Cordial is the ESP for 1-800 Contacts and is used across the organization. Cordial was able to handle all campaigns and data associated with those campaigns in real-time. The tool is used for marketing, transactional messages, biz dev support, and internal communication from Human Resources.
This is the email marketing platform we use to build and send our emails. It is primarily used by the marketing team but also used by our engineering department when new features are added.
Our marketing department and customer service team use Cordial ESP for sending both promotional and transactional emails, for two of our subsidiaries. Cordial has provided us with more than adequate tools for email creation along with high visibility into email performance, and optimization through A/B and MVT testing with machine learning.
Cordial calls itself as the next generation email marketing tool. If you try Cordial, you come to know that it is far better than industry leaders like MailChimp, GetResponse, ConstantContact, etc. Cordial helps us to dig into real-time insights into our data. Cordial provides great personalization powered by machine learning.
Cordial is great if you are managing email campaigns for your clients.You can give your customers a personalized inbox to watch their performance separately. We use Cordial for our clients' media publishing needs. It helps us to take in every possible type of data we can earn from the digital world. Our customers are unique so we use Cordial to collect and store customer behaviours across channels and devices.
We currently use Cordial as our main email sending platform for all of our Promotional and Transactional messages. Our sister company and human resources department are also utilizing Cordial to send out their emails.
Cordial is an email and messaging platform built on real-time data.
Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.
