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### Market Trends
User sentiment about Crayon Intel Pro's market trends capabilities is generally positive, with users appreciating the platform's ability to provide valuable insights into industry trends and competitive developments. Many users find the market trends analysis to be comprehensive and insightful, allowing them to stay informed about the latest market shifts and competitor strategies. The platform's feature that enables users to track multiple competitors and stay up to date with current trends is particularly praised for its efficiency and effectiveness in helping users make informed business decisions based on market trends.

### Competitive Analysis
Users generally appreciate Crayon Intel Pro's competitive intelligence capabilities, finding them to be robust and insightful. The platform's ability to provide real-time updates on competitors and offer detailed insights into market trends is highly valued by users. While some users express minor concerns about the platform's cost structure and keyword search functionality, overall, Crayon Intel Pro is seen as a valuable tool for tracking and analyzing competitors effectively. The centralized location for competitive intel and the ease of sharing insights across teams are highlighted as key strengths of the platform.

### Industry Insights
User sentiment regarding Crayon Intel Pro's industry insights capabilities is generally positive, with users appreciating the tool's ability to provide valuable and up-to-date insights on competitors. The platform's ease of use in tracking competitor activities and sharing insights across teams has been highlighted as a key benefit. Additionally, users have praised Crayon Intel Pro for streamlining the process of gathering and disseminating competitive intelligence, ultimately helping organizations stay informed and competitive in their respective industries.

### Sales Enablement
Users generally appreciate Crayon Intel Pro's sales enablement capabilities, highlighting its effectiveness in providing real-time competitive insights to empower the sales team. The platform's user-friendly interface and integration with tools like Salesforce have been commended for streamlining the process of accessing and sharing competitor information. While some users mention the need for improvements, overall, Crayon Intel Pro seems to be a valuable asset in enhancing sales enablement strategies and helping sales teams stay ahead in competitive landscapes.

### Sales and Marketing Alignment
User sentiment is largely positive regarding Crayon Intel Pro's ability to track competitors' messaging, positioning, and branding changes. Customers appreciate the platform's ease of use in gaining insights quickly and its ability to provide timely updates on competitors' market positioning. The tool's streamlined approach to delivering competitive intelligence allows sales and marketing teams to align their strategies effectively and respond promptly to market shifts. Additionally, users value the platform's support in refining insight filters and setting up battle cards and dashboards for enhanced sales enablement and consistent messaging.

### Strategic Positioning
Users generally appreciate Crayon Intel Pro's win/loss analysis capabilities, which play a significant role in enhancing their strategic positioning efforts. The platform's ability to provide real-time insights on competitive landscapes and track win rates against competitors is highly valued by users. While some users have expressed minor concerns about the need for additional functionality and features to further enhance their strategic positioning strategies, overall, Crayon Intel Pro is recognized for its contribution to helping businesses stay ahead of the competition and make informed decisions to drive success.

### Intelligence Gathering
User feedback on Crayon Intel Pro's intelligence gathering capabilities is generally positive, with many users praising the tool for its efficiency in collecting and aggregating competitive intelligence. The platform's ability to streamline the process of gathering valuable insights on competitors has been well-received, with users noting the time-saving benefits and the ease of accessing relevant information. Additionally, the integration with CRM platforms and other tools has further enhanced the overall experience of utilizing Crayon Intel Pro for intelligence gathering purposes. While some users have suggested minor improvements in terms of user interface and automation features, the consensus remains that Crayon Intel Pro effectively supports organizations in staying informed and competitive through its intelligence gathering functionalities.

### Market Intelligence
User feedback on Crayon Intel Pro's market intelligence capabilities is generally positive, with many users highlighting the platform's ability to deliver timely and relevant competitive insights. The curated content and daily updates are praised for keeping teams informed about competitor activities and industry trends. While some users mention occasional challenges in finding specific information quickly, overall, Crayon Intel Pro is recognized for its user-friendly interface and efficient delivery of market intelligence.

### Information Management
Users generally appreciate Crayon Intel Pro's centralized content management capabilities. The platform's ability to gather, curate, and categorize vast amounts of information from various sources has been well-received. Users find the insights provided by Crayon to be valuable in surfacing key information efficiently, saving time on manual searches. While there have been some improvements in the user interface to enhance data entry, there are still some limitations in making the information more engaging for users, particularly when viewing content through integrated platforms like Salesforce.

### Product Marketing Strategies
Users consistently highlight Crayon Intel Pro's product marketing strategies as a valuable asset for staying informed about competitors and making informed decisions. The platform's ability to provide real-time insights, track competitor activities, and streamline communication across product, marketing, and sales teams is widely appreciated. While some users express a desire for more comprehensive features catering to various aspects of competitive intelligence, the overall sentiment leans towards the positive impact of Crayon Intel Pro's product marketing strategies on enhancing competitive positioning and strategic decision-making.

