Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
Supported: Advanced search
Supported: Identification of new leads
Supported: List quality
Supported: Email contacts
Supported: List upload/download
Supported: Ideal customer targeting
Supported: Load time/data access
Sales Intelligence Data Standards Features
Supported: Contact information
Supported: Company information
Data Augmentation & Lead Qualification Features
Supported: Smart lists and recommendations
Supported: Salesforce integration
Supported: Company/business profiles
Supported: News updates
Supported: Prospect tracking/following
Supported: Alerts and reminders
Supported: Data hygiene
Supported: Automatic data refresh
Supported: Filters and segmentation
Supported: Ability to append contact, lead, and account level data
[In my opinion] let me say I am only giving a 1 because less than that is not an option. [I feel that] I would not waste my time investing or using Crunchbase. [In my experience] most of the contact information found at [these] companies [are] out of date. [In my experience] on our own profile, over 1/2 the company contacts listed were either no longer with the company or had incorrect titles or titles they never had, and in some cases never worked for our company. Even CEO information was 12 months out of date. As companies cannot update their own information, even with a paid account, we inquired about how to update the incorrect data. This took 3 weeks and multiple tickets to get a response. We then provided a list of all the correct information and after 2 more weeks requested a status. The response was that "this data (on their site) comes from 3rd party partners. Crunchbase provides the information to those partners to update on their side, but Crunchbase does not control their editing cadence. [In my opinion] you will need to regularly check the page for updates", to translate that response, it basically says that Crunchbase is an aggregator of data. They own the site, but none of the information on it is owned or managed by Crunchbase. [in my personal opinion] I am not sure why anyone would use Crunchbase. [I feel] It is not a reliable source of information about the companies on its pages, and their customer service is less than stellar.
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
Crunchbase is well suited for doing a preliminary analysis of a private company. As a result of the user interface being easy to navigate, analysis can be completed in a quick and efficient manner. The web and mobile app data is also likely to be useful for sales personnel to gauge consumer traffic and interest in companies.
Well suited for sales professionals that are SDR/BDRs, account managers, account executives, customer success managers, and renewals. It is ideal for understanding quick financial intel to make better decisions when prospecting.
Not suited for people who need detailed financial information. Just high-level.
Crunchbase is most helpful for prospecting startups. It is extremely valuable to have insight into the amount of capital raised, from where it came, when it came, and when the next round is expected. Also Crunchbase provides you with helpful and relevant links to other platforms like LinkedIn or the company website, making it a one-stop-shop, especially for early stage research.
Any time you are speaking with a client, it is to your benefit to know more about their tech space as well as competitors. It just makes you seem more trustworthy and smart, so they are more likely to purchase your product.
Crunchbase Pro is pretty inexpensive and offers so much great data. What's more, you could use it as your sole provider for account data in your CRM with the CRM integration and have very clean and accurate data with a reasonable margin of error. I also love that you can have saved searches, and get alerts on those search criteria each week. For example, I can have a weekly alert on major funding rounds from companies that meet the given search criteria.
Crunchbase is great to help find companies who have gotten funding and have money to scale and use for customer acquisition. I have found so many companies to go after from the daily emails and have gotten many meetings from going after them. It is very accurate information that we can always count on being reliable.
I think Crunchbase is one of the best tools I have for understanding market space and changes in the industry. For example I work in medical, A&D and electronics - three massive industries. Understanding which are trending towards or away from my product is key to understand where to spend the most time day over day.
As my position is Business Development Representative, Crunchbase is a great tool for finding net new accounts to prospects based on recent funding, company size, headcount, revenue, recent acquisitions, etc.