I work primarily with groups 50 rooms on peak and under, so the quantity of these leads is far greater than larger sized groups. Because of this, I get many a day, which is where Lead Scoring comes into play. As Cvent notes, Lead Scoring provides you with a streamlined process for evaluating, managing, and responding to the RFPs you receive, which for me is extremely valuable. This is being used across my department and it helps to qualify different leads. This helps me prioritize and better go after strong versus weak pieces of business.
- Helps me follow up with groups.
- Prioritizes business.
- Helps my time management.
- Not everyone knows about it.
- Can be slow sometimes.
Cvent Lead Scoring is definitely well suited for someone handling large groups of business at once. It becomes harder to qualify and maintain all the details of each lead, so having this tool really helps. It tracks the group's history, and the group's peak nights, room information, meeting space information, revenue, etc., which is super helpful.