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Curata

Curata

Overview

What is Curata?

Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and…

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Recent Reviews

TrustRadius Insights

Curata has been highly valued by users for its ability to streamline content marketing efforts and save time by providing trending …
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Pricing

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Curata Software

$699

Cloud
per Instance (no seat limits)

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Forza horizon2 demo nebunie curata!

YouTube
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Product Details

What is Curata?

Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to:

  • Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content.
  • Streamline content production: An easy to use editorial calendar to keep your team on the same page and incorporate data-driven insights into your strategy.
  • Integrate easily with existing processes and applications: <20 minutes to integrate with Google Analytics, marketing automation (e.g., Marketo, Eloqua, Pardot) and SF.com

Curata's content curation software (Curata CCS) enables marketers to find, organize, publish and promote content in <19 minutes a day to feed the content marketing beast. According to the vendor, this solution enables users to:

  • Discover the best content with a self-learning search engine and relevancy indicator.
  • Easily organize and contextualize content.
  • Publish and promote content anytime and anywhere (integration with most marketing automation, CMS and social media)

Curata Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Page-level engagement analytics

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

Curata Video

Introduction to Curata: Explainer Video

Curata Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAll countries
Supported LanguagesAll languages
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Curata has been highly valued by users for its ability to streamline content marketing efforts and save time by providing trending articles specific to their industry. Users have praised the tool for improving brand trustworthiness and enabling better participation in industry conversations. Additionally, Curata has been instrumental in generating more blog content by adding posts that link to curated articles. It has also found great success as a tool for curating immigration news and resources, providing a reputable resource for communities looking to stay informed. Small marketing teams have found Curata particularly helpful in finding relevant content that meets their needs and is tailored to their audience. Furthermore, Curata has played a vital role in establishing thought leadership and expertise for clients, by helping them create a digital footprint that showcases their body of work. The integration with Wordpress also enables more effective communication by identifying pertinent content for sharing and market intelligence. Moreover, Curata has proven to be invaluable in finding new and relevant sources of content that resonate with the target audience, as well as aiding in research for new blog posts and ebooks. Communication issues around content have been solved by using Curata as it serves as a central point of contact for marketing organizations. Additionally, Curata has helped companies stay informed about industry trends and track their progress compared to competitors. This is further enhanced through its timeline feature, which improves organization, efficiency, and understanding of content performance. Its utility extends beyond marketing teams, as it has been successfully used to provide members with the latest corporate governance news and education. Lastly, Curata's potential to source content for healthcare-focused emails has garnered praise from users who appreciate the ease with which emails can be sent out directly through the platform.

Users have provided several recommendations based on their experiences with Curata. The most common ones include:

  1. Prepare channels beforehand: Users suggest having the channels set up before using the software. This allows for smoother and more efficient content curation.

  2. Train the software for desired topics: Users recommend investing time to train Curata for specific topics of interest. This helps the software better understand and curate relevant content.

  3. Compare with other curation software: Users advise comparing Curata with other curation software options in the market. This can help determine if Curata meets specific needs and requirements.

Overall, users find Curata to be a valuable tool for content curation, praising its user interface, support, and time-saving capabilities. They also recommend onboarding early adopters, checking references, verifying API integrations, and meeting with customer success managers regularly for a successful experience with Curata.

Attribute Ratings

Reviews

(1-3 of 3)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have been using Curata for about two years now. When I use Curata, I know I am avoiding a potential problem that could render my work worthless, which is creating content that does not make any return. Curata saves me from wasting time, effort, and money. It automatically curates info and relevant data that help me produce content that makes returns.
  • curate relevant content
  • content management
  • more subscription plans as not all people need all features.
Curata is well suited to gather information and data that I need in order to produce relevant content to make revenue instead of wasting my time and resources on content that nobody would read or watch. It is very useful when it comes to finding content written in languages other than English, curating it, and posting it to various platforms.
Content Creation (4)
82.5%
8.3
Ideation
80%
8.0
Approval workflows
80%
8.0
Content collaboration
90%
9.0
Content calendar
80%
8.0
Content Publishing (5)
80%
8.0
Content hub
80%
8.0
Embedded CTAs
80%
8.0
Content distribution
80%
8.0
Content promotion
80%
8.0
Content automation
80%
8.0
Content Reporting & Analytics (4)
82.5%
8.3
Closed-loop tracking and reporting
80%
8.0
Content performance analytics
90%
9.0
Campaign optimization dashboard
80%
8.0
Competitive analytics
80%
8.0
  • It automatically finds and curates content so I can focus on other aspects of content creation.
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue.
Shane Adair | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We started using Curata as a way to curate content from across the web that would apply to our business and our product offerings. We were just beginning a content strategy and until we had our own library of content built out we wanted to at least offer something for our site visitors. We also wanted content that would entice prospective clients to our site. We no longer curate content and have mainly been using it as a way to post our press releases to our site.
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Content Creation (4)
N/A
N/A
Ideation
N/A
N/A
Approval workflows
N/A
N/A
Content collaboration
N/A
N/A
Content calendar
N/A
N/A
Content Publishing (5)
30%
3.0
Content hub
70%
7.0
Embedded CTAs
N/A
N/A
Content distribution
80%
8.0
Content promotion
N/A
N/A
Content automation
N/A
N/A
Content Reporting & Analytics (4)
42.5%
4.3
Closed-loop tracking and reporting
80%
8.0
Content performance analytics
90%
9.0
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Allison Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using Curata to curate content relevant to our target audience to supplement our original content production. We are using this content to feed our blog page (which we're transferring to our Curata microsite which is hosted for free with our subscription) where we post third party news and original content, our weekly and monthly newsletters, and our social channels. We're a very lean marketing and sales team and Curata streamlines the process of finding and sharing content for us across multiple channels.
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
  • The analytics provided with Curata are not great, the metrics provided are very basic. You can set up a Google Analytics account for the microsite (which solves that issue), but reporting in terms of email and social could definitely improve.
  • Social sharing of curated content could be improved. I'd love to see the ability to customize Linkedin posts, as well as share to Google+ among other things. Social is not a strong point for Curata, but that was conveyed to me by our sales representative from the beginning.
Curata is great for marketing teams who need good material to supplement their original content creation, and it's fabulous is you have an extremely targeted audience.We're a very lean team, and Curata is a great asset for us to streamline our processes of feeding a variety of different channels. There are other solutions that are stronger in terms of social sharing capabilities, so if that is the main feature you are looking for I would suggest looking into Curata but also researching other solutions as well.
  • The efficiency of our marketing team has definitely improved. We are able to feed our content channels much better and more productively than we were before.
  • The value we are able to offer our audience through our content channels like our newsletters and blog has greatly increased. We are able to provide better content in a nicer format and our subscribers have become more engaged as a result.
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision.
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters.
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