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CoSchedule Marketing Suite

CoSchedule Marketing Suite

Overview

What is CoSchedule Marketing Suite?

CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.

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Recent Reviews

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CoSchedule has become an indispensable tool for organizations seeking to streamline their product marketing efforts and collaborate …
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Pricing

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What is CoSchedule Marketing Suite?

CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://coschedule.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Product Details

What is CoSchedule Marketing Suite?

CoSchedule's Marketing Suite is a family of agile marketing products that helps coordinate processes, projects, and teams.

Marketing Suite with tools designed to help users:
- Complete more work. Publish more content to generate a higher ROI by increasing a team's productive work capacity. Eliminate endless email threads, unnecessary meetings, and desk drop-bys.
- Deliver projects on time by balancing the predictability and flexibility of work, and maintaining higher on-time task completion rates.
- Prove value. Provides full visibility into marketing to prioritize, plan, and manage a reliable pipeline of upcoming & in-flight projects. Focuses efforts on work that aligns with strategic business goals.

Products featured in CoSchedule's Marketing Suite include:
- Calendar Organizer: Displays every project on a unified calendar of record. Keeps stakeholders "in the know" to pivot quickly when priorities change. Write first-draft copy, and generate new ideas with AI-Powered Marketing Intelligence Assistant.
- Content Organizer: Eliminates content bottlenecks from idea to promotion and optimizes editorial processes to save time and deliver more. Centralizes publishing and promotion by connecting tools.
- Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.
- Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.

CoSchedule provides a content calendar, content optimization, and marketing education products. Its family of agile marketing management products boast users among more than 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value. Collectively, the vendor states CoSchedule products empower nearly 100,000 marketers to complete more high-quality work in less time.

CoSchedule's Headline Studio is designed to users can create better headlines with upgraded headline recommendations, resources, and inspiration.

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

CoSchedule Marketing Suite Competitors

CoSchedule Marketing Suite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.

Buffer, Hootsuite, and Trello are common alternatives for CoSchedule Marketing Suite.

The most common users of CoSchedule Marketing Suite are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

