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Vividly

Score7 out of 10

2 Reviews and Ratings

What is Vividly?

Cresicor is a trade promotion management (TPM) software built by and for the consumer-packaged-goods industry (CPG), from the company of the same name in San Francisco. From campaign creation to deductions management and promotion measurement, the solution is designed to help brands manage every element of trade spend.

Media

Screenshot of Where users can monitor clear KPI's across Vividly' homepage. Fueled by a deduction matching module, automating a time-consuming process.
Screenshot of Customize the view for direct and indirect trade rates by customers and by month. Fully exportable.
Screenshot of Incorporate syndicated data to view retailer compliance and in store execution.
Screenshot of View promotions executing in real time and with the ability to include unlimited users and an interface for brokers.

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Screenshot of Where users can monitor clear KPI's across Vividly' homepage. Fueled by a deduction matching module, automating a time-consuming process.

Vividly Great Platform for CPG Brands

Use Cases and Deployment Scope

We use Vividly for our A/R and Trade Promotion Management (TPM). TPM is via Vividly's software. A/R is via Vividly's services team. Vividly has helped us to organize and integrate these two.

Pros

  • Organized TPM (not in excel)
  • Pulling backup for A/R
  • Validating deductions and disputing invalid deductions
  • Advising on promotion and A/R related issues

Cons

  • Their offerings are increasingly being integrated into their software

Return on Investment

  • More detailed A/R
  • More deductions disputed successfully
  • More organized trade promotion management
  • More communication between Finance/Accounting and Sales

Other Software Used

NetSuite ERP, BILL