Name: CrowdRiff
Rating: 7.6 (7 reviews)
Author: CrowdRiff Inc.

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Mobile App Development

Push Notifications

Development

K-12 Online Learning

Education

Audit

Business Intelligence (BI)

Collaboration

Embedded Business Intelligence (BI)

Environmental Health and Safety (EHS)

Org Chart

Procurement

Enterprise

Accounting

Crypto Asset Management

Merger and Acquisition

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

Employer of Record (EOR)

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Browser

Cloud Storage

Consulting and Advisory Services

Data Center Infrastructure Management

Data Center Virtualization

Data Observability

Data Pipeline

Distributed Denial of Service (DDoS) Protection

Enterprise Architecture Management

Extended Detection and Response (XDR)

Fraud Detection

IT Infrastructure Monitoring

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Network Monitoring

Network Performance Monitoring

Remote Monitoring and Management

Software Defined Networking (SDN)

Tower Servers

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Contact Management

Content Management

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Product Configuration

Quote to Cash

Sales Coaching

Sales Gamification

Sales Intelligence

Sales

Auto Repair

Construction Workforce Management

Emergency Notification

Oil and Gas

Public Sector Software

Vertical-Specific

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### User-Generated Content Management
Users consistently highlight CrowdRiff's user-generated content management as a standout feature, emphasizing its ability to efficiently curate, organize, and utilize UGC for various marketing purposes. The platform's user-friendly interface and robust functionality for sourcing and requesting rights to user-generated photos have garnered positive feedback from reviewers across different industries. Additionally, the ease of creating galleries and albums with UGC has been commended for enhancing the visual appeal and authenticity of websites and social media channels.

### Social Media Integration
Users generally praise CrowdRiff's ability to streamline social media content curation and rights management. The platform's social media integration features have been highlighted as a key asset, allowing users to efficiently find, organize, and request rights to user-generated photos for various online channels. Despite some challenges related to social media platform API changes, users appreciate how CrowdRiff simplifies the process of sourcing and utilizing high-quality images for websites, blogs, and social media posts. The ability to create albums and galleries, along with the platform's impact on enhancing website aesthetics and driving traffic, are noted as significant benefits of its social media integration capabilities. Additionally, users value the platform's role in facilitating content curation for different marketing materials and social media platforms, contributing to a more streamlined and efficient workflow.

### Content Sourcing and Management
Users consistently praise CrowdRiff for its efficient content sourcing and management capabilities. They highlight the platform's ability to streamline the process of finding and organizing images, making it a time-saving and enjoyable task. Users appreciate the ease of searching for specific activities, locations, and seasons, as well as the intuitive tools for sorting and grouping images within the platform. Additionally, the platform's user-friendly interface and search features have been commended for enhancing the overall content sourcing experience.

### Digital Asset Rights Management
Users consistently praise CrowdRiff's efficient digital asset rights management capabilities. They highlight the platform's ease of use in searching for UGC, requesting rights, and obtaining permissions for photo use. The streamlined process has significantly reduced the time and effort required to curate and secure rights for user-generated content. Additionally, users appreciate the platform's intuitive setup, machine-learning features, and responsive customer support, which have all contributed to a positive experience in managing digital asset rights. Despite some minor concerns, such as limitations with rights requesting through Instagram due to API issues, overall sentiment remains highly favorable towards CrowdRiff's digital asset rights management functionality.

### Image Quality Control
Users unanimously praise CrowdRiff for its ability to provide high-quality images and streamline content sourcing. The platform's image quality control capabilities have garnered positive feedback, with users highlighting the premium quality and high resolution of the images sourced. Additionally, users appreciate the ease of requesting rights to images and the efficient organization of content within albums and galleries. CrowdRiff's image quality control functionality has significantly enhanced the visual appeal and user experience on websites and social media platforms, making it a valuable asset for content creators and marketers alike.

