Cortex by Orange Logic

Cortex by Orange Logic solves various business problems and addresses key use cases for users in different industries. With its centralized location for generating and sharing content, Cortex serves as an enterprise asset repository that enhances productivity and streamlines workflows. Users can easily store and manage video files, overcoming the limitations of local storage servers and minimizing the risk of data loss. The integration with Premiere allows teams to edit videos remotely, promoting collaboration and ensuring seamless project completion. Additionally, Cortex facilitates the efficient sharing and linking of assets between teams, preventing misuse and duplication.

Furthermore, Cortex addresses the challenge of scattered digital files residing on personal computers or drives by providing a comprehensive repository of media assets with extensive metadata. This supports better digital asset management workflows and improves access to finished assets. The software's facial recognition tool enhances asset identification, eliminating the need for manual searching. Cortex's keyword search capability revolutionizes asset discovery, enabling users to find assets across all repositories with ease. Moreover, Cortex provides a superior level of asset management security, addressing the need for IP protection when sharing assets with external parties.

One of the key business problems solved by Cortex is the facilitation of digitization efforts. It serves as a solution for organizations that face restrictions on physical access to collections. By providing a cloud-based platform, Cortex enables staff worldwide to gather and instantly share content for deployment across various channels in real-time. It offers an efficient way to bulk upload thousands of images, make bulk changes to catalog records, and ensure that files belong to the organization while promoting staff collaboration on projects.

Additionally, Cortex serves as a valuable tool for managing brand assets, photography, and video. Whether it's storing and organizing assets internally or sharing them with clients through a dedicated website, Cortex supports the management of DAM needs both internally and externally.

Overall, Cortex's features such as extensive metadata handling, e-commerce implementation support, reporting capabilities, and integration with production and tracking tools make it a versatile solution for users across industries, providing effective asset management, collaboration, and scalability for business growth.