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Coveo Qubit

Coveo Qubit


What is Coveo Qubit?

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…

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Recent Reviews

TrustRadius Insights

Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and …
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Excellent all rounder

8 out of 10
December 06, 2017
We are using Qubit primarily to create experiences and run our A/b and MVT test programme. As well as this, we utilise other products of …
Continue reading

Qubit enhances us!

10 out of 10
December 06, 2017
It is used by the e-commerce department to improve site UX, A/B split tests and implement new features such as social proofing. It enables …
Continue reading
Read all reviews


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What is Coveo Qubit?

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…

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Product Details

What is Coveo Qubit?

Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.

Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.

Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.

Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.

Coveo Qubit Features

  • Supported: Website Personalization Technology
  • Supported: Visitor Analytics and Insights
  • Supported: Business Intelligence
  • Supported: A/B Testing Platform
  • Supported: Tag Management

Coveo Qubit Screenshots

Screenshot of Screenshot of Screenshot of Qubit Pro segments metrics page, showing the key metrics and activity for an audience segment.Screenshot of Segments overview page in Qubit Pro, showing a list of user-created audience segments.Screenshot of Selecting between the different types of experience in Qubit Pro to create a new personalization.Screenshot of Using a Qubit Pro template to create a Visitor Pulse Survey to gather user information.Screenshot of Using Qubit Pro custom mode to create a homepage banner.Screenshot of The overview metrics page in Qubit Pro.Screenshot of Setting the goals and segments for an experience to be tested in Qubit Pro.

Coveo Qubit Videos

Qubit Spring 2016 Product Launch
Qubit Pro Jan 2018 Introduction Video We believe in the power of data to get you closer to your customers. Our technology will help every visitor to discover and spend more with the brands they love. This is where uplift lives.

Coveo Qubit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUK, USA, France, Germany, Netherlands, Spain, Italy
Supported LanguagesOur service can process all major languages

Frequently Asked Questions

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle. Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are. Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.

Monetate, Optimizely Web Experimentation, and Sitecore Experience Manager are common alternatives for Coveo Qubit.

Reviewers rate Availability highest, with a score of 9.

The most common users of Coveo Qubit are from Enterprises (1,001+ employees).

Coveo Qubit Customer Size Distribution

Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)50%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.

Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.

Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.

Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.

Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.

Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.

Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.

Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.

Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.

Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.

