Customer.io Reviews

9 Ratings
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Score 9.7 out of 101

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Reviews (1-4 of 4)

Santiago Valdés profile photo
Score 10 out of 10
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If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).
If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
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Score 10 out of 10
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Customer.io is great if you're a B2C company, or you have to send out lots of automated / triggered emails based on customer behavior. If you want more advanced automation workflows (e.g. B2B marketing) then you might want to look for a different product. Either way Customer.io is a great email tool.
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Sean Anderson profile photo
Score 8 out of 10
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Customer.io is perfect for drip email campaigns, meaning any scenario where you need to send a series of emails to a certain client. Ideal for engaging new prospects, maybe ones on a free trial for your own product, or for upselling clients based on their activity on your own site or their engagement with your own products. Also ideal for onboarding and tutorials/training emails.

It's perfect if you want your email series to change dynamically based on customer engagement: for example, let's say you get a new client and want them to complete 3 key steps to register with you. If they take Step 1, but not Step 2 and 3, you don't want to email them asking to do Step 1. So Customer.io would automatically skip your "Step 1 Email" and move on to Step 2 and 3.

It's also excellent for A/B testing, so you can optimize whatever you're using it for.
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Ted Bennett profile photo
Score 10 out of 10
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A few specific scenarios where Customer.io is well suited would be attempting to scale your email campaigns, personalize and trigger emails based off of events from your system. Companies who use Segment and other third party tools would be well suited as Customer.io integrates super easy with other tools.

Where Customer.io is not as well suited would be an environment where each lead/customer requires a personalized email/attention. Customer.io is designed to help you scale, but if you are just writing one off emails you might like another tool.
Read Ted Bennett's full review

Customer.io Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (4)
8.1
Dynamic content (4)
7.2
Ability to test dynamic content (4)
7.2
A/B testing (4)
6.9
Mobile optimization (2)
10.0
Email deliverability (4)
9.4
List management (2)
10.0
Triggered drip sequences (4)
10.0
Dashboards (4)
7.3
Standard reports (4)
5.6
Custom reports (1)
7

About Customer.io

Customer.io allows small to mid-size B2B and B2C companies to send triggered or segmented, contextual marketing or transactional (e.g. payment receipts) emails. Customer.io supports A/B Testing, timed messages, multi-touch automated email campaigns based on a trigger event or segment membership (or both), and the requisite conversion tracking to capture what worked. Segmentation assimilates information from events, profile data, message activity, and page views to locate the best customers who are profiled in detail.

Customer.io offers a free, 30-day trial, and pricing starts at $250 for 50,000 profiles and 100,000 messages. Beyond this, Customer.io offers standard $750, $1,250, and $2,500 per month plans with profile size starting at 250,000 for the $750 plan and up to 1,000,000 profiles for the $2,500 plan. Plans can be tailored to suit needs greater than the $2,500 plan, and there's no need for a quote, because customer.io offers an online calculator to calculate various scenarios.

Customer.io is based in Portland, Oregon and has grown rapidly since its initial seed round in May, 2013. Customer.io has been rapidly adopted and is popular in the US, and is used worldwide.

Customer.io Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Does not have featureMobile optimization
Has featureEmail deliverability
Does not have featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Does not have featureCustom reports
Additional Features
Has featureAPI Triggered Messages
Has featureRole-based permissions
Has featureNewsletters
Has featureWebhooks
Has featureSlack integration
Has featureUrban Airship integration
Has featureTwilio SMS integration
Has featureZapier integration
Has featureCustom DKIM, SPF
Has featureTimezone sending
Has featureOptional dedicated sending IP
Has featureMultiple sending workspaces
Has featureConversion tracking

Customer.io Screenshots

Customer.io Integrations

Customer.io Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No
EditionPricing DetailsTerms
Small Business$250month
Startup$750month
Enterprise$1,250month
Broadcast$2,500month

Every edition includes free messages and profiles. Small Business: 50,000 profiles / 100,000 free messages per month Startup: 250,000 profiles / 500,000 free messages per month Enterprise: 500,000 profiles / 1,000,000 free messages per month Broadcast: 1,000,000 profiles / 5,000,000 free messages per month

Customer.io Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
60%
Mid-Size Companies (51-500 employees)
35%
Enterprises (> 500 employees)
5%

Customer.io Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Customer.io Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No