### Workflow Optimization
User feedback on CrowdRiff's workflow optimization capabilities varies widely. While some users praise the platform for streamlining their processes, organizing content efficiently, and simplifying the rights management workflow, others express concerns about the lack of a seamless mobile interface and the challenges faced in accessing assets quickly for publishing. The general consensus seems to be that CrowdRiff's workflow optimization features have significantly improved operational efficiency for many users, but there are areas where further enhancements could enhance user experience and productivity.

### Time Management Solutions
Users consistently praise CrowdRiff for its time-saving features and efficiency in managing photo content. The platform's ability to streamline the process of sourcing, organizing, and sharing images has been a game-changer for many users, allowing them to allocate their time more effectively towards other tasks. The ease of requesting rights to photos and the quick access to a vast library of high-quality images have significantly reduced the time and effort required for content creation and marketing campaigns. Additionally, users appreciate the platform's user-friendly interface, which simplifies the process of finding and utilizing UGC across various digital channels.

### Platform Usability and Navigation
Users consistently praise CrowdRiff for its easy navigation and user-friendly platform. The platform's intuitive design and straightforward tools make it a valuable asset in daily workflows. Customers appreciate the ease of learning and using the features, highlighting the platform's commitment to user experience. The ability to categorize, cache, and identify images efficiently adds to the platform's usability, allowing for streamlined sharing and management. Additionally, the platform's customer support is commended for its responsiveness and assistance in enhancing user navigation.

Users of Crowdriff have made several recommendations based on their experiences with the platform. The most common ones include recommending taking a demo to explore the functionalities of Crowdriff, using it for various purposes, and having a consistent hashtag to gather user-generated images. These recommendations highlight the importance of understanding the platform's capabilities, its versatility, and the effectiveness of using a single hashtag to collect and showcase user-generated content. Additionally, users recognize Crowdriff as a leader in the user-generated content space in the travel and tourism industry, recommending it as a tool to boost user engagement.

Enjoyable and Time-Saving Image Search: Users find using Crowdriff to search for images enjoyable and time-saving. Many reviewers have stated that the ability to sort images into groupings makes their workflow much easier, resulting in significant time savings.

Flexible Asset Upload: Reviewers love the feature that allows them to upload their own assets in Crowdriff, as it provides more flexibility and options for their marketing materials. Several users have mentioned how this feature has expanded their creative possibilities and enhanced their overall marketing strategies.

Seamless Integration with Tourism Partners: Users appreciate the seamless integration of Crowdriff with their tourism partners, allowing them to easily share user-generated content. Numerous reviewers have highlighted how this integration has facilitated collaboration and strengthened relationships with their partners, ultimately enhancing the quality of their marketing campaigns.

Limited Location Tags: Some users have expressed a desire for location tags in Crowdriff, but acknowledge that this limitation is not the software's fault. 

Cluttered Dashboard: Users have mentioned that the dashboard can sometimes become cluttered with irrelevant posts and photos, although they understand that it may not necessarily be Crowdriff's fault. They express a wish for an easier way to block out irrelevant content.

Dependency on Social Media Channels: Several users dislike the fact that Crowdriff is dependent on social media channels' algorithms and rules, which can lead to inconvenient API changes. However, they do recognize that Crowdriff keeps them informed and tries to make up for these shortcomings.

CrowdRiff is a visual marketing platform designed to assist destination marketing organizations (DMOs), tour operators, resorts & hotels, attractions, and museums in enhancing their marketing efforts. According to the vendor, CrowdRiff enables businesses of various sizes to curate and publish high-quality visuals and short-form videos by sourcing and managing user-generated content (UGC). This platform caters to a wide range of professionals and industries, including destination marketers, digital marketers, travel and tourism marketers, content managers, and social media managers.

## Key Features

**UGC Sourcing**: According to the vendor, CrowdRiff allows users to easily source and curate high-quality user-generated content (UGC) from social media platforms and online sources. Users have the ability to search for specific keywords, locations, or hashtags to find relevant UGC for their marketing campaigns.

