Overview
What is Crealytics?
Crealytics offers what they describe as a holistic approach to search, shopping and paid search campaigns, exclusive to the retail sector.
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What is Crealytics?
Crealytics offers what they describe as a holistic approach to search, shopping and paid search campaigns, exclusive to the retail sector.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is Crealytics?
Crealytics Retail Media Middleware plugs in between a retailer's website and sponsored ads vendor. The invisible technology layer aims to drive revenue for retailers and existing vendors by:
- Improving relevancy using the retailer’s own ranking algorithm and personalization so that consumers find what they are looking for quickly, to grow click rates.
- Opening up ad inventory to increase monetization opportunities across the website.
- Increasing competition by allowing multiple demand partners to fulfill inventory, providing retailers the opportunity to build a private marketplace.
As a simple backend API, Crealytics Retail Media Middleware integrates directly into a retailer's ad server, introducing zero third-party cookies. It is presented as compliant with GDPR and international privacy laws, and the vendor states all personally identifiable data is 100% hashed.
Integration takes approximately four weeks, including testing and Q&A. No changes to web design are needed.
Crealytics Features
- Supported: Increases inventory without changing user experience (UX)
- Supported: Uses retailer's own personalization to make ads more relevant
- Supported: Optimizes every page and listing to maximize revenues
Crealytics Videos
Crealytics Competitors
Crealytics Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | North America, EMEA, APAC |
Crealytics Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 15% |
| Enterprises (more than 500 employees) | 85% |
