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Critical Mention

Critical Mention

Overview

What is Critical Mention?

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

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Recent Reviews

TrustRadius Insights

Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely …
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Fair and good

5 out of 10
October 13, 2021
This is a very good app to increase and track your engagement on social media influencer marketing and brand but I would like if they can …
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Worth the ROI

8 out of 10
July 18, 2018
Incentivized
We use Critical Mention to pull broadcast media coverage for our clients. It provides reporting metrics as well as an opportunity to …
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Pricing

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What is Critical Mention?

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Critical Mention Demo 2022

YouTube
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Product Details

What is Critical Mention?

Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.

In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.

The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/

Critical Mention Video

Track your earned media coverage with the fastest all-in-one media monitoring service available. Broadcast Media Monitoring Online News Tracking Social Media Monitoring Licensed Content

Critical Mention Competitors

Critical Mention Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

TVEyes, Meltwater, and Cision Communications Cloud are common alternatives for Critical Mention.

The most common users of Critical Mention are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(30)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely on Critical Mention to monitor their brand's media mentions across various platforms, including TV, radio, print, and social media. This allows them to stay informed about their brand's reputation and track the impact of their marketing efforts. Users can also review competitors and other schools to see their mentions in the news, enabling them to gather insights and benchmark their performance.

Teams within organizations find great value in Critical Mention as it enables them to provide relevant television and radio clips to clients. They can easily measure coverage volume on specific topics, helping them gauge their media presence and track the success of their campaigns. By creating alerts based on keywords, users can save time and avoid the need for daily searches.

Critical Mention goes beyond monitoring by offering features for managing and analyzing specific interviews conducted on TV, radio, and online media outlets worldwide. Users can easily edit videos, assign tags and metadata, and analyze coverage through features like word clouds and graphs. The platform provides essential information such as audience numbers, air dates and times, and ad values, offering comprehensive insights into media coverage.

One of the standout features of Critical Mention is its ability to locate broadcast coverage that users wouldn't be able to view on their own. It captures segments from multiple outlets, saving users the effort of individually searching for coverage across different channels. This makes it an invaluable tool for organizations seeking to compile a comprehensive picture of their media mentions.

Furthermore, Critical Mention serves as a centralized location for all news clips, allowing users to store and edit clips to present to executives as a reflection of their media relations efforts. The platform facilitates the process of tracking and documenting media coverage for organizations and foundations. It is particularly useful for marketing departments looking to monitor media coverage, reputation, and compile reports for boards and leadership teams.

In addition to traditional media monitoring, Critical Mention also excels in monitoring social media presence across multiple platforms. This ensures that users have thorough coverage of mentions and can track their brand's visibility in the digital landscape. The platform is crucial for media monitoring, search, editing, and compiling functions in public relations.

Research departments find great value in Critical Mention as it allows them to capture and analyze interviews and television segments. The platform's features provide a user-friendly experience, making it easy to navigate and effectively utilize its capabilities. Reviewers have praised this software for streamlining order management processes and improving efficiency in fulfilling customer orders.

Overall, Critical Mention serves as a comprehensive solution for media monitoring, analysis, and management across various channels. It caters to the needs of organizations ranging from marketing departments monitoring media coverage to research teams analyzing interviews and television segments. With its user-friendly interface and powerful features, it has garnered positive feedback from users, reviewers, and customers alike.

Users recommend using Critical Mention for media monitoring and reporting needs. They suggest experimenting with the software to assess its suitability for specific requirements. Customers appreciate the excellent customer service provided by Critical Mention. Users advise undergoing training to fully utilize all the tools in Critical Mention. They find it valuable for media monitoring and consider it the top tool in terms of responsiveness and pricing flexibility. Users highly recommend taking advantage of the support offered by Critical Mention, finding it extremely beneficial for media monitoring. They suggest considering it as a strong and cost-effective option.

Attribute Ratings

Reviews

(1-21 of 21)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Accurate analytical reporting, giving us direct update on customers insight.
  • Cost friendly, as it acts as a survey app, marketing solution, and communication platform.
  • Saves on time, as little is done for a coverage or mention.
Tom McGuire | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Critical Mention has given us a good snapshot of the reach of our PR efforts. Sometimes you don't know where your releases end up appearing.
  • The product also gives us a good sense of the monetary value of the earned media. While it is just an estimate, it is pretty close to being accurate.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Critical Mention has made media monitoring easy and saved our marketing department so much time.
  • Critical Mention makes it easy to keep a pulse on our reputation and quickly respond to any concerns.
  • Critical Mention makes it simple to pull real, hard numbers and easily show the value of our earned media.
Jerry Kambic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Well, only positive in that our customers know we include this type of professional tracking for them which means they stay loyal.
  • The negative is the price and plan structure. It would be good for critical mention to offer a plan at a price for the limited amount of searches a small business may need annually which would expand their business.
  • We also worry that since cable viewership is heading in a downward direction, our the results we are getting really accurate as more and more people are streaming and using over the air broadcast signals. I believe all major tracking companies may have to develop a solution that includes cable, streaming and over the air solutions. Also, the radio searches need to be expanded by Critical Mention.
  • Too few radio stations are offered by the limitations of how they collect their broadcast radio information. It would be goo to develop expanded radio tracking.
Keith Wald | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Lyla Shaibi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Customer service quality has increased with this product because we are able to deliver clips in real-time and get them to the client as fast as possible.
  • Unfortunately, our impressions are not always accurate when we have a high volume of coverage due to repeated clips or the inability to delete duplicates. This becomes a problem with our client relationship because we want to give them the most accurate numbers possible in order for them to measure the success of their campaigns.
July 25, 2014

Critical Mention

Allison Lehman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • The ability share results and information both internally and with clients makes Critical Mention a fantastic collaborative tool that keeps clients coming back with the guarantee of comprehensive reporting and an abundance of detailed information.
  • Real-time digitizing of key distinguishable factors makes this a comprehensive database of valuable influencer information as well as a monitoring system.
  • They provide extensive schema allowing users to customize information and report results, in the manner most appropriate for specific clients and projects.
  • The self-service functionality of Critical Mention combined with their dedicated support team provide essential tools to maximize employee efficiency.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Critical Mention needs to provide better training sessions for individuals as well as companies. The platform had changed multiple times and became difficult to navigate.
  • At the time, Critical Mention was crucial to supporting my client project and helped produce positive outcomes.
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