Vividly Great Platform for CPG Brands
Use Cases and Deployment Scope
We use Vividly for our A/R and Trade Promotion Management (TPM). TPM is via Vividly's software. A/R is via Vividly's services team. Vividly has helped us to organize and integrate these two.
Pros
- Organized TPM (not in excel)
- Pulling backup for A/R
- Validating deductions and disputing invalid deductions
- Advising on promotion and A/R related issues
Cons
- Their offerings are increasingly being integrated into their software
Return on Investment
- More detailed A/R
- More deductions disputed successfully
- More organized trade promotion management
- More communication between Finance/Accounting and Sales
Other Software Used
NetSuite ERP, BILL




