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Critical Mention

Critical Mention


What is Critical Mention?

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

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Recent Reviews

TrustRadius Insights

Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely …
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Fair and good

5 out of 10
October 13, 2021
This is a very good app to increase and track your engagement on social media influencer marketing and brand but I would like if they can …
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Worth the ROI

8 out of 10
July 18, 2018
We use Critical Mention to pull broadcast media coverage for our clients. It provides reporting metrics as well as an opportunity to …
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What is Critical Mention?

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

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Product Demos

Critical Mention Demo 2022

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Product Details

What is Critical Mention?

Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.

In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.

The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at

Critical Mention Video

Track your earned media coverage with the fastest all-in-one media monitoring service available. Broadcast Media Monitoring Online News Tracking Social Media Monitoring Licensed Content

Critical Mention Competitors

Critical Mention Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

TVEyes, Meltwater, and Cision Communications Cloud are common alternatives for Critical Mention.

The most common users of Critical Mention are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely on Critical Mention to monitor their brand's media mentions across various platforms, including TV, radio, print, and social media. This allows them to stay informed about their brand's reputation and track the impact of their marketing efforts. Users can also review competitors and other schools to see their mentions in the news, enabling them to gather insights and benchmark their performance.

Teams within organizations find great value in Critical Mention as it enables them to provide relevant television and radio clips to clients. They can easily measure coverage volume on specific topics, helping them gauge their media presence and track the success of their campaigns. By creating alerts based on keywords, users can save time and avoid the need for daily searches.

Critical Mention goes beyond monitoring by offering features for managing and analyzing specific interviews conducted on TV, radio, and online media outlets worldwide. Users can easily edit videos, assign tags and metadata, and analyze coverage through features like word clouds and graphs. The platform provides essential information such as audience numbers, air dates and times, and ad values, offering comprehensive insights into media coverage.

One of the standout features of Critical Mention is its ability to locate broadcast coverage that users wouldn't be able to view on their own. It captures segments from multiple outlets, saving users the effort of individually searching for coverage across different channels. This makes it an invaluable tool for organizations seeking to compile a comprehensive picture of their media mentions.

Furthermore, Critical Mention serves as a centralized location for all news clips, allowing users to store and edit clips to present to executives as a reflection of their media relations efforts. The platform facilitates the process of tracking and documenting media coverage for organizations and foundations. It is particularly useful for marketing departments looking to monitor media coverage, reputation, and compile reports for boards and leadership teams.

In addition to traditional media monitoring, Critical Mention also excels in monitoring social media presence across multiple platforms. This ensures that users have thorough coverage of mentions and can track their brand's visibility in the digital landscape. The platform is crucial for media monitoring, search, editing, and compiling functions in public relations.

Research departments find great value in Critical Mention as it allows them to capture and analyze interviews and television segments. The platform's features provide a user-friendly experience, making it easy to navigate and effectively utilize its capabilities. Reviewers have praised this software for streamlining order management processes and improving efficiency in fulfilling customer orders.

Overall, Critical Mention serves as a comprehensive solution for media monitoring, analysis, and management across various channels. It caters to the needs of organizations ranging from marketing departments monitoring media coverage to research teams analyzing interviews and television segments. With its user-friendly interface and powerful features, it has garnered positive feedback from users, reviewers, and customers alike.

Users recommend using Critical Mention for media monitoring and reporting needs. They suggest experimenting with the software to assess its suitability for specific requirements. Customers appreciate the excellent customer service provided by Critical Mention. Users advise undergoing training to fully utilize all the tools in Critical Mention. They find it valuable for media monitoring and consider it the top tool in terms of responsiveness and pricing flexibility. Users highly recommend taking advantage of the support offered by Critical Mention, finding it extremely beneficial for media monitoring. They suggest considering it as a strong and cost-effective option.

