Crazy Egg

Crazy Egg has been a legacy tool that we've used, but I don't think we've used it to its fullest capabilities. With that said, we've used it to view heat maps of traffic (and we share those images in reports) and we've more recently used the session recording tool to observe users interact with our website in real-time.

We wanted to see how our website was being used. Crazy Egg has a lot of features to discover how users are interacting with the elements on the webpage. The heatmap shows where the users are clicking the most. The Rage Click shows elements that are inactive but looks like elements that should be clickable. There is a survey option that is simple and easy to set up for direct feedback from the users. A/B testing is available to see which version is a better solution. Crazy Egg does a good job of revealing user interaction and is especially useful when you want to upgrade your website for a better user experience.

Crazy Egg is currently used by my organization to understand visitor interactivity with newly released landing pages. We combined this data with our analytics data to start telling a more wholesome story with data. We often time triangulate Crazy Egg, Google Analytics, and survey data to understand areas of improvement and guidance for A/B testing.

Crazy Egg helps us to visualize the areas of our website where users click the most. It helps us to know what users are interested in most on our website. Crazy Egg helps us to know where our users come from. It also gives us an idea of what section of our website is being interacted with most by our users. This is crucial business intelligence required to improve the effectiveness of our website.

We attend from Crazy Egg to help us focus optimization on high valuable pages/zones in pages. We often develop hundreds of web components and functionality that customers don't like or ignore. Crazy Egg was there to get a real ROI by discarding useless zones and positioning important features where users clicking