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Also few elements are not updatable once the app is published. Of course you can't change the entire design and the security settings which is a good thing anyway, but the entire content can be updated which allows you to publish your app quite early in advance to boost the engagement without having to wait to have everything in your hands (for instance the speakers bios or abstracts). Plus by adding more content regularly it encourage your audience to come back also regularly to check what is going on before the event.