Vividly

Formerly Cresicor

User-friendly Interface: Several reviewers have noted that Vividly is very easy to use, with an intuitive interface that makes it simple to update regularly. The overall ease of use of the software cannot be overstated as users find it very convenient to manage trade spend information for all accounts in one location.

Deduction Matching and Promotion Validation: Many reviewers have praised the deduction matcher and promotion validation features of Vividly as being extremely useful. These features save a lot of time and effort in completing otherwise cumbersome tasks, making managing planned promos much easier by removing the guesswork of ensuring promotions take on products are valid.

Promotion Analytics: A significant number of users have commended the promotion analytics provided by Vividly. They find these tools excellent for determining future promo plans through tracking trade spend percentage, performance, etc. The analytics are well-defined, providing great visibility into planned promos and making managing plan-to-actual easy so management can focus on driving business.

Lack of Integration: Several users have noted that the software's lack of integration with other systems can be a hindrance. According to some reviewers, the import and export process required for data files from ERP and syndicated data provider is time-consuming. One user found it difficult to integrate, which can be challenging for some users.

Expensive Pricing: The software's pricing has been identified as expensive by some reviewers, especially for smaller companies. However, they acknowledge that it should pay dividends in the long-term.

Tedious Inputting Process: Reviewers have pointed out that inputting basic information into the software can be tedious and time-consuming. Once past the basic information page, users may lose visibility into promotion titles leading to mistakes or confusion.