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Creatio

Score9 out of 10

77 Reviews and Ratings

What is Creatio?

Creatio offers an agentic CRM and workflow platform. Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The platform also includes industry workflows across 19 verticals and a range of marketplace add-ons.

Creatio products can be purchased separately or as a unified CRM solution to automate customer-facing and industry workflows with no-code.

Creatio enables business users without technical skills to build and deploy applications and AI agents with natural language and visual no-code designers. Creatio’s no-code approach delivers unprecedented time-to-value even for highly complex workflows. Creatio delivers the fastest time-to-value, reduced TCO, and immediate business impact through its agentic no-code platform, combining best-in-class CRM applications with ready-to-use AI agents. 


Creatio boasts thousands of customers launching millions of CRM, as well as operational and industry workflows within the platform every day in 100 countries. Creatio is headquartered in Boston, MA. They have 700 employees in six offices and a local presence in 14 countries.

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Top Performing Features

  • Platform User Management

    Tools enabling admins to control user access and on-board and off-board users

    Category average: 8.9

  • Reusability

    An internal repository where assets, modules, and even entire applications can be reused

    Category average: 9

  • Platform Security

    Security guardrails in place to help prevent malware, data breaches etc.

    Category average: 8.2

Areas for Improvement

  • Platform Scalability

    Apps developed by low-code platform must be scalable and capable of supporting large numbers of users

    Category average: 8.1

Creatio - Navigating Customer Experience

Use Cases and Deployment Scope

We are technology partners of Creatio and we create customised solutions for our client using the functionalities provided by Creatio and by creating the manual functionalities using the provided building blocks from Creatio. We cater business problems from different sectors such as Finance, Banking and F&B . The scope can be tailored according to the requirements.

Pros

  • Sales
  • Marketing
  • Customer Management
  • Business Process Modelling
  • Finance

Cons

  • Performance and Scalability when no. of users are more
  • Version Control for Cloud Deployments
  • Better Pricing for smaller enterprises
  • Mobile App

Return on Investment

  • Increased efficiency - saves 40-50% more time
  • 50% reduction in development time
  • Revenue Growth: 15-20% Increase in Sales Conversion

Usability

Other Software Used

HubSpot CRM, Oracle Service, Salesforce CRM Analytics

Creatio: Empowering Citizen Developers with No-Code Solutions

Use Cases and Deployment Scope

Creatio and their partners provided an excellent solution to

our need for a customizable, low-code, application building platform. We have transitioned several old legacy

applications built in Access with VBA to their platform and are very satisfied

with the results. We needed a system for case management that track cases with a lot of detailed information while being user friendly and flexible to changes and new workflows. As a non-profit company, we needed to avoid expensive development by programmers, and have embraced the concept of citizen developers using no-code functionality provided by Creatio.

Pros

  • I think the best part about Creatio is the empowerment of what they call "citizen developers" to build and maintain the system without using programming languages.
  • Creatio is actively developing new features to make the system more powerful, but also easier to use.
  • The access rights and roles built into Creatio allow for multiple departments to use Creatio in very different ways without overlapping. The makes each department feel like they system built just for their processes and procedures.

Cons

  • When we started using Creatio in 2022 the new user interface had just been released and did not include all the features we needed; however, we used a more classic user interface and were still satisfied with the results.
  • The ability to capture a digital signature directly within the application was missing in the base system; however, Creatio connected us with a partner that provided a solution for this specific situation.

Return on Investment

  • The platform of applications we developed with Creatio allowed us to transform our business from paper case files to digital case files.
  • The management of the system without the need for expensive programmers/developers reduced the overall cost of operations.

Usability

Alternatives Considered

Salesforce CMS, ClientTrack by Eccovia, CaseWorthy and Penelope

Achieving More with Less: Small Teams Thrive with Creatio

Use Cases and Deployment Scope

In our organization Creatio serves as a versatile information hub, it allows us to centralize and facilitate communication across various departments and business processes. This centralization allows us to create a better "top-down-view" for our management teams in addition to standardizing processes across our company. The flexibility of the platform itself allows us to be very agile when it comes to addressing the ever changing needs of each of these departments in a modern, technology first, business environment. It has been integrated into regular operational activities from the ground up - from technician to invoicing, sales to offboarding: we use it to manage the entire client lifecycle and many of the processes that occur throughout.

Pros

  • Rapidly implement new products or processes
  • Organizing complex processes from start to finish
  • Bring information together into one place to facilitate data driven business insights

Cons

  • More rapid availability of updated documentation as they move forward into the Quantum release and beyond
  • Better out of the box support for SAS and Service Companies in general
  • Would like to see some no-code options for fine tuning CSS on Freedom UI pages

Return on Investment

  • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
  • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods

Alternatives Considered

Salesforce Lightning Platform

Creatio

Use Cases and Deployment Scope

Creatio is a no-code platform. It allows workflow automation, process management and CRM (customer relationship management). Customization based on an organization requirement is easily implemented. With Creatio you can automate business tasks, implement rules, and develop third party integrations. We have our legacy source systems that integrate with Creatio during a batch process. This process allows for excellent external customer engagement and traceability. Creatio supports ongoing collaboration among staff assignments or handoffs regarding Customer requests and completions. This documented handoff/traceability allows a company to continue to excel in customer service.

Further, the tool has a dashboard module for management reporting. There are many variables on the reporting capability provided as part of the native package, but you can easily customize the dashboard to your organization’s unique requirements.

The Creatio native package is adaptable, the product allows any customer to implement customization. Example, the template generation. The product package has templates that can be used or can be configured to meet customization requirements.

Another notable feature is the support for function and role. Organizations can create specific roles based on the function and responsibilities of the employee.

Pros

  • Automation of Workflow
  • Document Repository and Retrieval
  • Adaptable with third party integrations
  • Specific roles based on the function and responsibilities of the employee.

Cons

  • Ability to create Read only Roles configured by User id

Return on Investment

  • Positively improved Customer Service
  • Adaptability

Alternatives Considered

AWDoc and XpressionManager

A Great Mix of Innovative and Intuitive

Use Cases and Deployment Scope

Creatio is used primarily as an order management platform. Creatio has helped our organization centralize order management to a primarily platform that can be easily managed and allows us to generate accurate KPI's that can easily be reported on.

Pros

  • Customer Service
  • Ease of Use
  • Easy Implementation

Cons

  • Package Delivery
  • Historical Reporting

Return on Investment

  • Time