.
  • The UI is very clean and simple. Allow for easy navigation.
  • The sculpt tool in Cordial allows for easy email creation.
  • Micro-interactions on the platform can be improved. (i.e. search functionality is delayed and causes the screen to refresh with each key stroke).
  • The Sculpt tool doesn't provide standard templates/blocks. They all need to be made from scratch.
Cordial is a great ESP tool for users who are new to the CRM space. Their easy-to-use interface makes it a very straight forward tool. Since their platform is so new, their features aren't as robust as ExactTarget or Adobe Campaign. For example, ExactTarget provides ready to use email templates. If you're in Cordial, you'll need to create the templates from scratch.
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Cordial Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (4)
Dynamic content (5)
Ability to test dynamic content (5)
Landing pages (1)
A/B testing (4)
Mobile optimization (5)
Email deliverability reporting (4)
List management (5)
Triggered drip sequences (4)
Dashboards (5)
Standard reports (5)
Custom reports (5)

What is Cordial?

Cordial is an email and messaging platform built on real-time data.

Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.

Cordial Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Cordial Screenshots

Cordial Downloadables

Cordial Integrations

Cordial Competitors

Adobe Marketing Cloud, Iterable, Sailthru, Bronto Marketing Platform, Listrak, Salesforce Marketing Cloud, Oracle Marketing Cloud, IBM Marketing Cloud

Cordial Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Cordial Support Options

 Paid Version
Live Chat
Video Tutorials / Webinar

Cordial Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No