- Pre-scheduling social media shares before content is published
- Calendar view to clearly see what's going out, when
- Metrics on what content is doing well, and easy to repost top performing posts
- Would like to replicate some of the functionality of Buffer (sharing other content easily from multiple sources) to consolidate our marketing calendar in one place.
We are just finishing the trial period with CoSchedule. It is used by the marketing department and SMEs who review content that I or others have posted. Our problem was collaboration of content with the SMEs in particular and to a lesser degree internally with the marketing team. For those who create images, web forms and other digital assets, CoSchedule is great for assigning tasks. It also has workflow templates you can customize for your various processes such as email campaign, blog post, video production and so on.
One feature they DO NOT promote very well is the fact that you can create content in a content editor and then convert it to a WordPress blog post. This is a real plus if your aren't sure your content is going to survive to become a blog post.
- Calendar is dynamic and has color coding for event types (WordPress blog, raw content, video, images etc.)
- Can create content in a WSIWYG editor and convert to WordPress, HTML or PDF
- Integrates nicely with WordPress (you have to do editing in WP) and also carries dashboard information on the WP post. Also integrates with other CMS solutions
- Previewer of WP content in CoSchedule would be a plus
- Better documentation of features, how they actually work
- Suggest possibly more than two levels of participant - User, Guest seems limiting