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Creatio

Creatio

Overview

What is Creatio?

Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom. The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals…

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Recent Reviews

Creatio

10 out of 10
January 22, 2024
Incentivized
Creatio is a no-code platform. It allows workflow automation, process management and CRM (customer relationship management). Customization …
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TrustRadius Insights

Creatio is widely utilized across organizations for a variety of purposes. Sales teams rely on the Sales Enterprise, Customer Center, and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Drag-and-drop Interfaces (34)
    9.5
    95%
  • Platform Scalability (34)
    9.0
    90%
  • Platform Security (33)
    8.5
    85%
  • Platform User Management (35)
    8.5
    85%

Reviewer Pros & Cons

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Pricing

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Growth

$25

Cloud
per month per user

Growth + CRM (Marketing/Sales/Service)

$40

Cloud
per month per user

Enterprise

$55

On Premise
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.creatio.com/products/pricin…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month per user
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Features

Low-Code Development

Low-code development tools allow non developers to build simple process applications with little oversight. These tools simplify the application building process, and are frequently used for simple process applications.

8.8
Avg 8.5
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Product Details

What is Creatio?

Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom.

The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals and marketplace add-ons.

  • Marketing Creatio - a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom.
  • Sales Creatio - an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom
  • Service Creatio - an omnichannel platform to automate customer service workflows of any complexity with no-code and maximum degree of freedom
  • Studio Creatio - a no-code platform to automate workflows and build applications with maximum degree of freedom. ​

Creatio products can be purchased separately or as a unified CRM solution to automate customer-facing and industry workflows with no-code.

All Creatio products are powered with no-code tools as well as out-of-the-box capabilities to help organizations digitize workflows, enhance customer and employee experiences, and boost efficiency across all business units. Creatio enables non-technical users to create business apps without coding with its no-code UI designer, and drag-and-drop visual design tools.

Additionally, Creatio provides a marketplace of ready-to-go solutions, connectors, and templates for various use cases. Creatio platform is built on a technology stack designed to offer the maximum degree of freedom to integrate the platform within an organization’s digital ecosystem.


Creatio boasts thousands of customers launching millions of CRM, as well as operational and industry workflows within the platform every day in 100 countries. Creatio is headquartered in Boston, MA. They have 700 employees in six offices and a local presence in 14 countries. Creatio also states they have long-lasting relationships with organizations including AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, and BNP Paribas Group.

Creatio Features

Low-Code Development Features

  • Supported: Visual Modeling
  • Supported: Drag-and-drop Interfaces
  • Supported: Platform Security
  • Supported: Platform User Management
  • Supported: Reusability
  • Supported: Platform Scalability

Creatio Screenshots

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Creatio Videos

Studio Creatio is a no-code platform to automate workflows and build applications with maximum degree of freedom.
Sales Creatio is an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom.

Creatio Integrations

Creatio Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Mac, Windows Server
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, Dutch, Portuguese, French, Czech, German, Russian, Italian, Polish, Hebrew, Ukrainian, Indonesian, Vietnamese, Arabic, Thai, Romanian

Frequently Asked Questions

Creatio starts at $25.

Appian, Salesforce Sales Cloud, and SAP Sales Cloud are common alternatives for Creatio.

Reviewers rate Drag-and-drop Interfaces highest, with a score of 9.5.

The most common users of Creatio are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(73)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Creatio is widely utilized across organizations for a variety of purposes. Sales teams rely on the Sales Enterprise, Customer Center, and Marketing platforms to generate new business opportunities and effectively manage partner relationships. The Marketing Team leverages Creatio for mass communications with customers, including introductory information and specialized notifications. Additionally, Creatio serves as a standard CRM for the rest of the company, enhancing their ability to service existing and future clients.

Users have found Creatio to be highly effective in revenue maximization by managing and automating sales processes and workflows. It enables smooth execution of business applications, aiding in digital transformation. The software is used to manage the sales pipeline from Lead to Order, improving lead management and estimation capabilities. Creatio is also utilized to track leads, opportunities, and generate reports for management. Furthermore, it facilitates the management of meetings with clients and tracks customer interactions.

Creatio proves valuable in streamlining internal business processes such as lead and opportunity management, compliance processes, and customer onboarding. Customizable dashboards offer insight into operational efficiency and help identify bottlenecks. Across sales, customer service, and marketing departments, Creatio improves customer engagement and fosters the adoption of best practices.

For marketing teams, Creatio assists in effective customer attraction and engagement by improving sales processes through personalized marketing campaigns. It supports marketing and sales pipeline management, client/vendor communication, and information tracking. Proper integrations have reduced basket abandonment rates while configuring business processes.

The software transforms organizations by providing intelligent solutions for customer-facing processes and keystone data management. As a versatile information hub, Creatio facilitates communication and standardizes processes across departments. It manages the entire client lifecycle while aiding in Salesforce automation, thus achieving cross-functional alignment.

Creatio's customization capabilities enable unique workflows for various departments within an organization. It embodies comprehensive CRM and marketing automation features in one platform that can be tailored to meet specific business needs. By automating processes and nurturing client relationships, Creatio boosts productivity and aids digital transformation.

