Crazy Egg is used exclusively by the marketing department! Myself, the paid media specialist, design team, and front-end developer all use the software frequently. Crazy Egg answers the question that all digital marketers ask.... how is my website being used by a real person? The heatmapping alone has led to radical changes to our website that has brought in large conversion rate changes on downloads, demos, and blog subscribers. It also provides a data-driven way to quantify the effects of a design change to the website or provides data to prove that a certain update should be made on the website. Crazy Egg is used often and provides the information we need to make high-level decisions on our website, landing pages, and more!