Crazy Egg

We have a lot of clients. Some are appropriate for it, some not. It's 100% likely that we'll have some who can use it at any given point in time.

Crazy Egg hits all of our needs: affordable, easy to use and implement, and consistently provides us with actionable data. We have no impetus to switch - though their recent desire to charge more for mobile and tablet tracking is less than ideal.

It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it.

As I keep analyzing websites, there's no better go-to tool than Crazy Egg.