For marketing, we are using it for two things: sending …
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Entry-level set up fee?
- Setup fee optional
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $150 per month
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending email, push notifications, text messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 4,100 companies, sending over 8 billion messages per year.
Founded in 2012, Customer.io is a globally distributed, remote-first company.
- Supported: Data-driven segment builder
- Supported: Multichannel messaging
- Supported: Newsletters
- Supported: Transactional messages
- Supported: Android and iOS mobile SDK
- Supported: Ad audience sync
- Supported: Visual workflow builder
- Supported: A/B testing
- Supported: Multivariate testing
- Supported: Triggered drip sequences
- Supported: API
- Supported: Webhooks
- Supported: Dashboards
- Supported: Conversion tracking
- Supported: Multiple sending workspaces
- Supported: Role-based permissions
- Supported: Timezone sending
- Supported: Multi-language messages
|Small Businesses (1-50 employees)||73%|
|Mid-Size Companies (51-500 employees)||25%|
|Enterprises (more than 500 employees)||2%|
We are just starting to use SMS and it isn't using a native system but tying into Twilio, so I think you would be better off with a dedicated SMS platform if you are focusing heavily on that channel.
If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Where Customer.io is not as well suited would be an environment where each lead/customer requires a personalized email/attention. Customer.io is designed to help you scale, but if you are just writing one off emails you might like another tool.
It's perfect if you want your email series to change dynamically based on customer engagement: for example, let's say you get a new client and want them to complete 3 key steps to register with you. If they take Step 1, but not Step 2 and 3, you don't want to email them asking to do Step 1. So Customer.io would automatically skip your "Step 1 Email" and move on to Step 2 and 3.
It's also excellent for A/B testing, so you can optimize whatever you're using it for.