Attribute Ratings


(1-25 of 117)
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Victor Ramirez Benitez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use this application for market monitoring activities, as part of digital commerce activities, it has been of great help to carry out tests and marketing campaigns, which has allowed us to generate personalized and specific content. Coveo Qubit's services have allowed us to overcome limiting situations regarding designing and testing campaigns with a high impact on our organization and for our clients.
  • It has been a pleasant experience with the support team, since we have received almost immediate responses, this has undoubtedly improved greatly, not only in response time, but also in its quality, since they provide clear guidance on particular situations and there is receptivity to possible suggestions regarding some processes.
  • The test format is constantly evolving, being of great help, since it is possible to implement new ideas or apply new resources and the platform adapts to our requirements, quickly, efficiently and proactively.
  • The possibility of personalizing experiences, with segmented and customer-specific elements.
  • It is complex to generate reports that allow you to cross-reference results in customer segments on the site.
  • Provide automated test progress reports and dashboards in an accessible format to share progress with other workgroups or customers.
  • Perhaps more user-friendly templates, to incorporate non-specialist teams into testing activities in this type of programs, which could well contribute to improving the experience and the scope of the objectives worked with the application.
Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.
Gideon Caspi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Qubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.
  • Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
  • Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
  • Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.
  • Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
  • At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
  • Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.
Qubit is well suited to a medium size organisation with enough resources to fire tests frequently and act on findings as they become available. An important detail to remember is that final implementation is often quite different to testing, so the ability to then transfer winning variations to your live projects is crucial!
Adam Rooney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Qubit is used by a wide variety of departments within the company and in many different ways. My first experience with Qubit was when I had been tasked to change one of the tracking tags on our website. Due to the seamlessness that Qubit delivers these tags I didn’t even realise that we had a tag manager and was amazed to find out exactly how powerful and useful Qubit was. These days I use the Qubit services on a daily basis to create and deploy A/B tests to our website to improve customer experience and increase conversion rates.
  • The feedback and help received from Qubit is one of their best aspects. At any point during the creation of tests, if I had any concerns or queries I could contact someone from Qubit and expect a reply within the hour.
  • The ease and speed in which using the tools Qubit provide became second nature. Everything you've come to expect from an IDE packed into a browser window, from intellisense to SASS compiling.
  • The documenation regarding the Deliver and Opentag services is sometimes lacking. If it does exist then it isn't usually enough for a beginner to get started with.
  • The simple mode within Qubit Delivery could do with slightly more to it than it currently provides. Being able to create prebuilt elements that can be used in simple mode would be beneficial. At the moment these premade elements are limited to a few that fit only very niche requirements.
For any website that will handle more than a few tracking tags or more than a few hundred users I would say Qubit is a must have. It simplifies so many different parts of bringing in, tracking, keeping and pleasing customers with no down side.
Score 7 out of 10
Vetted Review
Verified User
Qubit is used to create either A/B tests or personalisation experiences. A/B tests are typically developed by a dedicated person in the Tech team, based on a marketing request. They are not meant to be reusable. Personalisation experiences (e.g. banners, marquees, etc.) are created by a dedicated person in the Tech Team, based on a marketing request. They are then reused and modified by the marketing team to update the copy, images, triggers, etc.
  • A/B tests for front-end related changes.
  • Complex experience personalisation (requiring coding).
  • Complex management of segments.
  • DIY/Marketing-friendly personalisation.
  • Multi-variate test or complex test setup.
  • Programmatic experiences.
Well suited when used by an engineering team to build test or complex personalisation experiences, including with complex segmentation / trigger rules. Not suited to be used as DIY tool by marketers with limited/no technical knowledge. Not suited for server-side testing, including pricing tests. Not suited for complex A/B or MVT tests, due to limited control over test parameters.
Score 8 out of 10
Vetted Review
Verified User
We currently use Qubit as a tool within our digital marketing team. With data-driven insights, we create A/B tests for several of our websites, with the main goal usually being to increase conversion. We also use Qubit to serve website content to our customers in order to help us promote current offers, and products.
  • Account management is fantastic, and you are always kept aware on the progress of tasks.
  • Qubit is not afraid to make suggestions/recommendations to your ideas to further improve them rather than just accept your initial ideas without question.
  • Website event tracking has proved extremely useful for our analysis.
  • I have experienced multiple glitches with the simple mode editor.
  • Tests sometimes take a while to build and QA although they always try to prioritise based on your feedback.
Qubit is well-suited for:
  • Website A/B testing,
  • Event tracking
  • Specific analysis of users' on-site behaviour
  • CRO
Qubit is less appropriate for:
  • An overall analytics platform
Score 8 out of 10
Vetted Review
Verified User
The Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.
  • Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
  • Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
  • Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.
  • Our biggest challenge with Qubit was around integrating with our existing analytics tools. Qubit offers robust solutions designed to work in concert with their testing tools, but working with other solutions can be complex and occasionally frustrating.
  • Qubit was able to offer integration with our commerce platform, but we were never able to align from a technical perspective. This may have been more of a problem with the customization built on top of our platform; still, it did leave us with some limitations.
  • Qubit provides some really cool tools that we never got to take advantage of during our contract. I think we would have benefited a lot from getting better calibration and training on all the customer facing tools at the outset.
Qubit seems to be geared toward clients looking for a total solution, including professional services and creative and development resources. I'd definitely recommend Qubit if you lack internal resources to fuel a lot of testing and personalization initiatives. If you lack flexibility in your commerce platform or your analytics solution, Qubit will still be able to meet your needs, but I don't think you'll get the most possible out of the relationship. If you're particularly nimble or not yet committed to an analytics solution, I think Qubit provides a fully featured, premium product backed by a professional, responsive, competent team.
December 27, 2017

Qubit's not me it's you.

Score 3 out of 10
Vetted Review
Verified User
Qubit is being used in multiple functions. Our company uses both the Opentag tagging function on the website and also the 'Discovery' function for CRO/UX and feedback collection on-site. Qubit usage is entirely held within the Digital Marketing team. It addresses the issue of providing a tag container onto the website and also providing A/B testing needed for CRO. It also serves as a mechanism to collect qualitative feedback online from customers.
  • The system is easy to use and understand, the statistical output has been customised to be understandable for someone with a low knowledge of inferential statistics.
  • Customer support for Qubit is very strong dependent on your contractual situation with them but the staff are happy to provide training and advice, generally at no extra cost.
  • The tagging solution is highly functional and does not appear to cause any faults on the site.
  • The price can be very high considering alternatives.
  • There is little flexibility in terms of designing your own tests. It doesn't do particularly well with multivariate testing.
  • The back-end statistics have to be pulled from the Qubit offices for items such as by browser, OS, device type etc. rather than being made available to the user.
[Well suited] for a site that requires little experimentation aside from occasional A/B testing by non-CRO experts. It would be less suitable for a new website that needed heavy optimisation and required large amounts of data mining from the results and possibly multivariate testing.
Art Bukowski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use qubit on a daily basis both for A/B testing and content delivery. Implementing new functionality in qubit is much faster than asking developers to made some changes (and we actually measure the impact of those changes!). We also use qubit for personalisation and delivering "hand-picked" offers for selected segments and groups of customers.
  • Fast and reliable
  • Support from the qubit engineers
  • Segmentation in showing results of A/B test
  • Simple mode builder
By using qubit we are able to display on the website different offers for customers who use to buy products from different groups.
December 12, 2017

Queue up for Qubit!

