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What is Countly?

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to…

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Countly Enterprise Edition

Personalized Plans

On Premise
per month per data point

Countly Community Edition

Free Forever

On Premise

Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Countly?

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to provide personalized and customized customer experiences, and meet key business and revenue goals.

Countly empowers companies of any size or location to grow their business by helping them securely process billions of data points every day in the cloud and on-premise. As a product analytics platform, Countly has tracked 5.2B+ unique identities on more than 17,000 applications and using over 3,000 servers worldwide.

Countly provides a list of customizable plugins and dozens of integrations, letting teams freely combine them and work with the data they actually need. This not only boosts team productivity, but also eliminates the need for multiple digital tools, to reduce licensing costs. These plugins also allow granular multi-device customer intelligence data collection and analysis, letting the user incorporate customer feedback into the design process, improving customer experience, driving sales conversions, and reducing churn.

And because data-flow security is critical, the Countly Dashboard enables you to not only access settings within your team, but also provides a privacy-protection compliant environment so you can focus on innovation with customer intelligence, without worrying about compliance. Countly helps users to understand the digital customer journey across devices.

Countly Features

  • Supported: Mobile analytics
  • Supported: Push notifications
  • Supported: Web analytics
  • Supported: Crash reporting
  • Supported: Mobile application performance management
  • Supported: NPS® (Net Promoter Score®)
  • Supported: User flows
  • Supported: Advanced segmentation
  • Supported: Funnels
  • Supported: Self-hosted & on-premise
  • Supported: Open source
  • Supported: GDPR, HIPAA and COPPA compliance

Countly Screenshots

Screenshot of Overview - Product analytics platform to understand and enhance customer journeys in web, desktop and mobile applicationsScreenshot of Dashboard - Visualise metrics that matter the most to your businessScreenshot of User Profiles - Explore your product analytics data with individual user detailScreenshot of Crashes - Always be on top of crashes and exceptions in your applications, and resolve them quicklyScreenshot of Funnels - Track step-by-step goal completion rates inside your applicationScreenshot of Performance Monitoring - Keep track of your applications' network requests, perform code level profilingScreenshot of NPS® - Measure your customer experience using Net Promoter® Score (NPS®) surveysScreenshot of Email Reports - Send analytics, push notifications and crash related recurring reports to recipients you define

Countly Video

Countly Enterprise Edition - Feature Overview

Countly Integrations

Countly Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsLinux
Mobile ApplicationApple iOS, Android
Supported CountriesALL
Supported LanguagesEnglish, Chinese, Korean, Japanese, Turkish, German, Spanish, Latvian, Italian, French

Countly Customer Size Distribution

Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)30%
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Reviews and Ratings


Attribute Ratings


(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
For our business, gathering user data and making it useful is quite critical. We tried to get a better solution and figured out that there are so many products that can serve the purpose. We decided to choose Countly as it looks new and much easier compared to other complicated platforms.
  • It helps in understanding the user journey.
  • Customer attributes and persona is also a good feature.
  • Analytics & attribution as well real time user data.
  • No specific thing in mind. All is good except sometimes the customer service lags a little when you have problems setting up the tool.
A very good tool to help understand your users online. Customer attribution is also good. Making reports is also not that bad. I recommend having more widgets and automation tools for an easy process.
Score 7 out of 10
Vetted Review
Verified User
I was looking for deeper analytics for my products and Countly allowed me to do just that. More specifically I used it to understand how my users engage with my content, how they engage with my sales page and where, if anywhere I can improve. And then I track the improvements.
  • Detailed analytics
  • Exploring user behaviour
  • Applying custom events
  • Lacks some customization features
  • Slow at times
  • Expensive
Countly will help you with your customer analytics, and allow you to get a deeper sense of how your customers engage with your content and your products and website overall. But if you’re looking for some customization behind what they can provide, it might not be the most appropriate software for you to use.
Score 8 out of 10
Vetted Review
Verified User
We use it to check the user behavior in our web page, we wanted to know what where the main interactions of the users and know the flows of the page in an easy way. Learning that we could check and improve everything in our page for a more satisfactory experience.
  • Analytics
  • Show customer behavior
  • Create events
  • Web interface
  • Not accesible for some countries
  • Premium is very expensive
Is very useful for small business that are starting, that way they can understand the needs of their customers in a small scale and in a simple way. It also works for big companies to focus their attention in certain products. Is not that useful for reviews or art-related themes.
Nicolas Van Levi Buenviaje | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Countly is product analytics and innovation platform that allows teams to measure product performance, customer journeys, and activity across mobile, online, and desktop applications. Countly ensures privacy by design, allowing you to create and improve your products in order to provide personalized and tailored consumer experiences while still meeting critical business and revenue objectives.
  • Analytics
  • Good Interface
  • Open-Source
  • Auto-Capture
  • A more guided set of instructions
  • A detailed UI
Whether you're planning to include it into a website or a mobile application, this arrangement is simple to implement. The best feature has to be its superb "division," which allows you to delve deeper into your data without using SQL-like queries. On Ubuntu, the free "group version" can act organically aided.
Score 7 out of 10
Vetted Review
Verified User
Countly is nice to see all your data in a consolidated space. It is mostly utilized by our web team to track customers across channels. Great for tracking top of the funnel metrics such as CTR, CVR, and event base tracking. If you're looking for an open-source platform, then this might be the platform for you.
  • Great tool for mobile and web analytics
  • Open source
  • The UI is not the best
  • Documentation- hard to find what you're looking for sometimes
Countly is excellent for those looking for a mobile analytics and marketing platform. It provides a lot of great features.
Fedor Paretsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Countly was used previously at our company to track conversion rates, click-rates, and simple user-event tracking. We later switched to Mixpanel and Segment for these services but chose Countly as our tracking service at the beginning because it was open-source and was possible to self-host. We used some of the mobile SDKs to also track how our end-users were using our mobile applications.
  • Open-source and Self-hosted - Countly can be completely self-hosted, which makes it really easy to offset costs of a competing service like Segment or Mixpanel for early-stage companies.
  • A large number of SDKs and platform support - Countly provides fairly comprehensive support for mobile applications and general tracking. As a result, it's pretty easy to create comprehensive tracking of events for any company.
  • Custom queries, access to data - You have instant access to data and extensive customizability which makes this platform fairly easy to use for any purpose of user and market tracking.
  • Bad UI - The UI is quite outdated and poorly designed, which was one of the principal reasons for us moving away from Countly.
  • Some poor documentation - 3rd-party documentation and tutorials for some of their mobile SDKs are better than Countly's own documentation.
  • Server requirements can be a bit high - For startups with trial credits on cloud computing services, this may not be a problem. Otherwise, Countly can get as expensive as hosted services like Segment and Mixpanel.
Countly is wonderful. It mhas affordable options for startups that are experimenting with event and market-tracking services that can't afford more expensive services but do have the cloud credits to operate Countly. For later-stage companies that have the money, but not the time to set up a service like this, a service like Amplitude, Segment, or Mixpanel may be a better alternative.
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