Critical Mention

Critical Mention Reviews

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Ratings and Reviews
(1-21 of 21)

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Tom McGuire | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Critical Mention offers quick mention or updates on social media, provides/generates reports about our brand on these social sites, and quickly identifies and informs us about the missing opportunities. Again, Critical Mention has excellent monitoring of the client's content like clips and videos, and tracking of the broadcast coverage. Finally, Critical Mention acts as an advanced and digital marketing solution.
October 13, 2021

Fair and good

Michael Muyembe | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Reseller
Review Source
It keeps on bringing the same thing over and over again where you have no mention when you are trying to join or sign up for an account. Please improve on that, need urgent touch otherwise, people are bored to sign up for an account on your website or app.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Great for quick updates on media mentions, reporting to upper levels how our brand is mentioned, quickly assimilating social media presence and missing opportunities. There are many features we are not particularly well trained on and so we are missing some options due to a lack of understanding of what they entail. Overall, it is useful.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Critical Mention is excellent for tracking broadcast coverage and monitoring clips for clients. It is for internal purposes only, but at least you can share with clients the various work you are doing for them and can review interviews and use them for training purposes to practice and improve on them.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Once you sign up for the platform you're up and running right away. You have ONE contact that you can reach out to right away for help. Customer service is the best in the business. The true test of a media monitoring company is not how well they do when everything is going well - it's how well they respond when things are not going well. Critical Mention has shined in this scenario - getting issues handled quickly and efficiently.
Jerry Kambic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Look, Critical Mention is the best on the market for the price and value at this moment and every moment, in the last twelve years. I would give a 100% thumbs up to folks who want a professional software and service to handle their broadcast and online tracking needs. Nothing is perfect but Critical Mention is damn close when it comes to our and our clients' tracking needs.
Keith Wald | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Critical Mention for broadcast searches and finding certain clips. It is the best service for broadcast searching and there is not another viable alternative on the market to my knowledge. Critical Mention is less appropriate for online searches and needing impressions. For this my agency typically uses other services like Cision and Alexa, as they are more up to the industry standard for PR.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Critical Mention is crucial for anyone in public relations monitoring for media coverage. It's absolutely essential for radio and broadcast monitoring, and the web-based article monitoring is a great added bonus. This software is great.
Lyla Shaibi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I don't think Critical Mention is appropriate for a company that will be searching for a high volume of unique clips. It is great for a few segments a client needs to see but if you're creating a report with hundreds of clips it will be hard to measure the exact value of the clips because there are so many duplicates and it is hard to delete clips from the report.
July 25, 2014

Critical Mention

Allison Lehman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you are planning to use Critical Mention to monitor specifically limited search criteria, you will find it to be instrumental in managing work flow in such a fast-paced business. Large scale projects that require sorting and analyzing thousands of results might require additional work with the help of their support team, manually or through other applications and platforms.
Jessica Washington | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I'd recommend Critical Mention if your company or organization is frequently in the news.

Although our foundation is not in the news every day, because we advocate for and market the Youth ChalleNGe Program, we need to know when every single program is being covered - it helps us track our progress.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Account teams that have to report on media monitoring coverage for their clients would benefit from using this service. It's a user-friendly, quick way for account teams to deliver on coverage, whether it's a video the client just asked for five minutes ago or a comprehensive analysis report for each quarter. This service probably wouldn't be as useful for more senior executives on account teams as the bulk of monitoring work is on the entry-level account people.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Critical Mention is extremely valuable for capturing media pitches to news stations. Often times, these stations do not put most of their stories online; making them inaccessible to the client. Also, as most clients expect an end report that compiles all media hits at the completion of a project, Critical Mention is a great tool that captures everything and allows you to save it all in one place.

What is Critical Mention?

Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.

In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.

The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/

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Frequently Asked Questions

What is Critical Mention?

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

What is Critical Mention's best feature?

Reviewers rate Support Rating highest, with a score of 5.

Who uses Critical Mention?

The most common users of Critical Mention are from Mid-size Companies and the Public Relations & Communications industry.