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Creatio

Creatio

Overview

What is Creatio?

Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom. The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals…

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Recent Reviews

Creatio

10 out of 10
January 22, 2024
Incentivized
Creatio is a no-code platform. It allows workflow automation, process management and CRM (customer relationship management). Customization …
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TrustRadius Insights

Creatio is widely utilized across organizations for a variety of purposes. Sales teams rely on the Sales Enterprise, Customer Center, and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Drag-and-drop Interfaces (34)
    9.4
    94%
  • Platform Scalability (34)
    9.0
    90%
  • Platform Security (33)
    8.6
    86%
  • Platform User Management (35)
    8.6
    86%

Reviewer Pros & Cons

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Pricing

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Growth

$25

Cloud
per month per user

Growth + CRM (Marketing/Sales/Service)

$40

Cloud
per month per user

Enterprise

$55

On Premise
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.creatio.com/products/pricin…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month per user
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Features

Low-Code Development

Low-code development tools allow non developers to build simple process applications with little oversight. These tools simplify the application building process, and are frequently used for simple process applications.

8.9
Avg 8.6
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Product Details

What is Creatio?

Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom.

The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals and marketplace add-ons.

  • Marketing Creatio - a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom.
  • Sales Creatio - an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom
  • Service Creatio - an omnichannel platform to automate customer service workflows of any complexity with no-code and maximum degree of freedom
  • Studio Creatio - a no-code platform to automate workflows and build applications with maximum degree of freedom. ​

Creatio products can be purchased separately or as a unified CRM solution to automate customer-facing and industry workflows with no-code.

All Creatio products are powered with no-code tools as well as out-of-the-box capabilities to help organizations digitize workflows, enhance customer and employee experiences, and boost efficiency across all business units. Creatio enables non-technical users to create business apps without coding with its no-code UI designer, and drag-and-drop visual design tools.

Additionally, Creatio provides a marketplace of ready-to-go solutions, connectors, and templates for various use cases. Creatio platform is built on a technology stack designed to offer the maximum degree of freedom to integrate the platform within an organization’s digital ecosystem.


Creatio boasts thousands of customers launching millions of CRM, as well as operational and industry workflows within the platform every day in 100 countries. Creatio is headquartered in Boston, MA. They have 700 employees in six offices and a local presence in 14 countries. Creatio also states they have long-lasting relationships with organizations including AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, and BNP Paribas Group.

Creatio Features

Low-Code Development Features

  • Supported: Visual Modeling
  • Supported: Drag-and-drop Interfaces
  • Supported: Platform Security
  • Supported: Platform User Management
  • Supported: Reusability
  • Supported: Platform Scalability

Creatio Screenshots

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Creatio Videos

Studio Creatio is a no-code platform to automate workflows and build applications with maximum degree of freedom.
Sales Creatio is an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom.

Creatio Integrations

Creatio Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Mac, Windows Server
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, Dutch, Portuguese, French, Czech, German, Russian, Italian, Polish, Hebrew, Ukrainian, Indonesian, Vietnamese, Arabic, Thai, Romanian

Frequently Asked Questions

Creatio starts at $25.

Appian, Salesforce Sales Cloud, and SAP Sales Cloud are common alternatives for Creatio.

Reviewers rate Drag-and-drop Interfaces highest, with a score of 9.4.

The most common users of Creatio are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(73)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Creatio is widely utilized across organizations for a variety of purposes. Sales teams rely on the Sales Enterprise, Customer Center, and Marketing platforms to generate new business opportunities and effectively manage partner relationships. The Marketing Team leverages Creatio for mass communications with customers, including introductory information and specialized notifications. Additionally, Creatio serves as a standard CRM for the rest of the company, enhancing their ability to service existing and future clients.

Users have found Creatio to be highly effective in revenue maximization by managing and automating sales processes and workflows. It enables smooth execution of business applications, aiding in digital transformation. The software is used to manage the sales pipeline from Lead to Order, improving lead management and estimation capabilities. Creatio is also utilized to track leads, opportunities, and generate reports for management. Furthermore, it facilitates the management of meetings with clients and tracks customer interactions.