Chris Wood | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management

We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
  • Being able to inject content into the exact places you want, and further target segments/devices etc. easily.
  • Now that we've got our UV setup correctly, it's very powerful in its ability to target users, and pinpoint experiences without limitation.
  • Capturing exit survey content and details in one place is very useful.
  • Reporting could be improved, providing more stats such as projected value calculation, clicks, impact from other experiences live etc.
  • Content production should be a hybrid of Basic (full GUI view) and Expert (only code view). We should be able to access the HTML/CSS and write this ourselves, letting the system manage the JS. Also, content production should be responsive - allowing us to build experiences for Mobile and Desktop in one experience.
  • Qubit engineering and QA takes a long time to turn around. We should be looking at days rather than weeks.
  • Setting a go-live and end dates to experiences would be really useful!
Qubit is great for us, an online-only retailer that stocks niche/condition based lines.
Score 10 out of 10
Vetted Review
Verified User
Currently Qubit is being used primarily by our Digital Product Management team. Our Product Manager is managing the tool as well as our relationship with Qubit. The eCommerce Merchandising team provides input as to what types of test we run, but for the most part it is used by my team (Digital Product Management). We're primarily using the tool for A/B tests, experiences, as well as data analysis. The Qubit suite provides in depth analytics that we'd love to dive into even deeper, but with limited head count it's been challenging to dive in as deep as we'd like. We hope to broaden the team in the coming months and devote more time to analyzing our results and rich data that we've been collecting to tailor future tests and experiences.
  • Communication - Qubit is awesome at communicating with their clients. We have weekly calls and communication via email pretty regularly. They provide honest and helpful feedback and have yet to lead us astray.
  • Making Suggestions - Qubit does a great job of suggesting types of tests to run based on our particular customer. They are also very open to hearing our thoughts and opinions as to tests we'd like to run; they provide feedback as well as the best means of execution.
  • Deliverability - Qubit delivers when they say they will, and if anything is ever delayed, they make sure to communicate it.
  • Decipher can be a little overwhelming. Maybe providing more training here would be helpful - then again maybe that's just me since I'm not in there everyday!
Qubit has been a wonderful partner. They've always maintained open communication, hand-held when we needed it and pushed us to try things we may not have on our own. They are very much an extension of our team and we value their relationship. They're great at providing suggestions as to which tests we should try based on our specific customer.
December 06, 2017

Excellent all rounder

Score 8 out of 10
Vetted Review
Verified User
We are using Qubit primarily to create experiences and run our A/b and MVT test programme. As well as this, we utilise other products of theirs such as behavioural recommendations and also take part in beta programmes. We are aware of personalisation capabilities however, this is something we are only using in a limited capacity at the moment but plan to take more advantage of in the future.

By being able to test solutions to different problems that we identify, as wall as try out new ideas, Qubit helps us to minimise risk and ensure that we not only increase our profits but also, and more importantly, deliver the best experience for our customers.
  • The testing platform itself is continually evolving. This means that we are always able to try new ideas as well as quickly and efficiently put others into practice.
  • The beta programme and the additional functionality products are both exciting to see as well as ensuring we can cherry pick the functionality we need. This means that we don't end up paying for functionality we don't need
  • While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.
Qubit are very well suited to developing/implementing testing, data analysis and personalisation. They have extensive knowledge across the business which they obviously draw on when required. Very good service overall, they are focused on helping us achieve our business goals using their technology and do approach us with new opportunities while not being pushy for additional business. Would recommend Qubit for anyone looking for not just a platform to run tests/personalisation but a partner.
December 06, 2017

Qubit enhances us!