Users commonly recommend the following for Creatio:

  1. Dedicate enough time to learn the product well and utilize the resources provided by Creatio Academy. This will help business users digitize processes without technical knowledge.

  2. Work closely with the Creatio team to optimize internal business processes. Make use of the support and updates provided by Creatio to ensure smooth operations.

  3. Utilize Studio Creatio's no-code/low-code platform to accelerate innovation. Invest ample time in training to ensure staff is confident and comfortable using the software.

Attribute Ratings

Reviews

(1-25 of 57)
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January 22, 2024

Creatio

Pamela Lall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Creatio is Best suited in the area of workflow automation, Sales and Marketing. Creatio is not suited for any stand alone Life Insurance Policyholder logics- i.e like a Vantage application where you have mortality, interest tables etc.
Score 10 out of 10
Vetted Review
Verified User
Creatio's CRM platform is great for order, lead, and account management. The system has given our sales and customer service teams more time to focus on their respective tasks and less time on organization.
Creatio has a wide variety of different reporting tools that work very well. However, they do have limitations. That being said, the R&D team is hard at work every time to further develop these tools.
Score 9 out of 10
Vetted Review
Verified User
Creatio is a great platform for small teams that need to be able to implement and manage big software solutions to complex business requirements. The ease of custom development can't be oversold - you can take a new application from the drawing board to the production environment so quickly its unreal!
Score 8 out of 10
Vetted Review
Verified User
In my experience, doesn't matter how big or small your company is. You do need a few tech/it people in your company to make it work for the long run. It's great for companies with a lot of different business processes like us and who demand a high flexiblity of a CDP/CRM.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Changing CRMs can be a very daunting proposition. Creatio's Support and Customer Success teams have been nothing short of fantastic as we recently navigated this change. The regular check-ins helped ensure we had the tools we needed to be successful. I do not have any programming background or experience. Creatio's low-code design has allowed me to implement the majority of changes very easily without additional third-party consultants. Some of the resource documents have not been updated to current versions of the software and/or would benefit from 'How to' videos for the novice user/administrator.
Jacob Grabowski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Creatio's low-code/no-code capabilities make it possible to gain autonomy and efficiency. Projects that used to take months are now completed in weeks or even days. The marketing tools are impressive, as well as the way Creatio offers a global approach, from initial lead generation to customer support and the entire sales process.

As a low-code platform, Creatio offers great freedom to users. Low-code means great opportunities and acceleration for creating new features and applications, but it doesn't mean that you can create anything in a snap, which can be frustrating.

In the other direction, Creatio is not indicated if you want a "basic" direct mailing solution, allowing only to manage mass mailings. It performs this task very well, but its capabilities are so extensive, it is a pity to restrict itself to that.
Score 10 out of 10
Vetted Review
Verified User
Contracts are a big part of our business, and being able to create tracking and dashboards for this has made our contracts process so much smoother. Also, being able to integrate docu-sign means you can do everything through the system, rather than having to go back and forth and duplicate things.
Score 10 out of 10
Vetted Review
Verified User
Creatio offers comprehensive out-of-the-box capabilities and no-code development tools that extend them. Besides, it’s easy to integrate the system with third-party apps. Therefore, Creatio is an excellent fit for companies looking to automate multiple complex workflows and orchestrate applications within one interface.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Creatio is with no doubt a robust solution for sales automation. I use it on a daily basis at the workstation to fulfill orders, manage sales performance, implement and impose rules for working among other processes.
Oleksandr Torlo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
This system is very well-tailored to the needs of big businesses. However, everything has been done here so that when a manager needs to change some fields or forms, he does not need to create a request for programmers for this, which, of course, greatly speeds up all the processes. However, for small companies, this system can be very cumbersome at first and requires customization to simplify the interface and functions.
Score 10 out of 10
Vetted Review
Verified User
It’s well suited for medium to large-size organizations looking to expand their sales horizons by using advanced marketing and sales tools and maintaining their current client base [with] a robust service management tool. These are provided out-of-the-box by Creatio and I believe most businesses would benefit from the platform’s functionality. Less appropriate: N/A
November 11, 2021

Exceptional service

Score 10 out of 10
Vetted Review
Verified User
Creatio is well-suited for firms looking for a bespoke data capture system. Creatio can improve its dashboard reporting to include more complex dashboard options.
Score 9 out of 10
Vetted Review
Verified User
[Creatio can] improve the sales process/pipeline and upgrade your client interaction. [It can be for] small-medium businesses with low to non process understanding; [you] can learn a lot from the already implemented functions/tools Creatio is providing. [There is the possibility to] automate your business and increase your productivity. [There is the option to] customize the tool as your company needs and not let the tool restrict you from your work.
Score 10 out of 10
Vetted Review
Verified User
This [Creatio] would be a great solution for teams that are using different CRM, marketing automation, and case management solutions patched together as it brings it all together under a single platform without the need for maintenance. [It] would also be a great fit for teams looking for a solution that empires business users to create workflows and case automation tailored to their business needs quickly without getting IT or technical people involved. This has eliminated a lot of headaches and made life a lot easier and simpler.
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