Crayon Intel Pro

Crayon is a versatile tool that allows users to centralize and automate the collection of competitive intelligence from various digital channels and the field. Customers find it invaluable for creating up-to-date battle cards and assets, making them readily available to stakeholders. By automating workflows, users can easily collect data, update battlecard components, and share intelligence with their teams on platforms like Slack, Salesforce, and email. Crayon provides valuable industry insights and reduces the need for extensive googling, enabling users to find essential competitive information more efficiently. With Crayon, sales teams have quick access to the intelligence they need to dismiss industry alternatives on demand, helping them win more deals and drive revenue.

Users appreciate how Crayon helps them understand market alternative landscapes by providing a comprehensive view of how companies sell against their solution, including pricing information. Being able to quickly learn the standard messaging around market alternatives within their own organization makes it easier for users to dismiss competitors during conversations. Crayon allows for competitive research across a large group of competitors spanning multiple products and industries. It simplifies the process of keeping up with competitors by gathering all relevant updates and information in one place, saving time and effort for marketing and sales teams. Furthermore, Crayon aids in better understanding the user's value proposition compared to competitors by providing quick access to side-by-side feature comparisons and messaging knowledge.

Users have found that Crayon's centralized repository for competitive intelligence makes it easy to prepare for calls and have a high-level understanding of competitors. The platform consolidates all competitive intel into one clean area, saving time and effort in finding information scattered across different tools and platforms. Additionally, Crayon allows for easy access to competitors and helps users understand how their company compares to them. The software keeps teams up-to-date with the competition landscape and provides the right information to handle different situations without bashing competitors. Users also appreciate being able to quickly find information on tools they may not be experts on during customer or prospect calls. Crayon helps set users up for success by allowing them to prep for calls against the competition and aids in easy differentiation and understanding of key differentiating factors.

Crayon plays a crucial role in gathering valuable and timely intelligence on competitors, saving time and effort for marketing and sales organizations. The software simplifies the process of keeping up with competitors, gathering all relevant updates and information in one place while providing a user-friendly platform. Crayon's integration with Salesforce helps with win/loss tracking and enables