Coveo Qubit

Qubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.

The Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.

We use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.

Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.

We currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.

Qubit is used by a wide variety of departments within the company and in many different ways. My first experience with Qubit was when I had been tasked to change one of the tracking tags on our website. Due to the seamlessness that Qubit delivers these tags I didn’t even realise that we had a tag manager and was amazed to find out exactly how powerful and useful Qubit was. These days I use the Qubit services on a daily basis to create and deploy A/B tests to our website to improve customer experience and increase conversion rates.

We use qubit on a daily basis both for A/B testing and content delivery. Implementing new functionality in qubit is much faster than asking developers to made some changes (and we actually measure the impact of those changes!). We also use qubit for personalisation and delivering "hand-picked" offers for selected segments and groups of customers.

1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management

We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.

Qubit is used to enhance our websites across all of the business for CeX (but not for subsidiary Designer Exchange for contractual and cost reasons). It has been deployed on websites for all 12 CeX territory websites. The use of it is driven by members of IT (including myself) and Marketing. It allows us to try new ideas quickly without interrupting internal resources, therefore can respond quicker to certain things, we can a/b test those ideas, and use the data to determine if they are of benefit or not, putting an end to many conflicting opinions because multiple ideas can be tested. We can also personalise those tests and experiences using the data we pass to Qubit, which we are not currently able to do. That all applies to the Qubit Personalisation product along with Universal Variable. However we also use product recommendations which piggybacks of the previous mentioned products to produce something we would not be able to create in house at the same speed and quality. WIth the data we send Qubit, we and they can develop many more uses which alone we would struggle to build, such as personal and targeted email marketing and many other website enhancements.

Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.

Qubit is used for A/B testing and conversion rate optimisation on our website.

We use Qubit for local messaging, A/B testing and product recommendations on the home and product pages. It is just used in the eCommerce department, it is a huge part of our website and on-going strategy.

Qubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:

• User Experience Testing
• Customer Journey Reporting
• Dynamic Customer Segmentation
• A/B Testing
• Mobile Experience Testing
• Data Integration

Limited IT resources mean that we do not have time to make all of the necessary integrations or tests we would like to see. Qubit helps us move with more speed to market advantages.

Used for A/B testing as we have limited development resource and lead times. It's being used by the UK eCOMMERCE department only. It addresses the need to understand how to optimise the site to improve conversion, UX and CX. It also supports us with the ability to make faster changes to the site which is one of our largest restrictions.

We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.

We use it for the A/B testing and quick releases of temporary website functionality to speed up time to market.

Qubit is currently being used by the marketing team as a way to create tests to drive conversion rate improvements. This is predominantly within the basket funnel and across top landing pages. We also use the test build platform as a way to implement quick changes to our sites that would otherwise require CMS changes, or dev work. We've used this functionality to help during product launches (promotional banners). We're collecting huge quantities of data, which we will eventually use to help drive our personalisation agenda - through creating a new customer experience (CX) for different types of customers, based on their previous website and transactional behaviour.

We used Qubit across the digital team. Visitor Opinion was used to identify some key points of growth and the reports were dedicated to the CEO. The Qubit team helped us understand how the Qubit platform could insure our company had a successful growth strategy. The Qubit team's support was imperative to understanding how we could build a growth hacking strategy and what to do to drive it through Qubit's marketing cloud.

We have utilized Qubit mostly for design challenges on our website. Qubit has allowed us to A/B test more efficiently as well as merchandise more creatively to our customers where our platform couldn't.

Qubit gives us another effective tool to map customer journeys and get insight from how they are moving across and through our website. Qubit also helps us measure the effectiveness in our initiatives, in particular allowing us to probe deeper into how our activities are helping customers with their needs.

Qubit has been particularly useful in setting up short term initiaves and changes in an agile way, quickly getting the initiative live and capturing the data we need for analysis. This has been valuable to me from a campaign perspective, as we are able to get quality outcomes with less investment and development time. It is being used across a few departments currently and will likely be used by more departments in the future.

We use Qubit to implement strategic A/B testing (also known as CRO: Conversion Rate Optimization) for various mid-to-large tier clients on various e-commerce platforms. We seek to improve overall site user experience, conversions (e.g., revenue per visitor, average order value, and other key performance indicators) and conversion rate, enhance/extend functionality, improve design and aesthetics, and in general make the site more efficient and easier to use for customers.

We use qubit broadly across the business, but in the team that I am part of (Content) we use it use it for updates that would otherwise require an app release - such as hiding promotions that are only available for a short time. We also use it for content that we would like to be shown across all pages like service messages and banner promotions.

Qubit is central to our plans to both develop the website through iteration and personalise our customers' experience. It is used by marketing and IT, but for ideas that could come from any area of the business. We also use qubit for messaging when targeted customers leave certain pages. Similar to what Yieldify do, but within the system.

We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.

We have been using QuBit in two primary ways;
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.

The Online Marketing and Merchandising department has used Qubit for AB/MVT Testing, Analytics, Self Segmentation and Customer Feedback. In the future we will also be using Qubit technology for Personalisation, Re-targeting, Abandonment, Product Recommendations and much more.

Qubit upgrades their technology and product offerings often. Which always opens up new avenues for increasing conversion rate and engagement.

The aim is to increase the conversion rate of key sales funnels via a process of testing, provide a level of analytics just not possible using other software and learn to understand our customers better - what they want and how they behave.