Push for "Try before you buy" with this one
We original purchased Critical Mention for client campaigns that incorporated traditional and social media. We wanted to beef up our media …
Critical Mention
Critical Mention
Critical Mention
Overview
What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
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Cara Ferguson
Chief Firestarter
edana integrated marketing (Public Relations & Communications, 11-50 employees)Video Reviews
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Pricing
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What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Demos
Critical Mention Demo 2022
01:29
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Critical Mention?
Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
Critical Mention Video
Track your earned media coverage with the fastest all-in-one media monitoring service available.
Broadcast Media Monitoring
Online News Tracking
Social Media Monitoring
Licensed Content
Critical Mention Competitors
Critical Mention Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
TVEyes, Meltwater Media Intelligence Platform, and Cision Communications Cloud are common alternatives for Critical Mention.
The most common users of Critical Mention are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
 (29)
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August 12, 2022
Push for "Try before you buy" with this one
Score 1 out of 10
Vetted Review
Verified User
- It cost us time and money I'll never get back unfortunately.
October 13, 2021
Fair and good
- It makes you visible on google search
August 03, 2021
Efficient Channel for Social Coverage and Mentions.
- Accurate analytical reporting, giving us direct update on customers insight.
- Cost friendly, as it acts as a survey app, marketing solution, and communication platform.
- Saves on time, as little is done for a coverage or mention.
- It allows us to accurately and impressively track and report broadcast TV hits for clients -- showing the value of the work we're doing.
July 19, 2021
Critical Mention Delivers
- Critical Mention has given us a good snapshot of the reach of our PR efforts. Sometimes you don't know where your releases end up appearing.
- The product also gives us a good sense of the monetary value of the earned media. While it is just an estimate, it is pretty close to being accurate.
July 16, 2021
Good option for quick results
- Gives a snapshot of our results/feedback
- Can be time consuming
July 14, 2021
Critical Mention is expensive but gets the job done
- Allows me to quantitatively document our media outreach efforts.
Score 10 out of 10
Vetted Review
Verified User
- Positive. The ability to pull media coverage, edit and share it within minutes of the broadcast is invaluable.
- Critical Mention has made media monitoring easy and saved our marketing department so much time.
- Critical Mention makes it easy to keep a pulse on our reputation and quickly respond to any concerns.
- Critical Mention makes it simple to pull real, hard numbers and easily show the value of our earned media.
July 29, 2018
Critical Mention Is Critical to Our Company
- Well, only positive in that our customers know we include this type of professional tracking for them which means they stay loyal.
- The negative is the price and plan structure. It would be good for critical mention to offer a plan at a price for the limited amount of searches a small business may need annually which would expand their business.
- We also worry that since cable viewership is heading in a downward direction, our the results we are getting really accurate as more and more people are streaming and using over the air broadcast signals. I believe all major tracking companies may have to develop a solution that includes cable, streaming and over the air solutions. Also, the radio searches need to be expanded by Critical Mention.
- Too few radio stations are offered by the limitations of how they collect their broadcast radio information. It would be goo to develop expanded radio tracking.
July 18, 2018
Worth the ROI
- Monthly reports are more accurate and include stronger data
- Provides more direct proof of ROI by making segments viewable to clients
June 27, 2018
Critical Mention is critical for media monitoring
- Ability to monitor for media coverage in a timely manner
- Sourcing accurate, relevant clips
April 25, 2018
PMK*BNC Critical Mention Analysis
- Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
- One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
- Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
July 27, 2016
Critical Mention Review
- Positive: our clients continue to ask for analyses of media coverage at every annual pitch meeting we have.
January 20, 2016
Not your mother's DVR
- Having the digital component automatically when requesting physical tapes (not sure if this is still done).
- Better search options.
December 18, 2014
Easy to use, but a few changes would make it amazing
- Customer service quality has increased with this product because we are able to deliver clips in real-time and get them to the client as fast as possible.
- Unfortunately, our impressions are not always accurate when we have a high volume of coverage due to repeated clips or the inability to delete duplicates. This becomes a problem with our client relationship because we want to give them the most accurate numbers possible in order for them to measure the success of their campaigns.
July 25, 2014
Critical Mention
- The ability share results and information both internally and with clients makes Critical Mention a fantastic collaborative tool that keeps clients coming back with the guarantee of comprehensive reporting and an abundance of detailed information.
- Real-time digitizing of key distinguishable factors makes this a comprehensive database of valuable influencer information as well as a monitoring system.
- They provide extensive schema allowing users to customize information and report results, in the manner most appropriate for specific clients and projects.
- The self-service functionality of Critical Mention combined with their dedicated support team provide essential tools to maximize employee efficiency.
- Positive Impact: Faster communication to our clients
- Positive Impact: Better overall service to our client's needs
July 18, 2014
Critical Mention Review
- Critical Mention needs to provide better training sessions for individuals as well as companies. The platform had changed multiple times and became difficult to navigate.
- At the time, Critical Mention was crucial to supporting my client project and helped produce positive outcomes.
July 11, 2014
Critical Mention Review
- Ability to pitch more stories to a wider range of outlets
- Have the ability to plan out stories far in advance
July 02, 2014
Critical Mention - great product!
- Not sure - I did not purchase this product.