Creatio proves valuable in streamlining internal business processes such as lead and opportunity management, compliance processes, and customer onboarding. Customizable dashboards offer insight into operational efficiency and help identify bottlenecks. Across sales, customer service, and marketing departments, Creatio improves customer engagement and fosters the adoption of best practices.

For marketing teams, Creatio assists in effective customer attraction and engagement by improving sales processes through personalized marketing campaigns. It supports marketing and sales pipeline management, client/vendor communication, and information tracking. Proper integrations have reduced basket abandonment rates while configuring business processes.

The software transforms organizations by providing intelligent solutions for customer-facing processes and keystone data management. As a versatile information hub, Creatio facilitates communication and standardizes processes across departments. It manages the entire client lifecycle while aiding in Salesforce automation, thus achieving cross-functional alignment.

Creatio's customization capabilities enable unique workflows for various departments within an organization. It embodies comprehensive CRM and marketing automation features in one platform that can be tailored to meet specific business needs. By automating processes and nurturing client relationships, Creatio boosts productivity and aids digital transformation.

Users commonly recommend the following for Creatio:

  1. Dedicate enough time to learn the product well and utilize the resources provided by Creatio Academy. This will help business users digitize processes without technical knowledge.

  2. Work closely with the Creatio team to optimize internal business processes. Make use of the support and updates provided by Creatio to ensure smooth operations.

  3. Utilize Studio Creatio's no-code/low-code platform to accelerate innovation. Invest ample time in training to ensure staff is confident and comfortable using the software.

Attribute Ratings

Reviews

(1-25 of 31)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We previously used Salesforce as our CRM. While it has great functionality, we found it to be cost prohibitive to always require consultants to configure and update as our business needs or processes changed. No other platform reviewed ticked as many boxes as we needed in its customizability. Creatio and their partners also took the time to understand our unique business needs and how Creatio could be adapted to improve our workflows, rather than how our business could be changed to fit their software.
Score 10 out of 10
Vetted Review
Verified User
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have Olga, who is amazing and really understands what we are trying to achieve.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Although we haven't totally removed Oracle CX Sales, it's less effective due to its outdated sales marketing capabilities unlike Creatio, which offers robust tools at a lower cost.
Oleksandr Torlo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sure, the low code approach is eating the world and [is] a powerful feature in this CRM. But training time and time for implementation could be much [longer] than expected.
Score 10 out of 10
Vetted Review
Verified User
We selected Creatio because it's the most optimal system for our current business requirements and their further scale [development]. Also, we valued the support of the vendor and the big community of implement teams.
Naveen Gabrani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Creatio provides powerful features at an affordable cost. It is easy to customize and set up. The user interface is intuitive. It is possible to set up business rules with an easy interface without writing code. The basic setup can be performed by a business user, without involving a developer. Overall it is recommended CRM for small to medium businesses.
Score 10 out of 10
Vetted Review
Verified User
Creatio is much faster and more configurable than Salesforce. The first thing that I noticed when migrating from Salesforce to Creatio was how few clicks it took to record activity or create a new task. Similarly, the page loading speed is so much faster which saves me hours per day. Salesforce was very clunky and difficult to configure (we had to pay consultants tens of thousands to configure it for us). Creatio is seamless to configure and even non technical users can set up the platform in whatever way they want.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
For this customer, I've been choosing among AmoCRM, Insightly, Bitrix24, Zoho Bigin (and CRM) and many others. The choice of Creatio was predicted mostly by the fact, that the company was using Terrasoft CRM previously. So it was a safe decision and choice to have the same provider of the service. And there was a good discount for loyal customers.
Vladlen Manastiretskiy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Score 9 out of 10
Vetted Review
Verified User
The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far outweighed the ROI. These are all things Creatio offers, out-of-the-box.
Score 10 out of 10
Vetted Review
Verified User
Creatio stood out from other vendors in terms of both the system’s usability and robustness. We were impressed by the flexibility of customization that the system provides. On top of that, Creatio’s technical support is always very quick to respond and helpful.
Score 10 out of 10
Vetted Review
Verified User
Creatio support is faster and more efficient with a user friendly interface. Creatio features seem more modern and the marketing department has more options. The system configuration is simpler and more intuitive.
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