Name: Cvent Lead Scoring
Rating: 7.9 (11 reviews)
Author: Cvent

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Feature Management

Innovation Management

Product Lifecycle Management (PLM)

Development

Classroom Management

Education

Business Intelligence (BI)

Calendar

Collaboration

Digital Rights Management (DRM)

Enterprise Content Management

Statistical Analysis

Visitor Management

Enterprise

Accounting

Corporate Performance Management (CPM)

Digital Banking

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Archiving

Cloud Storage

Configuration Management Databases

Disk Cloning

Email Encryption

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Log Management

Network Performance Monitoring

Office Migration and Repair

SIP Trunking

Software Asset Management

Telecom Expense Management (TEM)

Vendor Risk Management

Virtual Data Room

Web Scraping

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Ecommerce Personalization

Email Marketing

Enterprise Marketing Management

Market Intelligence

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Video Marketing

Web Analytics

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Performance Management

Sales

Fleet Management

Membership Management

Municipal

Rental Property Management

Roofing

Warranty Management

Vertical-Specific

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### Sales Analytics
Users consistently praise Cvent Lead Scoring for its efficiency in filtering data and prioritizing important leads. The sentiment regarding Cvent Lead Scoring's sales analytics capabilities is generally positive, with users highlighting the tool's ability to enhance the sales process, save time, and improve lead prioritization. The sales analytics functionality of Cvent Lead Scoring is seen as a valuable asset in helping sales and marketing teams identify and focus on qualified leads, ultimately leading to improved conversion rates and a more streamlined sales funnel. (Source Reviews: [1](https://www.trustradius.com/reviews/cvent-lead-scoring-2023-12-12-07-22-01), [2](https://www.trustradius.com/reviews/cvent-lead-scoring-2023-01-23-10-55-24), [3](https://www.trustradius.com/reviews/cvent-lead-scoring-2022-03-25-23-08-44), [4](https://www.trustradius.com/reviews/cvent-lead-scoring-2021-11-23-09-46-00))

### Lead Prioritization
Users appreciate Cvent Lead Scoring for its ability to streamline the lead evaluation process, particularly in managing and responding to RFPs efficiently. The tool helps teams collaborate and prioritize leads effectively, enabling them to focus on high-value clients and opportunities. While some users mention the need for more detailed engagement information and dynamic adjustments with customers, overall, the lead prioritization feature is seen as a valuable asset for sales and marketing teams across various industries. (Source Reviews: [1](https://www.trustradius.com/reviews/cvent-lead-scoring-2023-12-12-07-22-01), [2](https://www.trustradius.com/reviews/cvent-lead-scoring-2023-01-23-10-55-24), [3](https://www.trustradius.com/reviews/cvent-lead-scoring-2021-11-23-09-46-00), [4](https://www.trustradius.com/reviews/cvent-lead-scoring-2022-03-25-23-08-44), [5](https://www.trustradius.com/reviews/cvent-lead-scoring-2021-03-16-15-05-17))

### Customer Engagement
Users consistently praise Cvent Lead Scoring for its robust customer engagement capabilities, particularly highlighting the ease of use and the effectiveness of the engagement scoring system. The platform's customer service is also highly regarded, with reviewers noting its responsiveness and helpfulness in addressing queries and issues related to customer engagement. While some users mention minor areas for improvement, such as the need for more detailed engagement metrics, the overall sentiment towards Cvent Lead Scoring's customer engagement features remains positive and impactful. (Source Reviews: [1](https://www.trustradius.com/reviews/cvent-lead-scoring-2023-12-12-07-22-01), [2](https://www.trustradius.com/reviews/cvent-lead-scoring-2021-03-16-15-05-17), [3](https://www.trustradius.com/reviews/cvent-lead-scoring-2020-08-03-09-33-19))

### Customer Relationship Management
Users also express concerns about the potential for inaccuracies and delays in addressing miscalculations due to the lead scoring model's lack of adaptability to evolving customer behaviors. Additionally, the need for regular manual adjustments to ensure timely corrections is highlighted as a drawback in managing customer relationships effectively within Cvent Lead Scoring. (Source Reviews: [1](https://www.trustradius.com/reviews/cvent-lead-scoring-2023-12-12-07-22-01), [2](https://www.trustradius.com/reviews/cvent-lead-scoring-2023-01-23-10-55-24))

Jungle Scout is a platform for selling on Amazon, from the company of the same name in Austin, TX. Founded in 2015 as an Amazon product research tool, Jungle Scout today features a suite of  business management solutions and market intelligence to help entrepreneurs and brands manage their Amazon businesses.

Basic

Suite

Professional

Jungle Scout

Cvent Lead Scoring

Predictive sales analytics tools leverage predictive and machine learning capabilities to improve lead acquisition, lead scoring and customer retention. These tools combine internal and external data to predict which leads will buy, so the sales team can focus their attention on the best leads and improve win rates.

