Cvent Lead Scoring

Score8 out of 10

11 Reviews and Ratings

What is Cvent Lead Scoring?

Cvent Lead Scoring solution is designed to help hoteliers drive more group revenue through smart automation and competitive insights. Currently, it offers enhanced automation functionality to help streamline the process of responding to requests for proposals (RFPs). Proposal Assistant eliminates much of the manual work needed to respond to an RFP, saving hotel sales teams valuable time and allowing them to direct their efforts towards closing more deals.

Lead Scoring is a part of the Cvent Hospitality Cloud, which provides a full spectrum of cloud-based solutions across the hotel and venue group sales lifecycle. The Hospitality Cloud consists of marketing solutions and SaaS software enabling hotels, CVBs and other event venue owners to more effectively generate qualified demand for meetings and events, manage that demand more efficiently, and measure group business performance.

Categories & Use Cases

Predictive Sales Analytics

Media

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Sophie Gibb View profile

Event marketing in Marketing at DTCC (1001-5000 employees employees)

Use Cases and Deployment Scope

Cvent Lead Scoring helps marketeers prove their ROI when it comes to events: it is easy to use and is very efficient; especially for the sales teams as it allows them to dedicate time and focus to actual selling.

Helps prioritise leads and score them according to their engagement - very helpful tool across multiple industries.

Pros

Ease of use
Engagement scores
True marketing qualified leads

Cons

Even more engagement detail
Has some manual work still to do
Doesn’t dynamically adjust with customers

Most Important Features

Engagement scoring
How easy it is to use
Cvent academy and knowledge base to help with questions

Return on Investment

Improved relationship between sales and marketing
Easier justification for more events
Helps time management

Other Software Used

Cvent Event Management, Cvent Surveys, Cvent Event Diagramming

Deepak Kumar

Marketing Manager in Marketing at Rckcofficial (201-500 employees employees)

Use Cases and Deployment Scope

Cvent Lead Scoring enables you to filter leads that match your criteria. It also helps you calculate a score for each lead, based on factors like the number of people in the group, the group's travel dates, and the group's meeting budget.

Pros

Data filters.
Easy to use.
Good interface.

Cons

Price is too high.

Most Important Features

Knowing which leads to work on first is huge.
View all the group business leads in your sales funnel.

Return on Investment

Improve the sales process.
Filters leads.

Teresa James

Director of Sales in Sales at Residence Inn (51-200 employees employees)

Use Cases and Deployment Scope

CVENT Lead Scoring takes the leg work out of prioritizing RFPs. I love that you can filter all your leads by so many different metrics. The highest amount of sleeping rooms, or revenue, etc. I really like their slogan of putting the "fun" back into the funnel, I posted it in our office!

Pros

Data Filtering!
Prioritize leads that are important to me.
Saves me time!

Cons

I think it would be cool if we could customize our color scheme.

Most Important Features

Data filtering.

Return on Investment

Gives me the opportunity to bid on the best leads for our needs.

Claire Ziecina

Director of Sales in Sales at Vinayaka Hospitality (201-500 employees employees)

Pros

Customer service is top notch!
Extremely customizable.
Registration.
Allowed planners to discover locations they may not have otherwise found.

Cons

Streamlining all of the click-through that needs to be done.
The reporting aspect.
Cost for upgrades.

Return on Investment

OnArrival and onsite check in.
Other event product add-ons to suit your needs (travel, hotel).
Data reporting must be improved.

Alternatives Considered

Microsoft 365 Business

Verified User

Engineer in Research & Development (1001-5000 employees employees)

Use Cases and Deployment Scope

Lead scoring is an automated marketing tool used by sales and marketing teams to determine qualified leads. Scores are attached to each lead based on their interest level in products or services. Lead scoring models differ from company to company. We assign points through lead-scoring best practices. What are the criteria used for lead-scoring clients? We use various actions to contribute to a lead's score, including the number of pages visited and searches performed on your site, whether or not prospects downloaded any resources from your site, and if they got to your site via an email click-through. These and other factors make up a lead scoring model.

Pros

Leverage real data and analytics to inform your strategy.
Consider setting up more than one lead scoring model.
Focus on high-value website actions and engagements.
Don't assign points for every email open.
Use negative attributes/scoring to avoid inflated scores.

Cons

\New channels, mediums and metrics influencing the customer journey are introduced every day.
Committing to a lead scoring model that doesn't dynamically adjust as your customers do, will produce inaccuracies.
Without manually adjusting on a regular basis, miscalculations won't be addressed in a timely manner.

Most Important Features

Trying to Cope with a Challenge. The best leads have a specific problem that they're trying to solve.
Shows Genuine Interest.
Responds with a Sense of Urgency.
Looks Like Your Existing Customers.
Has Authority or Access to It.

Return on Investment

Summary Lead. A summary lead is the most common and traditional lead in journalism.
Single-Item Lead. This lead focuses on just one or two elements of a summary lead.
Delayed Identification Lead.
Creative Lead.
Short Sentence Lead.
Analogy Lead.

Alternatives Considered

Salesforce Essentials

Other Software Used

Salesforce Essentials, Freshdesk, Avetta One

Amadeus iHotelier

ProfitSword

Cvent Lead Scoring

What is Cvent Lead Scoring?

Categories & Use Cases

Media

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