Name: Cubb
Author: Cubb

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Interactive Application Security Testing (IAST)

Product Lifecycle Management (PLM)

Service Mesh

Development

Alumni Management

School Management

Education

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Operational Analytics

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Pay Equity

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Application Performance Management (APM)

Archiving

Build Automation

Cloud Storage

Composable Infrastructure

Data Integration

Data Privacy Management

Database Performance Monitoring

Email Verification

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Internet Security

License Management

Network Diagnostics

Network Performance Monitoring

Network Simulation

SQL Server Performance Monitoring

Storage Management

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Computer-Assisted Translation

Content Management

Creative Collaboration

Email Marketing

Marketing Automation

Product Sampling

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

API Security

Security

Construction Management

ID Card

Laboratory Information Management

Last Mile Delivery

Municipal

Nonprofit CRM

Roofing

Vertical-Specific

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Cubb is a customer research platform offered by Skills of the Modern Age Pty Ltd. According to the vendor, Cubb helps teams create, collaborate, and analyze customer journeys, personas, surveys, interviews, and more. The product is suitable for organizations of all sizes, from small startups to large enterprises. It is used by professionals in various fields including designers, user experience (UX) professionals, market researchers, product managers, customer experience (CX) teams, and marketing teams.

## Key Features

**Customer Personas**: According to the vendor, Cubb allows users to create data-backed customer personas that combine research insights from multiple sources. This feature aims to provide a better understanding of customer needs and behaviors through persona creation. Users can combine images, rich text, and data to bring personas to life. The product offers persona templates for time-saving convenience or customizable structures to suit specific projects.

**Customer Journey Maps**: Cubb enables users to build and share interactive journey maps that combine various elements such as images, emotions, documents, and quotes. According to the vendor, users can customize the structure of journey maps by combining different elements such as quotes, emotion lines, document uploads, images, channels, and more. The product allows for real-time updates to journey maps through a drag-and-drop interface, facilitating collaboration with team members and clients. Additionally, high-quality journey maps can be exported to PDF, JPG, or PNG formats.

**Customer Interviews**: Cubb provides a platform for developing, sharing, and reusing interview scripts for effective customer interviews. According to the vendor, the product offers a centralized hub for storing and accessing interview notes, eliminating the risk of losing valuable insights. Users can automatically analyze interview insights and generate visual, graphical reports. Specific interview insights can be pulled into personas, providing a comprehensive understanding of customer feedback.

**Research Surveys**: Cubb allows users to capture and analyze customer feedback through research surveys. According to the vendor, users can create responsive surveys to collect meaningful insights. The product offers analysis of metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and customer effort, presenting the results in easy-to-understand reports. Surveys created with Cubb are mobile-responsive and compatible with various devices.

**CX Experiments**: With Cubb, users can identify, schedule, and monitor CX experiments across customer journeys. The vendor claims that this feature ensures that insights are turned into action by implementing and managing experiments. Users can monitor the impact of CX experiments on customer journeys and continuously improve customer experiences through data-driven experiments.

**Collections**: Cubb allows users to organize different research activities into collections. According to the vendor, collections can be shared with team members and clients, facilitating collaboration. Users can combine various research artifacts, such as personas, journey maps, interviews, and surveys, into collections. This feature aims to simplify collaboration and streamline research activities.

OvationCXM is a Customer Experience Management (CXM) company helping businesses and their partner ecosystems deliver  customer experiences with complete visibility and precise control.

Reactive

Asissted

Automated

Proactive

CXMEngine by OvationCXM

Basic

Keatext

Cubb

Customer Experience Management (CX, or CXM, or alternately CEM) is an approach to guiding the customer experience with an emphasis on personalization, customer journey, feedback, knowledge, and self-teaching. CXM platforms present a centralized place to oversee and manage the customer experience through integrations with a web content management system, a CRM, and other sources of data to improve customer engagement and enhance the online user experience.

Customer Experience Management

Customer experience management

Features that allow businesses to track customer sentiment and feedback, analyze and optimize the customer journey, and personalize content and website experiences for users.

Multi-channel customer feedback collection

The ability to collect qualitative and quantitative feedback from customers across a range of inputs. These could include in-app polls and surveys, email surveys, comments made on social platforms, SMS / messaging comments, NPS score, customer contributed videos, and focus group interviews.

Product usage analytics

The ability to see how, where, and when users are using your platform (e.g. how long users spend on a page, which actions they take, etc.)

Customer experience profiles

Profiles that correspond to individual customers or accounts and display a record of interactions your brand has had with that customer.

Customer experience dashboard

A dashboard that shows an aggregated view of things like customer sentiment, churn risk, qualitative and quantitative feedback, etc.

Customer journey mapping

The ability to map out the journey your customers take by persona.

Churn risk scoring

A score or metric that predicts how likely a given customer or account is to churn. This may be more relevant for B2B companies.

AI-powered recommendations

Customer experience optimization recommendations that are driven by AI-recommendations.

Website A/B testing

The ability to A/B test your website and optimize parts of the customer experience with your product.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Cubb

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What is Cubb?