Customer.io Reviews

13 Ratings
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Score 9.7 out of 100

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Reviews (1-6 of 6)

Mike Koolwijk | TrustRadius Reviewer
March 13, 2020

Wanna advance your email marketing to the next level? Then this is the tool for you!

Score 9 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

If you want to run a fast test campaign for let's say a new product, or collect data really fast and turn those in easy segments to communicate in a better way. Then go for it, it's so easy and fast to set up a customer communication stream, that it's also great for testing smaller campaign. Most of the time the hold back would be time + setup to do this. Not with Customer.io.
Read Mike Koolwijk's full review
Santiago Valdés | TrustRadius Reviewer
February 12, 2019

Scalability and automation for your emails

Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).
If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Read Santiago Valdés's full review
Anonymous | TrustRadius Reviewer
August 16, 2018

The best email platform for high-volume B2C communication

Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

Customer.io is great if you're a B2C company, or you have to send out lots of automated / triggered emails based on customer behavior. If you want more advanced automation workflows (e.g. B2B marketing) then you might want to look for a different product. Either way Customer.io is a great email tool.
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Sean Anderson | TrustRadius Reviewer
June 23, 2017

Customer.io is the (nearly) perfect drip email system

Score 8 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

Customer.io is perfect for drip email campaigns, meaning any scenario where you need to send a series of emails to a certain client. Ideal for engaging new prospects, maybe ones on a free trial for your own product, or for upselling clients based on their activity on your own site or their engagement with your own products. Also ideal for onboarding and tutorials/training emails.

It's perfect if you want your email series to change dynamically based on customer engagement: for example, let's say you get a new client and want them to complete 3 key steps to register with you. If they take Step 1, but not Step 2 and 3, you don't want to email them asking to do Step 1. So Customer.io would automatically skip your "Step 1 Email" and move on to Step 2 and 3.

It's also excellent for A/B testing, so you can optimize whatever you're using it for.
Read Sean Anderson's full review
Ted Bennett | TrustRadius Reviewer
August 01, 2017

Using Customer.io with Segment - dream come true

Score 10 out of 10
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Verified User
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Likelihood to Recommend

A few specific scenarios where Customer.io is well suited would be attempting to scale your email campaigns, personalize and trigger emails based off of events from your system. Companies who use Segment and other third party tools would be well suited as Customer.io integrates super easy with other tools.

Where Customer.io is not as well suited would be an environment where each lead/customer requires a personalized email/attention. Customer.io is designed to help you scale, but if you are just writing one off emails you might like another tool.
Read Ted Bennett's full review

Customer.io Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (6)
6.9
Dynamic content (6)
8.3
Ability to test dynamic content (6)
8.3
A/B testing (6)
7.6
Mobile optimization (2)
10.0
Email deliverability reporting (11)
8.1
List management (2)
10.0
Triggered drip sequences (6)
9.6
Dashboards (6)
5.8
Standard reports (6)
5.2
Custom reports (1)
7

About Customer.io

Customer.io allows small to mid-size B2B and B2C companies to send triggered or segmented, contextual marketing or transactional (e.g. payment receipts) emails. Customer.io supports A/B Testing, timed messages, multi-touch automated email campaigns based on a trigger event or segment membership (or both), and the requisite conversion tracking to capture what worked. Segmentation assimilates information from events, profile data, message activity, and page views to locate the best customers who are profiled in detail.

Customer.io offers a free, 30-day trial, and pricing starts at $150 for 12,000 profiles. Beyond this, Customer.io has tiered pricing through 50K profiles - and offers annual contracts starting at $1,000 a month

Customer.io Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Does not have featureMobile optimization
Has featureEmail deliverability reporting
Does not have featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Does not have featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureAPI Triggered Messages
Has featureRole-based permissions
Has featureNewsletters
Has featureWebhooks
Has featureSlack integration
Has featureUrban Airship integration
Has featureTwilio SMS integration
Has featureZapier integration
Has featureCustom DKIM, SPF
Has featureTimezone sending
Has featureOptional dedicated sending IP
Has featureMultiple sending workspaces
Has featureConversion tracking

Customer.io Integrations

Zapier, Twilio Programmable SMS, Slack, Twilio SendGrid Email API, Mailgun, Airship (formerly Urban Airship), Mailchimp Transactional Email (Mandrill)

Customer.io Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Customer.io Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
60%
Mid-Size Companies (51-500 employees)
35%
Enterprises (> 500 employees)
5%

Customer.io Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Customer.io Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No