### Customer Success Tools
Users consistently highlight the invaluable support provided by Crayon Intel Pro's customer success team, emphasizing their responsiveness, hands-on approach, and dedication to enhancing the user experience. The platform's customer success tools are lauded for streamlining communication, offering tailored insights, and facilitating efficient collaboration across teams. Customers appreciate the platform's user-friendly interface, robust functionality, and the ability to customize keyword queries to suit their specific needs. While some users initially found the volume of data generated by the tool to be slightly daunting, the proactive assistance from the customer success team helped them fine-tune their settings for a more focused and relevant experience.

### Integration and Automation
Users consistently highlight Crayon Intel Pro's integration with key platforms like Salesforce and Slack as a standout feature, enabling streamlined access to competitive intelligence. The automation functionalities, such as automated emails and daily reports, are lauded for their efficiency in delivering timely updates and insights. While some users express a desire for more automated workflows and easier export options, overall, the integration and automation capabilities of Crayon Intel Pro are viewed positively for enhancing competitive intelligence processes.

### Real-Time Monitoring
Users consistently praise Crayon Intel Pro for its real-time monitoring capabilities, highlighting its ability to provide timely updates on competitors' digital activities. The platform's feature to deliver instant notifications and insights in a centralized manner has been well-received by users. They appreciate the efficiency and convenience of staying informed about competitor movements in real-time, enabling them to make proactive decisions and stay ahead of the curve.

### Team Collaboration
Users consistently praise the team collaboration features of Crayon Intel Pro, highlighting its ability to streamline communication and information sharing across different departments within their organizations. The integration with Slack has been particularly lauded for facilitating real-time updates and ensuring that relevant insights are promptly delivered to the right teams. Additionally, users appreciate the centralized nature of Crayon's platform, which allows for easy access to competitive intelligence and promotes cross-team alignment. The platform's user-friendly interface and customizable features have also been commended for enhancing collaboration efforts and enabling teams to stay informed about competitors in a more efficient manner.

Clean and organized user interface: Reviewers have expressed their appreciation for Crayon's clean, organized, and easy-to-navigate user interface. Many users find that this design allows them to efficiently use the platform without feeling overwhelmed or confused. 

Highly valued search functions: The search functions in Crayon are highly valued by reviewers as they make it easy to filter and quickly access the desired intel. Users appreciate the ability to easily find specific information within the platform, saving them time and effort.

Ability to customize and share links: Reviewers appreciate the ability to customize and share links with sellers using Crayon. This feature makes it convenient for users to keep material current and easily share relevant information with others involved in the sales process.

Limited search functionality: Some users have mentioned that the search functionality in Crayon is not as user-friendly as they would hope. They feel that certain features lack customization options, making it difficult to refine their searches effectively.

Difficulties in locating specific content: Users have reported difficulties in finding specific battlecards or pieces of information within the platform. This indicates a potential challenge in locating desired content and suggests a need for better organization and search capabilities.

Clunky and unintuitive user interface: Several users have expressed frustration with the clunky, unintuitive user interface of Crayon. They find it challenging to navigate and suggest that improvements should be made to make it easier to find necessary information quickly. Enhancing the UI design and improving usability could address these concerns.

Crayon is a versatile tool that allows users to centralize and automate the collection of competitive intelligence from various digital channels and the field. Customers find it invaluable for creating up-to-date battle cards and assets, making them readily available to stakeholders. By automating workflows, users can easily collect data, update battlecard components, and share intelligence with their teams on platforms like Slack, Salesforce, and email. Crayon provides valuable industry insights and reduces the need for extensive googling, enabling users to find essential competitive information more efficiently. With Crayon, sales teams have quick access to the intelligence they need to dismiss industry alternatives on demand, helping them win more deals and drive revenue.

Users appreciate how Crayon helps them understand market alternative landscapes by providing a comprehensive view of how companies sell against their solution, including pricing information. Being able to quickly learn the standard messaging around market alternatives within their own organization makes it easier for users to dismiss competitors during conversations. Crayon allows for competitive research across a large group of competitors spanning multiple products and industries. It simplifies the process of keeping up with competitors by gathering all relevant updates and information in one place, saving time and effort for marketing and sales teams. Furthermore, Crayon aids in better understanding the user's value proposition compared to competitors by providing quick access to side-by-side feature comparisons and messaging knowledge.