Predictive Sales Analytics

Likelihood to Recommend

Support Rating

Cvent delivers best-in-class technology that helps you simplify the management of each stage of the event lifecycle while giving you the data and insights you need to maximize their value. Whether your event is in-person, virtual, or hybrid, you’ll have one platform with everything you need to find suppliers, engage your audiences, maximize sponsor value, and capture important event data. As the global leader in event marketing and management technology, Cvent is uniquely positioned to support your events of all types, sizes, and complexities.

Cvent

Cvent Surveys

Cvent Event Management

Cvent Event Diagramming

Event marketing

Cvent Lead Scoring 2023-12-12 07:22:01

Marketing Manager

Cvent Lead Scoring 2022-03-25 23:08:44

Director of Sales

Cvent Lead Scoring 2021-11-23 09:46:00

Microsoft 365 Business Premium

Cvent Lead Scoring 2020-08-03 09:33:19

Salesforce Sales Cloud

Freshdesk

Salesforce Starter

Avetta One

Cvent Lead Scoring 2023-01-23 10:55:24

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Reporting aspect

Everyone knows

Color scheme

Allow customization

Easy to use

Top notch

Saves time

Extremely customizable

Time management

Data filtering

Friendly interface

Saves me time

Customer service

Easy to manage

Home

Predictive Sales Analytics Tools

Cvent Lead Scoring helps marketeers prove their ROI when it comes to events: it is easy to use and is very efficient; especially for the sales teams as it allows them to dedicate time and focus to actual selling. 

 Helps prioritise leads and score them according to their engagement - very helpful tool across multiple industries.

Ease of use
Engagement scores
True marketing qualified leads

Even more engagement detail
Has some manual work still to do
Doesn’t dynamically adjust with customers

Engagement scoring
How easy it is to use
Cvent academy and knowledge base to help with questions

Improved relationship between sales and marketing
Easier justification for more events
Helps time management

Cvent Event Management, Cvent Surveys, Cvent Event Diagramming

Cvent Lead Scoring enables you to filter leads that match your criteria. It also helps you calculate a score for each lead, based on factors like the number of people in the group, the group's travel dates, and the group's meeting budget.

Data filters.
Easy to use.
Good interface.

Knowing which leads to work on first is huge.
View all the group business leads in your sales funnel.

Improve the sales process.
Filters leads.

CVENT Lead Scoring takes the leg work out of prioritizing RFPs. I love that you can filter all your leads by so many different metrics. The highest amount of sleeping rooms, or revenue, etc. I really like their slogan of putting the "fun" back into the funnel, I posted it in our office!

Data Filtering!
Prioritize leads that are important to me.
Saves me time!

I think it would be cool if we could customize our color scheme.

Gives me the opportunity to bid on the best leads for our needs.

My organization uses Cvent Event Management as a portal to both promote our hotel and its event space as well as to communicate with event planners and assist them in booking. It is great for both big and small events and gatherings. Great system for our sales department to be utilizing.

Customer service is top notch!
Extremely customizable.
Registration.
Allowed planners to discover locations they may not have otherwise found.

Streamlining all of the click-through that needs to be done.
The reporting aspect.
Cost for upgrades.

OnArrival and onsite check in.
Other event product add-ons to suit your needs (travel, hotel).
Data reporting must be improved.

Lead scoring is an automated marketing tool used by sales and marketing teams to determine qualified leads. Scores are attached to each lead based on their interest level in products or services. Lead scoring models differ from company to company. We assign points through lead-scoring best practices. What are the criteria used for lead-scoring clients? We use various actions to contribute to a lead's score, including the number of pages visited and searches performed on your site, whether or not prospects downloaded any resources from your site, and if they got to your site via an email click-through. These and other factors make up a lead scoring model.

Leverage real data and analytics to inform your strategy.
Consider setting up more than one lead scoring model.
Focus on high-value website actions and engagements.
Don't assign points for every email open.
Use negative attributes/scoring to avoid inflated scores.

\New channels, mediums and metrics influencing the customer journey are introduced every day.
Committing to a lead scoring model that doesn't dynamically adjust as your customers do, will produce inaccuracies.
Without manually adjusting on a regular basis, miscalculations won't be addressed in a timely manner.

Trying to Cope with a Challenge. The best leads have a specific problem that they're trying to solve.
Shows Genuine Interest.
Responds with a Sense of Urgency.
Looks Like Your Existing Customers.
Has Authority or Access to It.

Summary Lead. A summary lead is the most common and traditional lead in journalism.
Single-Item Lead. This lead focuses on just one or two elements of a summary lead.
Delayed Identification Lead.
Creative Lead.
Short Sentence Lead.
Analogy Lead.

Salesforce Essentials, Freshdesk, Avetta One

Cvent Lead Scoring

Overview

What is Cvent Lead Scoring?