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Attribute Ratings

Reviews

(1-10 of 10)
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Kèlene Poyurs | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used CoSchedule to manage our own social media, as well as schedule the social media for some of our own clients. Additionally, we set up CoSchedule for other clients who were managing their own social media accounts, so that we could monitor analytics and activity, and provide support when necessary.
  • Creating and scheduling posts is extremely easy.
  • Easy to fill up open slots with recycled content, through their ReQueue feature.
  • Good support via the Facebook group.
  • Mobile app works quite well.
  • Quite expensive.
  • Interface isn't user-friendly when it comes to admin.
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
Ben Caplan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
When I used CoSchedule, it was to schedule our online marketing efforts, specifically for social media. We didn't use CoSchedule as a whole organization, but more for just my department since I was responsible for the social media accounts. I can say without a shadow of a doubt that CoSchedule solves more problems than one--some that you might not even know you have. CoSchedule makes scheduling posts and keeping track of your content calendar a breeze.
  • Provides an easy-to-look-at view of your content calendar
  • Allows you to schedule content across multiple platforms within one location
  • Can be a bit pricey
CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is used by team leads. Even if a single user works on it, it feels as if there is a team working behind an individual. This makes the teamwork very productive. Leads can easily keep a track of all the work which is being done by team members.
  • Task tracking.
  • Meeting scheduling.
  • Better intuitiveness.
  • Better promotion of scheduled posts.
CoSchedule works very well when there is a group of people working under a single individual who usually leads them. Leads can keep a track of everything that is going on within the team. The ability to create a dashboard makes workflow very smooth. Tasks can be tracked easily, and meetings can be scheduled.
Kinga Odziemek | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
CoSchedule was used for connecting our social media activities and efforts with all of the actions taken on our content marketing strategy.
We found CoSchedule extremely useful when it comes to WordPress, and it also supported our search engine optimization processes, with intuitive stats that it provided. We could plan the whole distribution of content using just one platform, and I find that the biggest advantage of CoSchedule.
CoSchedule will be of help for marketing departments, especially for content marketers and copywriters, but also social media marketers who need to work on content.
  • Connecting content strategy (WordPress) with social media posting.
  • Social media scheduling.
  • Simple SEO hints.
  • The panel is overwhelming -- a better onboarding would help.
  • I find the pricing quite high.
If you work in an organization where you need to combine content with social media, CoSchedule is one of the best tools in the business. Especially if you work with WordPress, and if you work with several clients from different industries. You can keep it all together in CoSchedule.
However, if you are into social media only, without blog content creation, there are a couple of better tools for managing social media and supporting more social media forms.
Nate Casimiro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
CoSchedule is currently being used internally by my organization for the Marketing department only. It replaced our internal ticketing system and some project management spreadsheets. It helps us manage our product marketing content calendar and share what we are doing with other stakeholders while keeping us organized and collaborative. Task templates specifically has helped us document specific project workflows and help onboard new staff faster.
  • Visually represent your content in one centralized place
  • Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
  • Better implement approval procedures
  • Create read-only calendars for stakeholders so they can view the upcoming items on your calendar
  • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
  • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
  • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
CoSchedule is well suited for:
  1. Marketing teams who are trying to move away from spreadsheets.
  2. Small teams that are quickly expanding in size.
  3. Organizations who can't afford expensive project management tools.
Alexa Tsongranis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
CoSchedule is my top social media scheduling tool. It gives you the ability to integrate with all major social media platforms quickly and easily. The mobile app is one of the best social scheduling apps available.
  • Great pricing structure -- 1 person, up to 10 social profiles: $49/month or $40/month billed annually with the free 14-day trial.
  • Updates and new features. CoSchedule is continuously making changes to better the application. I always feel like they are looking ahead to keep the tool relevant.
  • For single users and smaller teams, sharing completed calendars is tricky. There's not really a place for feedback or edits without signing up a second user.
CoSchedule is ideal for social media managers and project coordinators. CoSchedule might be unnecessary for product owners and those not handling marketing efforts.
Brandon Weaver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use CoSchedule on the content team to publish blog articles and keep an overall picture of the content in production, including webinars and podcasts. I have been the primary owner of the CoSchedule account for three years since I started with Instapage, and it helps me keep an organized view of topic ideas, scheduling, etc.
  • The monthly calendar view gives me a broad overview of all the content we have in production.
  • The notes section within each blog topic helps me keep an organized list of items or links relevant to that topic.
  • The headline analyzer gives me another option to test my headline before publishing, to see how it scores.
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
CoSchedule is well suited for a small content and/or marketing team who needs a simple way to keep content organized in a monthly calendar view that integrates with WordPress nicely. For larger teams that need a lot of people accessing the platform, it may not be best because CoSchedule limits the number of users.
Mike Mallazzo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Used across our whole content organization for the maintenance of an editorial/content/marketing calendar. Perfectly fulfills that function.
  • Great as an organizational tool.
  • Direct sync with Wordpress.
  • Really, really slick interface.
  • Tough to see more than one month at once.
Best tool for the money for easy and efficient maintenance of content or editorial calendar.
Jeremy Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
CoSchedule is our primary social sharing tool. We use it to manage, schedule, and measure our content sharing across our social channels. The key advantage has been creating a schedule before content is published. We used to use Buffer exclusively, but found we had to scramble the day an article was published to load up future schedules. This allows us to create and manage the sharing content on our own terms and schedules.
  • Pre-scheduling social media shares before content is published
  • Calendar view to clearly see what's going out, when
  • Metrics on what content is doing well, and easy to repost top performing posts
  • Would like to replicate some of the functionality of Buffer (sharing other content easily from multiple sources) to consolidate our marketing calendar in one place.
Bulk scheduling blog content
Al Schoneman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

We are just finishing the trial period with CoSchedule. It is used by the marketing department and SMEs who review content that I or others have posted. Our problem was collaboration of content with the SMEs in particular and to a lesser degree internally with the marketing team. For those who create images, web forms and other digital assets, CoSchedule is great for assigning tasks. It also has workflow templates you can customize for your various processes such as email campaign, blog post, video production and so on.

One feature they DO NOT promote very well is the fact that you can create content in a content editor and then convert it to a WordPress blog post. This is a real plus if your aren't sure your content is going to survive to become a blog post.

  • Calendar is dynamic and has color coding for event types (WordPress blog, raw content, video, images etc.)
  • Can create content in a WSIWYG editor and convert to WordPress, HTML or PDF
  • Integrates nicely with WordPress (you have to do editing in WP) and also carries dashboard information on the WP post. Also integrates with other CMS solutions
  • Previewer of WP content in CoSchedule would be a plus
  • Better documentation of features, how they actually work
  • Suggest possibly more than two levels of participant - User, Guest seems limiting
Great for blog content and for collaboration, but less so perhaps for content development in other areas such as web pages, brochures/collateral, video scripts and digital asset development. Guests/light users do not like the fact that they have to log onto WordPress to see or comment on draft blog posts. Single sign on for those doing content reviews but not actual editing is desirable.
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