Skip to main content
TrustRadius
Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

Overview

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…

Read more
Recent Reviews

Good Product

9 out of 10
February 20, 2019
Incentivized
We are currently testing a couple projects using ML Algorithms in Watson to improve the customer experience. Watson Customer Experience …
Continue reading

IBM is dead

2 out of 10
March 07, 2018
Incentivized
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
Continue reading

Disappointed

1 out of 10
March 06, 2018
Incentivized
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
Continue reading

DA review

8 out of 10
May 23, 2014
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …
Continue reading

IBM Digital Analytics Review

8 out of 10
May 22, 2014
We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

N/A
Unavailable

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

2 people also want pricing

Alternatives Pricing

Google Analytics

Google Analytics

Free
What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Smartlook

Smartlook

$55
per month 5000 sessions
What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

Return to navigation

Product Details

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product.

IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.

IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.

Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Coremetrics / IBM Digital Analytics (discontinued) Video

IBM Digital Analytics March 2018 Release

Coremetrics / IBM Digital Analytics (discontinued) Integrations

Coremetrics / IBM Digital Analytics (discontinued) Competitors

Coremetrics / IBM Digital Analytics (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Piano Analytics, Google Analytics, and Adobe Analytics are common alternatives for Coremetrics / IBM Digital Analytics (discontinued).

Reviewers rate Support Rating highest, with a score of 2.3.

The most common users of Coremetrics / IBM Digital Analytics (discontinued) are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(87)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
February 04, 2015

Reliable, Marketing oriented & efficient Digital Analytics Solution

Verified User
Manager in Professional Services
Logistics and Supply Chain Company, 201-500 employees
Score 8 out of 10
Vetted Review
Reseller
Use Cases and Deployment Scope
We use IBM DA as our main Digital Analytics solution for our clients. We implement the solution on the CMS platform and we have built an ecosystem that allows us to act on all data collected by IBM DA (via Exact Target for example). Once the implementation is over, we permanently audit the tagging and provide recommendations for our clients.
In terms of business consultancy, we use IBM DA to produce regular dashboards and deep dive analysis for our E-commerce clients.
Pros and Cons
  • Marketing attribution models - capable to deliver an holistic view of the marketing channels performance
  • Multisite capabilities : allows to have a Cie view as well as individual site's view
  • Unique customer view and Live Profile: we are able to go to the visitor level and therefore use the behavioural data for marketing actions
  • Reliability of the data: we have full confidence in the data collected and the rules are clear for us
  • Support: available support 24h/7.
  • Limit in Explore Credits that are too costly
  • Segmentation on the fly (like GA) in DA - segmentation in IBM DA are poor and too restricted
  • Benchmark module that is a real strengh but under exploited
  • DDX : not performant enough - better to use 3rd party solution such as Tealium
  • R&D : no major next feature or project over the past year
Likelihood to Recommend
I think the solution is appropriate for all types of businesses, even though it is better suited for Retail.
Return on Investment
  • Increase conversion - onsite search analysis, promotional analysis etc allowed to prioritise the investments and the on-going efforts for our clients
  • Better ROI - using the solution is allowing us to educate the client into measuring ROI on every action undertaken on the site
  • Better decision : we do no longer take decisions without looking at the data first
Alternatives Considered
  • Google Analytics,Adobe Business Catalyst,Adobe Analytics
Compared to Adobe: I think Adobe Analytics and IBM DA are very close in terms of functionalities. IBM makes the difference when it comes to the marketing attribution model. Also, the pre-integrated solutions such as LIVEmail or IBM Recommendations are very easy to use and allow strong ROI.
Compared to Google: the main asset of IBM compared to GA is the fact that you can go down to the visitor level in Analytics and run much more precise analysis. Also, in Google the data calculation and attribution models can be unclear and therefore difficult to trust.
Users and Roles
All departments oriented Digital marketing and e-commerce.
Likelihood to Renew
8
- Level of support and training provided
- Flexibility of the tracking solution via the tags attribute that allows us to answer to each of our client's objectives
Support Rating
7
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Bug Resolution
Yes
At one point, there were multiple bugs that needed immediate attention and I have to say that the support team went above and beyong in terms of support. They put a dedicated person to our account who provided weekly updates and advised on the timeline for resolution.
Return to navigation