TrustRadius Insights
Curata has been highly valued by users for its ability to streamline content marketing efforts and save time by providing trending …
Starting at $699 per Instance (no seat limits)
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What is Curata?
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and…
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Pricing
Curata Software
$699
Cloud
per Instance (no seat limits)
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Forza horizon2 demo nebunie curata!
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Curata?
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to:
- Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content.
- Streamline content production: An easy to use editorial calendar to keep your team on the same page and incorporate data-driven insights into your strategy.
- Integrate easily with existing processes and applications: <20 minutes to integrate with Google Analytics, marketing automation (e.g., Marketo, Eloqua, Pardot) and SF.com
Curata's content curation software (Curata CCS) enables marketers to find, organize, publish and promote content in <19 minutes a day to feed the content marketing beast. According to the vendor, this solution enables users to:
- Discover the best content with a self-learning search engine and relevancy indicator.
- Easily organize and contextualize content.
- Publish and promote content anytime and anywhere (integration with most marketing automation, CMS and social media)
Curata Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Page-level engagement analytics
Curata Screenshots
Curata Video
Introduction to Curata: Explainer Video
Curata Integrations
Curata Competitors
Curata Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Countries | All countries |
| Supported Languages | All languages |
Comparisons
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Reviews and Ratings
(6)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Curata has been highly valued by users for its ability to streamline content marketing efforts and save time by providing trending articles specific to their industry. Users have praised the tool for improving brand trustworthiness and enabling better participation in industry conversations. Additionally, Curata has been instrumental in generating more blog content by adding posts that link to curated articles. It has also found great success as a tool for curating immigration news and resources, providing a reputable resource for communities looking to stay informed. Small marketing teams have found Curata particularly helpful in finding relevant content that meets their needs and is tailored to their audience. Furthermore, Curata has played a vital role in establishing thought leadership and expertise for clients, by helping them create a digital footprint that showcases their body of work. The integration with Wordpress also enables more effective communication by identifying pertinent content for sharing and market intelligence. Moreover, Curata has proven to be invaluable in finding new and relevant sources of content that resonate with the target audience, as well as aiding in research for new blog posts and ebooks. Communication issues around content have been solved by using Curata as it serves as a central point of contact for marketing organizations. Additionally, Curata has helped companies stay informed about industry trends and track their progress compared to competitors. This is further enhanced through its timeline feature, which improves organization, efficiency, and understanding of content performance. Its utility extends beyond marketing teams, as it has been successfully used to provide members with the latest corporate governance news and education. Lastly, Curata's potential to source content for healthcare-focused emails has garnered praise from users who appreciate the ease with which emails can be sent out directly through the platform.
Users have provided several recommendations based on their experiences with Curata. The most common ones include:
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Prepare channels beforehand: Users suggest having the channels set up before using the software. This allows for smoother and more efficient content curation.
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Train the software for desired topics: Users recommend investing time to train Curata for specific topics of interest. This helps the software better understand and curate relevant content.
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Compare with other curation software: Users advise comparing Curata with other curation software options in the market. This can help determine if Curata meets specific needs and requirements.
Overall, users find Curata to be a valuable tool for content curation, praising its user interface, support, and time-saving capabilities. They also recommend onboarding early adopters, checking references, verifying API integrations, and meeting with customer success managers regularly for a successful experience with Curata.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
August 03, 2022
Automate, Facilitate and Create
I have been using Curata for about two years now. When I use Curata, I know I am avoiding a potential problem that could render my work worthless, which is creating content that does not make any return. Curata saves me from wasting time, effort, and money. It automatically curates info and relevant data that help me produce content that makes returns.
- curate relevant content
- content management
- more subscription plans as not all people need all features.
82.5%
8.3
80%
8.0
82.5%
8.3
- It automatically finds and curates content so I can focus on other aspects of content creation.
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue.
March 23, 2018
Curata has its pluses and great support
We started using Curata as a way to curate content from across the web that would apply to our business and our product offerings. We were just beginning a content strategy and until we had our own library of content built out we wanted to at least offer something for our site visitors. We also wanted content that would entice prospective clients to our site. We no longer curate content and have mainly been using it as a way to post our press releases to our site.
- Allows you to curate content and narrow your search parameters to pretty specific areas.
- It learns your selections and overtime serves up better and more relevant content.
- It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
- Curata's support is great, if you need them they will help out quickly to resolve your issues.
- For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
- Having to keep reconnecting LinkedIn would throw me off at times.
- Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
N/A
N/A
30%
3.0
42.5%
4.3
- I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.