Score 10 out of 10
Vetted Review
Verified User
It is used by the e-commerce department to improve site UX, A/B split tests and implement new features such as social proofing. It enables us to test things before we commit to a permanent change in addition to building bespoke customer experiences for key marketing events like Christmas and Valentine's Day.
  • It works well across responsive platforms.
  • It can build bespoke and targeted experiences for customer segments and display relevant content in order to increase conversion.
  • From a customer's perspective, all Qubit experiences are implemented in the style of your website; the customer journey remains seamless.
  • They struggle to juggle our international and UK workload simultaneously. The UK often takes precedence because it is a larger proportion of our traffic.
  • The experiences aren't always user friendly enough. Especially when they contain a lot of Javascript.
  • It can take too long to update experiences - but we are an inpatient brand!
Qubit suits us because we don't have an in-house development team so it enables us to build A/B tests before we spend money making permanent changes with our agency. They push our creative boundaries and support us in offering on brand and out of the box experiences for the likes of Christmas etc.
Niall Totten | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.

Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.
  • Great A/B test ideas based on both quantitative and qualitative evidence.
  • The Qubit consultants and engineers we have worked with have an excellent 'can do' attitude.
  • Excellent communication and clarity on test results.
  • There is room for improvement on the velocity of getting new tests developed and QA'd.
  • I would like to see improvements to the exit survey interface to make it easier to flag, categorise and disseminate feedback to different areas in the business.
  • Depending on the test/experience it can add extra weight to page load times and cause 'flicker'.
Qubit may not be best suited to businesses with little or no budget, culture or capacity for conversion and experience optimisation.
Score 8 out of 10
Vetted Review
Verified User
Qubit is used by few departments: BI, marketing, and product. The whole organization is participating in the process of A/B testing and is feeding into it. We test new features, improve basket and registration flows and test UX improvements. Qubit is also used for quick feature solution for marketing team when they need a pop-up or a countdown.
  • Excellent support from the Qubit team.
  • Qubit is a very data-driven platform that allows sophisticated segmentation.
  • The platform is constantly updated.
  • There is no ability to switch between simple and custom build modes.
  • There is no insight into the full data set without extra plugins.
  • Qubit requieres extra work to match the Tealium data layer to the Qubit one.
Qubit is a good solution for a medium or a large size organisation. Ideally, there should be an internal team of experts that can use the platform effectively and have a deep understanding of the A/B testing and UX. I think Qubit may be too complicated for a small company that doesn't have enough resources and the right people on board.
November 23, 2017

Qubit - User review

Joe Dingley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.
  • Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
  • Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
  • Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.
  • Reporting - Cannot cross-pollinate your results into customer segments on the site.
  • Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
  • Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.
If you don't have development resources Qubit can solve some simple problems for you. Similarly if you do, and they are trained on the platform, the possibilities are endless. It may not be appropriate on parts of your website with smaller traffic, as your results may never reach significance.
Score 8 out of 10
Vetted Review
Verified User
Mainly used by marketing but also across IT, Qubit allows quick and easy A/B testing of potential features to feed into the software development cycle, saving us time wasting development resource on features that customers do not want. We have also used Qubit to get very quick "mini features" out which are required as a result of legislation or poor customer experience and feedback.
  • The A/B testing is good as it is so quick and easy to set up and see results - a custom A/B testing framework can be very complex to set up but this requires little development expertise to get meaningful output with.
  • Script management is really useful - no more development requests to try out a new tracking script.
  • To be fair Qubit have improved the UI greatly over the last year or so but previously it was very easy to make mistakes and publish to the wrong site.
  • It feels slightly bizarre having to type "PUBLISH" into a box every time you want to publish to your live site - a double check is very sensible but this one feels a bit strange - it works though.
A/B testing and script management is what it is used for here, and it does a good job. It's not appropriate as a substitute for doing the actual development work and sometimes this can be forgotten by marketing.
November 13, 2017

Qubit all the way!

Kim Jacob | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.
  • Ease of use
  • Knowledgeable support resources
  • Super low time to market for experiences
  • Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
  • Missing: Email preview links functionality
  • Missing: Enhanced design tool to do basic design related experiences on Qubit itself
Well Suited: Tag management, personalized experiences, segment study, marketing campaigns, seasonal design upgrades, quick corrections on website, industry trends
Not appropriate: Heavy front end changes
Score 8 out of 10
Vetted Review
Verified User
Qubit is being used by the whole company to support various requests but only implemented by the UX department. A/B testing is its primary application but it also supports business requirements for rolling out quick changes that would normally have to go through a much more convoluted internal process of releasing updates.
  • It uses standard coding and styling languages, Javascript and CSS.
  • You can run multiple tests at the same time.
  • It's a web app so it can be accessed from anywhere.
  • It's lacking version control for the markup.
  • More detailed guide for developers with up to date examples would be nice.
  • There are no clear standards of coding up the experiences so quite often you need to try different ones.
Qubit is definitely a right tool for quickly deploying small tests and updates. One person with the right skillset can implement and manage quite easily a significant amount number of experiences in a short time.