Users have found that Crayon's centralized repository for competitive intelligence makes it easy to prepare for calls and have a high-level understanding of competitors. The platform consolidates all competitive intel into one clean area, saving time and effort in finding information scattered across different tools and platforms. Additionally, Crayon allows for easy access to competitors and helps users understand how their company compares to them. The software keeps teams up-to-date with the competition landscape and provides the right information to handle different situations without bashing competitors. Users also appreciate being able to quickly find information on tools they may not be experts on during customer or prospect calls. Crayon helps set users up for success by allowing them to prep for calls against the competition and aids in easy differentiation and understanding of key differentiating factors.

Crayon plays a crucial role in gathering valuable and timely intelligence on competitors, saving time and effort for marketing and sales organizations. The software simplifies the process of keeping up with competitors, gathering all relevant updates and information in one place while providing a user-friendly platform. Crayon's integration with Salesforce helps with win/loss tracking and enables

Crayon headquartered in Boston offers the Crayon Intel Pro marketing intelligence suite, including competitive intel and analysis, market and product trends, and search tools (e.g. filters and views) for making data intelligible.

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Crayon is the competitive intelligence backbone that enables mid-market and enterprise businesses to see and seize opportunities and create sustainable advantages in their markets. Hundreds of organizations like HubSpot, ClickUp, Airtable, Mastercard, and more use Crayon to capture competitive insights that can be easily accessed and acted on to drive measurable and meaningful impact.

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Welcome to Crayon!

Welcome to Crayon, your one-stop shop for all things competitive intelligence!

Learn more about Crayon:
Website: https://www.crayon.co/
LinkedIn: https://www.linkedin.com/company/cray...
Facebook: https://www.facebook.com/CrayonDotCo
Twitter: https://twitter.com/Crayon
Instagram: https://www.instagram.com/crayondotco

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Core features related to search engine optimization

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

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Competitive Intelligence Tools

Crayon Intel is a crucial part of our Competitive Intelligence program. It helps us monitor news about our top competitors, build and update battle cards, and see what deals are competitive and who we're winning or losing to. We have several different teams that consume the content we compile in Crayon, but only have 2-3 power users who create and then push the content to the other teams.

Win/Loss Analysis
Competitive Listening
Battlecard Creation

Filtering for Crayon Impact
Dislike option for when mentions of non-competitors get tagged
Better editor for the share option on boards

Battlecards
Win/Loss Analysis and Dashboard
Competitive Listening
Analyst helping monitor and identifying competitor changes

Has helped us close more deals when going up against competitors
Identify where we're weak on messaging and rebuttals for certain competitors

Bitly, Mailchimp, Screaming Frog SEO Spider, Ahrefs, Semrush, Typeform, Formstack Forms, Wistia, Hotjar

We use Crayon as the central platform for gathering, collating, and analyzing competitive intelligence, as well as sharing finished analysis with our stakeholders, including product management, marketing, and sales.

Crayon makes gathering intelligence incredibly easy - information is automatically gathered, persistent searches in Crayon push gathered information to you, and it is a snap to use that intelligence to dynamically update battlecards and keep internal stakeholders informed.
I love Crayon's Sparks AI feature, which improves upon persistent searches to create automatically updating results to natural language queries; one constant question I get from internal stakeholders is about status updates for one of our competitors, and Sparks allows me to offload manual research and spreadsheet updates. Moreover, I've used this example query to create an automatically-updated battlecard tile, so my information is always fresh without having to lift a finger.
Stale battlecards are a thing of the past. Beyond Crayon's automatically updating live tiles, or its AI integrations with Sparks, I really appreciate the ease of updating battlecards at the margins in Crayon on a regular basis. Sometimes a full refresh of battlecard is needed; more often, a small competitive update requires a small change, which is a breeze to do in Crayon. Also, by syncing tiles across multiple competitors, one small update can keep multiple battlecards up-to-date with no extra effort.

Crayon has been innovative in incorporating AI into the tool, both to enhance productivity and to enhance the outcomes of analysis. The fantastic thing is these features started rudimentary, have gotten better, and are set to get better still - I could recommend this to Crayon as an area for improvement (I suppose), but they're already working to take advantage of the latest AI features to make the user experience and our outputs even better.

Crayon has centralized what was previously a dispersed collection of competitive intelligence analysis, streamlined sharing of competitive insights, and allowed the CI Team unprecedented visibility into our impact on the business. This helps our business by: making sharing of analysis more efficient and creating a self-serve mechanism among our stakeholders, reducing the number of bespoke requests we receive; fostering competitive discussions among the wider workforce, which pulls in multiple perspective to ultimately shape and improve the quality of finished analysis; clarifying the impact of the CI Team's role on the business, which makes discussions around ROI with leadership much easier now that they're backed by hard numbers rather than a reliance on anecdotal evidence.

Crayon Intel Pro

Overview

What is Crayon Intel Pro?