Attribute Ratings


(1-2 of 2)
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Jerry Kambic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Critical Mention for a variety of companies we work with to answer the question, how far is their message traveling and to where. I worked previously for a very large state government and we used it across the entire organization which included 26 departments and thousands of employees. Now I use it for my own company and our partners and it works well for both applications.
  • Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
  • I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
  • Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Look, Critical Mention is the best on the market for the price and value at this moment and every moment, in the last twelve years. I would give a 100% thumbs up to folks who want a professional software and service to handle their broadcast and online tracking needs. Nothing is perfect but Critical Mention is damn close when it comes to our and our clients' tracking needs.
  • Well, only positive in that our customers know we include this type of professional tracking for them which means they stay loyal.
  • The negative is the price and plan structure. It would be good for critical mention to offer a plan at a price for the limited amount of searches a small business may need annually which would expand their business.
  • We also worry that since cable viewership is heading in a downward direction, our the results we are getting really accurate as more and more people are streaming and using over the air broadcast signals. I believe all major tracking companies may have to develop a solution that includes cable, streaming and over the air solutions. Also, the radio searches need to be expanded by Critical Mention.
  • Too few radio stations are offered by the limitations of how they collect their broadcast radio information. It would be goo to develop expanded radio tracking.
Both Cision and Meltwater are over price and undervalued in our opinion. They both cost more and provide less. If Critical Mention makes a few changes to their software and expands its online offer and social media tracking both of these software companies would be obsolete. Their report is far inferior to Critical Mention for the price.
  • We have used Critical Mention to track political campaigns.
  • We have used Critical Mention for tracking topics that our clients want tracking on an ongoing basis in the media.
  • We track commercials and other paid media for our clients.
  • We track client brands ongoing using Critical Mention.
  • We track legislation coverage for some of our non-profit groups.
  • We integrated Critical Mention into a product we use called WINstorm which is very popular with our clients. Using the two together our clients get amazing control over their message and own the channel.
  • Critical Mention proves to clients that usingJerkami Communications Group LLC to do PR is backed up with results. Critical Mention provides us proof that every dollar our clients invest in us is returned in free media tenfold.
  • Ongoing tracking from Critical Mention provides us a 60 day reach into the past and continues to look at what is important to our clients into the future.
  • Critical Mention continues to develop the platform and improve the product. Hopefully, Critical Mention will develop their social media search for it includes the top five social media sites and adds value to them.
We have been clients of Critical Mention for over ten years and will continue to be for the foreseeable future.
  • Product Features
  • Prior Experience with the Product
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
  • Analyst Reports
Critical Mention an important tool in our toolbox that we use each and every day. When I switch from my previous employer to my own company it was a stretch to afford the service on our own as a startup. After realizing that I could just partner up with other startups and smaller companies everything was resolved on the financial front. We love the ease of using the product and the results we achieve every day.
No, we have reviewed next to half of the over hundred plus companies offering various forms of tracking services and for the bang for the buck we are very happy with Critical Mention. Every one of these companies offers services and cost that are higher or lower to Critical Mention. It is the ongoing value that keeps us loyal to the Critical Mention brand.
  • Implemented in-house
Change management was minimal
  • In a word. None.
Critical Mention implementation was easy and fast. Their support and training were awesome.
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
As all things electronic and online asset issues come up. We get a ticket and it is worked out. I have had only two real issues over the years that we have been clients and they have been resolved. When a new version of software comes out things always pop up but are always fixed in a timely manner.
Yes. I had a client who needed a search on Twitter and it was after normal business hours and my Critical Support person handled the last minute request. I also screw up once and forgot to save some assets and they went out of their way to handle my issue. Critical Mention support is always responsive to our needs.
  • First. Critical Mention offers wonderful service and support. Learning the system is a breeze even for us older users.
  • Second. Using Critical Mention is easy to search terms in many ways. If you really want to drill down into a micro search for one broadcast outlet it is very easy to do.
  • The reports and templates are the best of any search company we have found. Our clients love them.
  • The only thing I wish Critical Mention would do is be able to import and remember our e-mail lists, so sharing would not require us to type in client e-mails each and every time. It can be very annoying when you deal with the same clients and have to type in their e-mail addresses daily. It is a small thing but it is the annoying thing. We have brought it up to Critical Mention but no update yet to handle this issue.
Yes and No. You can bring Critical Mention up on your iPad or iPhone but it is just the website squeezed and it does not give you the system functionality like using your laptop. We have recently brought this up and I believe they are thinking about the possibility of adding an application in the future. Those of us who provide content and news to TV and broadcast radio stations would love to have everything on our phone. We are not always next to a computer or in a friendly electronic environment so moving forward using a pad or phone would be great.
Critical Mention's overall usability is great. They just need to clean up a few issues which they are addressing with future releases. But our day to day usability is awesome.
Lyla Shaibi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
There are a few teams that use Critical Mention across the whole organization. My team in particular uses the platform to provide relevant television and radio clips to our client and to measure the amount of this type of coverage on any given topic. The client will often have certain initiatives and issues it needs to monitor, measure the volume of, and be able to get a feel for the media's sentiment surrounding the initiative/issue.
  • The option to search by call sign and program name is very helpful.
  • Overall, pinpointing a certain clip you need or clips from a certain area of Canada/US is easily facilitated by their search options.
  • Clips load fast and are of good quality.
  • It is extremely slow to delete clips that you've put into a report.
  • Critical Mention often misspells words in its transcript making search terms hard to pinpoint and as a result, relevant clips are harder to find.
  • Clips are often duplicated two or three times.
I don't think Critical Mention is appropriate for a company that will be searching for a high volume of unique clips. It is great for a few segments a client needs to see but if you're creating a report with hundreds of clips it will be hard to measure the exact value of the clips because there are so many duplicates and it is hard to delete clips from the report.
  • Customer service quality has increased with this product because we are able to deliver clips in real-time and get them to the client as fast as possible.
  • Unfortunately, our impressions are not always accurate when we have a high volume of coverage due to repeated clips or the inability to delete duplicates. This becomes a problem with our client relationship because we want to give them the most accurate numbers possible in order for them to measure the success of their campaigns.
There isn't a comparable platform that we could consider switching to. Overall, it is very easy to search for the things we need with this product and the clips are high quality.
  • Easy to filter what you're searching for.
  • Easy to load and share clips.
  • Easy to select clips and make a report.
  • Critical Mention is slow to delete clips from a report.
  • Often misspells the search terms you are looking for, leading to the inability to find all relevant clips.
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips.
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