CoSchedule Marketing Suite

Score10 out of 10

39 Reviews and Ratings

What is CoSchedule Marketing Suite?

CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.

Categories & Use Cases

Media

Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.

Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.

Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.

Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.

An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

1 / 6

Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Category average: 6.5
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 7.6
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 7.4

Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.2
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.1

Verified User

Director in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use CoSchedule Marketing Suite to more efficiently and more effectively schedule out and requeue promos for our content marketing and social media efforts.

That includes the slating out posts themselves, using the tool to optimize posting days/times, and setting up requeue posts on prior content to help it get a lift.

Pros

Best time to post is great at updating to when we get the most engagement by platform
Requeue tool to slate out additional posts for a given piece of content is a huge time saver
Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Cons

Not CoSchedule's fault, but it was frustrating when they lost the ability to schedule on Twitter/X (when X removed API integrations) and prior to the Threads API being available
It would be great to have an option that allows for multiple users that is discounted based one each one you add

Return on Investment

We are a lean marketing team and this has made it possible to be much more efficient in content marketing promotion
The tool has functionality that helps us optimize when we post to increase engagement
The tool has functionality that helps us promote content more often for higher frequency to combat some of the hit or miss algorithm impacts on brand pages

Usability

Alternatives Considered

Hootsuite

Other Software Used

Matomo Analytics, Campaign Monitor by Marigold, Rebrandly

Kèlene Poyurs View profile

Co-Founder in Marketing at Conversion Queens (1-10 employees employees)

Use Cases and Deployment Scope

We used CoSchedule to manage our own social media, as well as schedule the social media for some of our own clients. Additionally, we set up CoSchedule for other clients who were managing their own social media accounts, so that we could monitor analytics and activity, and provide support when necessary.

Pros

Creating and scheduling posts is extremely easy.
Easy to fill up open slots with recycled content, through their ReQueue feature.
Good support via the Facebook group.
Mobile app works quite well.

Cons

Quite expensive.
Interface isn't user-friendly when it comes to admin.

Most Important Features

Overview of all marketing efforts.
Collaborative features.
Ease of scheduling and being able to move things around easily.

Return on Investment

Simplified scheduling for social media for us and clients.
Simplified collaboration with clients and freelancers.
Allowed for easy monitoring of clients who were scheduling their own social media.

Alternatives Considered

Loomly, PromoRepublic and Buffer

Ben Caplan View profile

Risk Manager, and Insurance Agent in Sales at Hummel and Plum Insurance Agency Inc. (11-50 employees employees)

Pros

Provides an easy-to-look-at view of your content calendar
Allows you to schedule content across multiple platforms within one location

Cons

Can be a bit pricey

Return on Investment

Simplified scheduling for social media accounts
More time to focus on other important tasks (because the scheduling of content is easier)

Alternatives Considered

Buffer, Hootsuite and HubSpot

Nate Casimiro View profile

Marketing Operations Manager in Marketing at Simpleview (201-500 employees employees)

Pros

Visually represent your content in one centralized place
Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
Better implement approval procedures
Create read-only calendars for stakeholders so they can view the upcoming items on your calendar

Cons

The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
Social media scheduling exists, but we do run into publishing errors more often then we'd like.
Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.

Return on Investment

Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
We are producing more content, faster.
We are more aware of what everyone else in the department is working on.

Other Software Used

Act-On Software, GoToWebinar, Concur Travel and Expense

Kinga Odziemek View profile

Owner in Marketing at Brainy Bees (1-10 employees employees)

Pros

Connecting content strategy (WordPress) with social media posting.
Social media scheduling.
Simple SEO hints.

Cons

The panel is overwhelming -- a better onboarding would help.
I find the pricing quite high.

Return on Investment

Positive: more quality publications a month.
Positive: better SEO adjustment.

Alternatives Considered

Buffer

Other Software Used

Kontentino, Bitrix24, Asana, FreshMail, GetResponse, Sniply

Hootsuite

Buffer

Trello

CoSchedule Marketing Suite

What is CoSchedule Marketing Suite?

Categories & Use Cases

Media

Key Features

Top Performing Features

Content calendar

Content distribution

Content promotion

Areas for Improvement

Content performance analytics

Content collaboration

Ideation

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Pros

Cons

Return on Investment

Alternatives Considered

Pros

Cons

Return on Investment

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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