**Rights Management**: The vendor claims that CrowdRiff simplifies the process of securing rights to user-generated content. Users can request rights to UGC directly from the platform and automate the rights approval process. The platform ensures that all UGC used in marketing materials is properly licensed and rights-approved.

**Digital Asset Management (DAM)**: CrowdRiff provides a centralized DAM system for organizing and managing visual assets. Users can easily search, tag, and categorize their visual media to streamline content management. The platform offers automatic tagging using visual AI, which assigns relevant keywords to each asset.

**Short-Form Video Creation**: According to the vendor, CrowdRiff enables users to create and edit engaging short-form videos for social media and website use. Users can import their existing visual assets and customize videos with editing tools, captions, and branding elements. The platform allows users to publish videos directly to social media platforms and embed them on their website.

**Interactive Visuals**: The vendor states that CrowdRiff allows users to create interactive visual experiences for their website visitors. Users can create smart galleries with custom calls-to-action (CTAs) and location tagging. The platform offers zero coding solutions to easily embed interactive visuals on websites.

**Smart Recommendations**: According to the vendor, CrowdRiff provides data-backed recommendations for visual content based on user engagement and performance metrics. The platform helps users identify the best visuals to use in their marketing campaigns, enabling data-driven decisions and optimization of visual content strategy.

**Improve Marketing Performance**: The vendor claims that CrowdRiff enables marketers to gain insights into the performance of their visuals and improve their marketing efforts. By analyzing engagement metrics, marketers can optimize their content and enhance the results of their website, digital ads, and marketing campaigns.

**Collaborate with Partners**: According to the vendor, CrowdRiff's Media Hub feature allows marketers to collaborate with partners by creating personalized visual content packages. Partners, such as journalists, can review, request access to, and download visuals on any device, making it easy to share high-quality visuals for promotional purposes.

**Securely Acquire Rights to Visuals**: The vendor states that CrowdRiff provides a secure way for marketers to acquire the rights to use visuals shared by their audience. Marketers can request permission to use UGC directly from the content creators, ensuring compliance with copyright regulations and avoiding legal issues.

**Tag and Categorize Visuals**: According to the vendor, marketers can tag and categorize their visuals in CrowdRiff for easy search and accessibility. This allows marketers to quickly find the right visuals for their marketing campaigns and ensures their best content is always at their fingertips.

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CrowdRiff

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Likelihood to Recommend

Content Creation

Content Publishing

Content Reporting & Analytics

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Easily share with third parties:
We make it simple to send images to partners, media contacts and other team members.

Spend less time searching:
Find the exact visuals you need, in seconds, using the industry’s most powerful intelligent image search.

Bring your website to life:
Wow your website visitors with a visually rich experience. Responsive galleries make it easy to keep your site fresh with the latest and greatest visuals.

Flexible rights management: 
Customize how you ask for rights to social media photos and create a great experience for your community.

Find untapped UGC:
Delve into the richest source of UGC visuals around your brand.

More visuals, more clicks:
Add branded calls to action to your photos, so visitors can click through to relevant information on your website.

Surface visuals that resonate: 
Sort your visuals by the number of likes or comments, so you can see which visuals are engaging your community.

CrowdRiff offers a content marketing platform for the travel industry.

CrowdRiff Inc.

Travel Marketing made visual. See what CrowdRiff can do for your travel brand.

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Sprout

Social Media Manager

CrowdRiff 2022-04-26 09:07:24

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I used CrowdRiff to source UGC for reposting purposes. We also use the localhood feature for our website.

searching images
the filtering, being able to exclude terms hashtags, etc.
easy to use

would love to be able to search by geographic location

very positive impact, has saved us money in that some of the images we have not needed to purchase.

CrowdRiff

Overview

What is CrowdRiff?