I wouldn't recommend it for long term fixes or pieces of functionality that should be implemented on the back end side. Also, the load time can be an issue in some instances.
Score 7 out of 10
Vetted Review
Verified User
We use Qubit to track our website visitors and give us information about where they are coming from, what parts of our site they are using, and what is causing them to convert. We also use it to serve up personalized website experiences designed to increase online conversion rate and help to lower our cost-per-lead and increase the ROAS of our online advertising.
  • Visitor cloud that views the entire journey
  • Connects with our other systems
  • Knows about our users and helps us to personalize web experiences
  • The interface is a bit "industrial"
  • Could be more user-friendly and more "marketer-friendly"
  • Requires code to do most things
Qubit is good for holistic website testing and helps to give a company an overall view of what users are doing on your website. The team at Qubit is happy to help with implementation and other issues that arise when you need to use their service. They can help to drive your testing schedule.
Score 10 out of 10
Vetted Review
Verified User
Qubit is used for A/B testing and conversion rate optimisation on our website.
  • We’ve been using Qubit for over 2 years. They are easily up there with the very best of all our suppliers. I love the fact that the tool allows us the ability to test out new ideas without tying up IT resource or incurring costs from external development agencies.
  • In addition to offering intuitive and user friendly technology, the support team behind the solution is excellent. They are a constant source of new ideas and suggestions and are absolutely committed to helping us achieve our business objectives.
  • Qubit have continually improved their technology since we've been using them. At the moment I can't think of any areas for improvement.
I would highly recommend Qubit to organisations looking for a powerful but intuitive tool for conversion rate optimisation.
Score 9 out of 10
Vetted Review
Verified User
Qubit was implemented in June 2016 following solutions reviews. We migrated from Monetate to Qubit.

It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).
  • Qubit provides an end to end solution for A/B testing and conversion optimisation, and includes more features that enable us to capture customer specific data.
  • Qubit's key strength is the hands-on support from the support team.
  • Another strength is the ease of use for front end developers and the ability to roll out tests or UX "simulations" within minutes.
  • Providing an interface that would enable "non technical" teams to use the software would be great.
  • Automated reports and dashboards to share progress of tests with stakeholders in a readable format would be brilliant.
  • Setting key objectives of the test beforehand and being able to determine on the interface which KPIs matter and should influence progress of the test would be appreciated.
Suited for: A/B Testing, UX improvements, CRO, journey analytics, tag management
Less appropriate: MVT
Score 8 out of 10
Vetted Review
Verified User
[Qubit] solves our A/B testing and optimisation needs and is used by a number of departments.
  • Understanding customer and business contexts
  • Proactive
  • Shared learnings from many other business sectors
  • Nothing springs to mind
  • A/B and hypothesis testing
  • Starting to mature in the personalisation space too
October 17, 2017

Qubit review

Score 8 out of 10
Vetted Review
Verified User
Qubit is used by several departments within the company in different ways. We use it to deploy A/B tests to our website.
  • Feedback and help from the Qubit team
  • Very easy to use
  • Not very flexible on pre-existing elements
  • Documentation
Qubit is very important for websites with a lot of traffic, it simplifies meeting your customer's desires.
September 12, 2017

Qubit Review

Marianna Satanas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Qubit for local messaging, A/B testing and product recommendations on the home and product pages. It is just used in the eCommerce department, it is a huge part of our website and on-going strategy.
  • The team is strategic and gives great advise and direction.
  • The back-end system is easy to use and manage.
  • There should be more templates so that people without HTML skills or knowledge can create tests. I do believe this is being developed.
Qubit has a great team that advises with new tests we can do. They come to our offices and we have a a strategy meeting to see how we can improve the business. They are good at giving examples of success with other vendors and why we should do the same test. I have seen businesses use Qubit as a CMS which it isn't; I feel that they need to encourage their clients to get their development team to implement the test rather than just have it live on in Qubit.
Score 9 out of 10
Vetted Review
Verified User
We currently use Qubit in the optimisation section of the Digital department. It enables us to test out new functionality and/or things we think we solve problems customers are having before going forwards with the costly & timely process of implementing them on the site. We also have recently started using Qubit to segment our customers and serve them personalised content.
  • Customer segmentation
  • A/B & multivariant testing
  • Social Proof
  • Easier to use javascript / HTML / CSS editor
  • Automated personalisation
Qubit is well suited for companies who need to provide a strong business case before implementing any new functionality / changes to their website.
It is also great for making in-day changes and showing different content to different types of customers

I wouldn't recommend it if you wanted to do only testing or only personalisation - it works best and is most cost effective when doing both together
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