#1 most frequent
United States of America
92.2%282 installations of 306
What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Categories & Use Cases
Videos
Who Buys & Uses Critical Mention
#2 most frequent
Canada
3.3%10 installations of 306
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
1.3%4 installations of 306
Push for "Try before you buy" with this one
Use Cases and Deployment Scope
We original purchased Critical Mention for client campaigns that incorporated traditional and social media. We wanted to beef up our media lists without having a coordinator do the research manually and produce accurate media reports that would put a $ value for those clients that request it. For social we wanted to track a hashtag for a campaign we were putting into market. We did a demo with a sales manager and they reassured us that it would do all that. They don't allow you a trial period - we purchased it based on the assurances of the sales team.
Pros
- Respond to questions.
Cons
- The media database was not as robust as our proprietary one, it contained a key journalist that had been dead for 3 years for example, others that retired or moved to other outlets. Its influencer list was dismal. Fortunately when I complained (which I did the first time I used it) they removed it from our subscription and did not charge us. They said we could add the updates or add our contacts - not sure why they thought someone would pay for a service and then give valuable information to the company that would then be shared with competitors. They removed it from our bill so that at least was positive.
- It only tracks hashtags across social media accounts that have been added to its system. Right from the beginning, just by running a hashtag search on IG, we could see missing posts. They said we could add all those in batches or manually one at a time which was work we were hoping to avoid with this subscription. Basically, it becomes a service that prepares nice-looking reports, not one that monitors mentions on public accounts.
- They should allow a trial demo period.
Most Important Features
- They unfortunately were not able to deliver on what we needed.
Return on Investment
- It cost us time and money I'll never get back unfortunately.
Alternatives Considered
Keyhole and Brand24
Critical Mention Delivers
Pros
- Daily Alerts-Important so you don't necessarily have to log in to see all the mentions
- Immediate Alerts-Great when you need to know if/when someone is mentioned
- Monetary value-it is very helpful to have a dollar value attached to the earned media hits.
Cons
- Duplicate mentions-Would love to cut out the duplicate mentions that sometimes pop up.
- Phone App-Would love an app for phone
- Word Play-Sometimes using the word play feature is hard to use.
Most Important Features
- Daily Alerts
- Immediate Alerts
- Dollar Value assigned to media
- Great Customer Service
Return on Investment
- Critical Mention has given us a good snapshot of the reach of our PR efforts. Sometimes you don't know where your releases end up appearing.
- The product also gives us a good sense of the monetary value of the earned media. While it is just an estimate, it is pretty close to being accurate.
Other Software Used
Asana, Microsoft Teams, Adobe Acrobat Reader DC
Efficient Channel for Social Coverage and Mentions.
Pros
- Gives us a chance to respond to comments on most of the social platforms.
- Works efficiently with Google for accurate analytical report.
- Extract contact details from the social sites for the company.
Cons
- Inadequate training options.
- Tiresome download of watermark.
- Exclude most of the local social media platforms.
Most Important Features
- Critical Mention has daily alerts about what is happening on the social sites.
- Capacity to work with Google, for accurate and timely analytical reporting.
- Ability to capture or extract clients contact details to most of the social sites.
Return on Investment
- Accurate analytical reporting, giving us direct update on customers insight.
- Cost friendly, as it acts as a survey app, marketing solution, and communication platform.
- Saves on time, as little is done for a coverage or mention.
Alternatives Considered
Muck Rack and Factiva
Other Software Used
Adobe Marketing Cloud, Apptus eSales, Abiquo anyCloud
Fair and good
Pros
- Track your names
- Track your hashtags
- And portfolio
Cons
- It should include free
- And premium
Most Important Features
- Providing engagement
Return on Investment
- It makes you visible on google search
Alternatives Considered
Muck Rack
Critical Mention is expensive but gets the job done
Pros
- Easy to use.
- Easy to clip media files to the perfect size
- Easy to build media reports to send to executives
- User Interface is intuitive
Cons
- Does not get all mentions. Misses some that aren't posted to websites.
Most Important Features
- Reporting tool
- Media monitoring
Return on Investment
- Allows me to quantitatively document our media outreach efforts.
