Customer.io Reviews

13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100

Do you work for this company? Manage this listing

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-6 of 6)

Joel McLean | TrustRadius Reviewer
May 28, 2020

Customer.io is great

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
Read Joel McLean's full review
Mike Koolwijk | TrustRadius Reviewer
March 13, 2020

Wanna advance your email marketing to the next level? Then this is the tool for you!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Ease of use, a good tool for non programmers, or not so tech savvy people.
  • Great support, willing to help a lot, by chat, calls, or screen sharing.
  • Fast updates, it's a newer tool, but they are coming with fixes and updates fast.
  • Better visual automation builder, they are a little behind here.
  • Automate reports, I would love to see this.
Read Mike Koolwijk's full review
Santiago Valdés | TrustRadius Reviewer
February 12, 2019

Scalability and automation for your emails

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
  • Data collection is a very weak part of Customer.io.
  • You can't export data. You can't see it in any other way except the one they provide... definitely don't expect to rely only on their data because it's poor and can't be segmented.
  • A/B testing could be better. You could use multivariate tests and you should be able to track which parts of the email you sent are most clicked, and so on.
  • Onboarding isn't easy. Sending pageviews every time with the ID is very useful but not very easy to achieve, at least for a smaller company. Docs help but are extremely technical. I think it would be useful to have a friendlier or even an integration team for smaller/less technical teams.
  • Integrating with other APIs for sending special content. For example, trying to send personalized emails to customers based on previous purchases isn't easy to achieve at all.
Read Santiago Valdés's full review
Ted Bennett | TrustRadius Reviewer
August 01, 2017

Using Customer.io with Segment - dream come true

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Integrate with our existing tools
  • Trigger emails based on events
  • Automating our email drip campaigns
  • Time based/triggered emails for new users signing up
  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Read Ted Bennett's full review

Customer.io Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (6)
6.9
Dynamic content (6)
8.3
Ability to test dynamic content (6)
8.3
A/B testing (6)
7.6
Mobile optimization (2)
10.0
Email deliverability reporting (11)
8.1
List management (2)
10.0
Triggered drip sequences (6)
9.6
Dashboards (6)
5.8
Standard reports (6)
5.2
Custom reports (1)
7

About Customer.io

Customer.io allows small to mid-size B2B and B2C companies to send triggered or segmented, contextual marketing or transactional (e.g. payment receipts) emails. Customer.io supports A/B Testing, timed messages, multi-touch automated email campaigns based on a trigger event or segment membership (or both), and the requisite conversion tracking to capture what worked. Segmentation assimilates information from events, profile data, message activity, and page views to locate the best customers who are profiled in detail.

Customer.io offers a free, 30-day trial, and pricing starts at $150 for 12,000 profiles. Beyond this, Customer.io has tiered pricing through 50K profiles - and offers annual contracts starting at $1,000 a month

Customer.io Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Does not have featureMobile optimization
Has featureEmail deliverability reporting
Does not have featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Does not have featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureAPI Triggered Messages
Has featureRole-based permissions
Has featureNewsletters
Has featureWebhooks
Has featureSlack integration
Has featureUrban Airship integration
Has featureTwilio SMS integration
Has featureZapier integration
Has featureCustom DKIM, SPF
Has featureTimezone sending
Has featureOptional dedicated sending IP
Has featureMultiple sending workspaces
Has featureConversion tracking

Customer.io Integrations

Zapier, Twilio Programmable SMS, Slack, Twilio SendGrid Email API, Mailgun, Airship (formerly Urban Airship), Mailchimp Transactional Email (Mandrill)

Customer.io Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Customer.io Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
60%
Mid-Size Companies (51-500 employees)
35%
Enterprises (> 500 employees)
5%

Customer.io Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Customer.io Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No