Name: Cowe
Author: Cowe Group

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Continuous Integration

PHP Frameworks

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Payment Facilitation

Visitor Management

Whistleblowing

Enterprise

Accounting

CTRM

Financial Planning and Analysis (FP&A)

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Server

Cloud Storage

Container Security

Data Center Cooling

Data Preparation

Database-as-a-Service (DBaaS)

DevOps

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Managed Security Service

Mobile Data Security

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Scale-Out Storage

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Unified Communications Monitoring

Value-Added Resellers (VARs)

Virtualization Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Ecommerce Personalization

Email Marketing

Marketing Automation

Mobile Marketing

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Incentive Compensation Management

Sales Performance Management

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Virtualization Security

Security

Apparel

Aviation

Fleet Management

Hospital Management

Mental Health

Online Ordering

eDiscovery

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

ReportsNow

Priority Matrix

Appfluence

eMeetingsOnline

FastPIPE

FastEST, Inc.

Crowdtap

AspenOne Supply Chain Management

Aspen Technology

Azurepath

Azurepath, LLC.

Document Locator

ColumbiaSoft

Screenful

Screenful Oy

Frosmo

Frosmo Ltd

Cowe is a marketing platform developed by Cowe Group Limited that aims to enhance businesses' marketing efforts and monetize their content through personalized messaging on various platforms. According to the vendor, Cowe is suitable for businesses of all sizes, including small startups and large enterprises. The platform is commonly used by marketing professionals, e-commerce businesses, digital agencies, retail companies, and the hospitality industry. Cowe offers a range of features designed to improve customer engagement, drive sales, and deliver exceptional customer experiences.

## Key Features

**Conversational SMS**: According to the vendor, Cowe provides targeted SMS marketing and 2-way messaging to enhance customer experience and improve customer engagement. The platform claims to offer superior open rates for SMS messages and real-time tracking capabilities.

**E-Mail Marketing**: Cowe offers businesses a powerful and user-friendly email designer to reach customers and prospects. The vendor states that the platform enables automation and personalized email campaigns, aiming to increase brand value and sales. Cowe provides businesses with the necessary tools to create successful email campaigns aligned with their goals.

**Intelligent Messaging**: Cowe's intelligent messaging feature is designed to skyrocket conversion rates by delivering personalized messages on websites and applications. According to the vendor, Cowe allows businesses to capture user engagement in real-time and customize notifications to drive positive results. The platform also offers interactive elements to engage customers, such as videos, social shares, and live counters.

**WhatsApp Messaging**: Cowe enables businesses to increase sales and engagement on the popular WhatsApp platform. According to the vendor, Cowe allows businesses to personalize WhatsApp messaging, transforming conversations into opportunities. The platform claims to leverage the power of WhatsApp, which is considered one of the most connected platforms globally.

**Improving Customer Service**: Cowe aims to help businesses improve customer experiences across various touchpoints. According to the vendor, Cowe can enhance customer service in industries such as passenger services. The platform aims to deliver a seamless and reliable customer service experience, ultimately improving overall customer experiences.

**Influence Customer Purchases**: Cowe offers features to influence customer purchases. According to the vendor, businesses can increase sales by showcasing the popularity of products or services. Cowe allows businesses to create purchase urgency through social proof and testimonials, leveraging effective marketing strategies.

**Get Actionable Feedback to Improve and Sell**: According to the vendor, Cowe enables businesses to quickly gather actionable feedback to improve their operations. The platform aims to help businesses identify areas for improvement and turn feedback into increased revenue. Cowe also emphasizes the use of feedback to enhance customer experiences and drive sales.

**Capture More Leads Without Spending More**: Cowe provides businesses with features to capture leads without incurring additional costs. According to the vendor, businesses can attract top talent and showcase their offerings to capture leads effectively. Cowe offers engaging call-to-actions to engage users and increase lead generation.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Free

Basic

Advanced

Twilio SendGrid

Cowe

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Cowe Group

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Email Marketing Software

Cowe

Overview

What is Cowe?