Name: CreatorIQ
Rating: 8.3 (3 reviews)
Author: CreatorIQ

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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Users commonly recommend investing in Creator Pay and ensuring efficient onboarding. They also suggest maintaining good communication with the assigned helper from CreatorIQ. Additionally, users recommend exploring all the features of CreatorIQ and utilizing the customer success team for support. Overall, users highly recommend CreatorIQ as a comprehensive platform for running influencer campaigns. They praise its ability to vet influencers, discover and create go-to influencer lists, set up campaigns to track metrics effectively, and provide granular tracking, measurement, and reporting capabilities.

CreatorIQ helps businesses solve several key problems related to influencer marketing. With the platform's channel demographics and past performance history, users can easily research and discover influencers that align with their brand and purpose, saving them time and increasing the quality of contextual alignment of creators to brands. This results in more effective campaigns overall, decreasing the turn-around time to fill client requests while presenting a professional image to clients.

Additionally, CreatorIQ provides valuable ROI tracking that allows users to measure their campaigns for conversions, reach, etc., enabling them to create effective strategies moving forward. The talent discovery functionality also allows users to reach out to a wider net of creators that they would otherwise not work with due to a lack of awareness. The platform saves countless hours of manual work by automatically reporting on creator analytics, identifying niche influencers to engage in PR campaigns, solving for a more quality reporting process, and tracking influencer tracking and discovery. Overall, CreatorIQ helps businesses streamline their influencer marketing processes while improving the effectiveness of their campaigns.

Streamlined Influencer Marketing: Reviewers praised CreatorIQ's comprehensive approach in managing influencer programs, noting that it saved them time by having all the tools for sourcing influencers, organizing campaigns, analyzing results, and reviewing content in one place. Many users found this feature highly appreciated.

Accurate Vetting of Potential Influencers: A significant number of reviewers valued CreatorIQ's accurate data for vetting potential influencer partners as it helped them choose the right fit for their brand and made the vetting process much more efficient.

Discovering Ideal Influencers: According to reviewers, one of the significant benefits of using CreatorIQ was its ability to discover influencers and creators that align well with their brands. Users found it helpful to find ideal influencers for their campaigns, leading to better engagement and results.

Difficult Interface: Many users have found the user interface confusing and not user-friendly, especially for new users who require extensive training. Some reviewers have mentioned that it can be overwhelming due to the many capabilities the platform offers.

Inaccurate Metrics: Several users have pointed out inaccuracies in reporting data and audience demographics, which are not always accurate. The influencer search tool is also difficult to navigate and often does not produce accurate results.

Slow Performance: Some reviewers have mentioned that the software has some glitches, errors, and lag time issues that take a long time when moving from one screen to another. The platform can be slow at times, causing frustration for some users.

CreatorIQ is cloud solution for global enterprises to manage and optimize influencer campaigns at scale, from the company of the same name in Culver City.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

CreatorIQ

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Influencer Marketing Software

CreatorIQ

Overview

What is CreatorIQ?