Customer.io

Customer.io

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Score 8.6 out of 100
Customer.io

Overview

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Pricing

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Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttp://customer.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $150 per month

Features Scorecard

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Product Details

What is Customer.io?

Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending email, push notifications, text messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 4,100 companies, sending over 8 billion messages per year.

Founded in 2012, Customer.io is a globally distributed, remote-first company.

Customer.io Features

  • Supported: Data-driven segment builder
  • Supported: Multichannel messaging
  • Supported: Newsletters
  • Supported: Transactional messages
  • Supported: Android and iOS mobile SDK
  • Supported: Ad audience sync
  • Supported: Visual workflow builder
  • Supported: A/B testing
  • Supported: Multivariate testing
  • Supported: Triggered drip sequences
  • Supported: API
  • Supported: Webhooks
  • Supported: Dashboards
  • Supported: Conversion tracking
  • Supported: Multiple sending workspaces
  • Supported: Role-based permissions
  • Supported: Timezone sending
  • Supported: Multi-language messages

Customer.io Screenshots

See account performance at a glance from the Dashboard view.Drag and drop messages, time delays, and branches exactly where you want them; so you can build your best campaigns yet.Localization for your global audience. Build one message. Deliver it in multiple languages.Trigger campaigns based on forms submissions, customer attributes, customer actions, dates, and more.Create data-driven or manual segments in the no-code builder for recipient lists, campaign triggers, filters, conversion goals, and more.

Customer.io Video

Customer.io Integrations

Customer.io Competitors

Customer.io Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)73%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)2%

Customer.io Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Customer.io allows small to mid-size companies that sell online to send triggered or segmented, in-context marketing or transactional (e.g. payment receipts) emails. With an emphasis on presenting timely and relevant content to individual customers, Customer.io supports A/B Testing, timed messages, a series of emails based on a trigger event, and the requisite tracking to capture what worked and what did not. Segmentation assimilate information from events and site visits and activity to locate best customers, who are profiled and monitored in detail. Customer.io can be got for free... for up to 200 profiles and 400 monthly emails to them. Beyond this $50 will buy the entry level paid package ($45 if paid annually) for sending 10,000 emails across 5,000 profiles, and $1250 will buy "Enterprise" level tracking and engaging 500,000 persons over 1,000,000 emails monthly. For every tier and plan, it's $.12 for every 1,000 additional email entreaties beyond the allotted double-the-profiles email limit. Plans can be tailored to suit infinitely varied needs, and there's no need for a quote, because customer.io offers an online calculator to suit the very large or exquisitely particular would be user. Customer.io is based in New York and has grown fairly rapidly since its initial seed round in May, 2013, though it is still a relatively small company. However it has been rapidly adapted and is popular in the US, and is used worldwide.

Customer.io starts at $150.

Iterable, Braze, and Mailchimp are common alternatives for Customer.io.

The most common users of Customer.io are from Small Businesses (1-50 employees) and the Internet industry.

Comparisons

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Reviews and Ratings

 (22)

Reviews

(1-8 of 8)
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Jasmine Reyes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you are sending email campaigns or newsletters, I have yet to find a better solution. You can easily tie all of your systems into Customer.io, which makes segmenting your customers based on location, preferences, activity, or any data point you measure.

We are just starting to use SMS and it isn't using a native system but tying into Twilio, so I think you would be better off with a dedicated SMS platform if you are focusing heavily on that channel.
Mike Koolwijk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you want to run a fast test campaign for let's say a new product, or collect data really fast and turn those in easy segments to communicate in a better way. Then go for it, it's so easy and fast to set up a customer communication stream, that it's also great for testing smaller campaign. Most of the time the hold back would be time + setup to do this. Not with Customer.io.
Santiago Valdés | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).
If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Customer.io is great if you're a B2C company, or you have to send out lots of automated / triggered emails based on customer behavior. If you want more advanced automation workflows (e.g. B2B marketing) then you might want to look for a different product. Either way Customer.io is a great email tool.
Ted Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
A few specific scenarios where Customer.io is well suited would be attempting to scale your email campaigns, personalize and trigger emails based off of events from your system. Companies who use Segment and other third party tools would be well suited as Customer.io integrates super easy with other tools.

Where Customer.io is not as well suited would be an environment where each lead/customer requires a personalized email/attention. Customer.io is designed to help you scale, but if you are just writing one off emails you might like another tool.
Sean Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Customer.io is perfect for drip email campaigns, meaning any scenario where you need to send a series of emails to a certain client. Ideal for engaging new prospects, maybe ones on a free trial for your own product, or for upselling clients based on their activity on your own site or their engagement with your own products. Also ideal for onboarding and tutorials/training emails.

It's perfect if you want your email series to change dynamically based on customer engagement: for example, let's say you get a new client and want them to complete 3 key steps to register with you. If they take Step 1, but not Step 2 and 3, you don't want to email them asking to do Step 1. So Customer.io would automatically skip your "Step 1 Email" and move on to Step 2 and 3.

It's also excellent for A/B testing, so you can optimize whatever you're using it for.