Cvent Lead Scoring - excellent ROI tool
Cvent Lead Scoring helps marketeers prove their ROI when it comes to events: it is easy to use and is very efficient; especially for the …
Overview
What is Cvent Lead Scoring?
Cvent Lead Scoring solution is designed to help hoteliers drive more group revenue through smart automation and competitive insights. Currently, it offers enhanced automation functionality to help streamline the process of responding to requests for proposals (RFPs). Proposal Assistant eliminates…
Recent Reviews
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Cvent Lead Scoring?
Cvent Lead Scoring solution is designed to help hoteliers drive more group revenue through smart automation and competitive insights. Currently, it offers enhanced automation functionality to help streamline the process of responding to requests for proposals (RFPs). Proposal Assistant eliminates…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
Alternatives Pricing
What is Mediafly Intelligence360?
Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue…
What is Jungle Scout?
Jungle Scout is a platform for selling on Amazon, from the company of the same name in Austin, TX. Founded in 2015 as an Amazon product research tool, Jungle Scout today features a suite of business management solutions and market intelligence to help entrepreneurs and brands manage their Amazon…
Product Details
- About
- Competitors
- Tech Details
What is Cvent Lead Scoring?
Cvent Lead Scoring solution is designed to help hoteliers drive more group revenue through smart automation and competitive insights. Currently, it offers enhanced automation functionality to help streamline the process of responding to requests for proposals (RFPs). Proposal Assistant eliminates much of the manual work needed to respond to an RFP, saving hotel sales teams valuable time and allowing them to direct their efforts towards closing more deals.
Lead Scoring is a part of the Cvent Hospitality Cloud, which provides a full spectrum of cloud-based solutions across the hotel and venue group sales lifecycle. The Hospitality Cloud consists of marketing solutions and SaaS software enabling hotels, CVBs and other event venue owners to more effectively generate qualified demand for meetings and events, manage that demand more efficiently, and measure group business performance.
Lead Scoring is a part of the Cvent Hospitality Cloud, which provides a full spectrum of cloud-based solutions across the hotel and venue group sales lifecycle. The Hospitality Cloud consists of marketing solutions and SaaS software enabling hotels, CVBs and other event venue owners to more effectively generate qualified demand for meetings and events, manage that demand more efficiently, and measure group business performance.
Cvent Lead Scoring Screenshots
Cvent Lead Scoring Competitors
- ProfitSword
- Amadeus iHotelier
- MICROS Systems, Inc
Cvent Lead Scoring Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(11)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
December 15, 2023
Cvent Lead Scoring - excellent ROI tool
Score 8 out of 10
Vetted Review
Verified User
Cvent Lead Scoring helps marketeers prove their ROI when it comes to events: it is easy to use and is very efficient; especially for the sales teams as it allows them to dedicate time and focus to actual selling.
Helps prioritise leads and score them according to their engagement - very helpful tool across multiple industries.
Helps prioritise leads and score them according to their engagement - very helpful tool across multiple industries.
- Ease of use
- Engagement scores
- True marketing qualified leads
- Even more engagement detail
- Has some manual work still to do
- Doesn’t dynamically adjust with customers
- Engagement scoring
- How easy it is to use
- Cvent academy and knowledge base to help with questions
- Improved relationship between sales and marketing
- Easier justification for more events
- Helps time management
I have not used any other providers so it is hard for me to make a comparison: however it is helpful for prioritizing and helping time management. All in all, it is a very good tool that can be rolled out across multiple stakeholders across the business.
January 25, 2023
Complete Review of Cvent.
Lead scoring is an automated marketing tool used by sales and marketing teams to determine qualified leads. Scores are attached to each lead based on their interest level in products or services. Lead scoring models differ from company to company. We assign points through lead-scoring best practices. What are the criteria used for lead-scoring clients? We use various actions to contribute to a lead's score, including the number of pages visited and searches performed on your site, whether or not prospects downloaded any resources from your site, and if they got to your site via an email click-through. These and other factors make up a lead scoring model.
- Leverage real data and analytics to inform your strategy.
- Consider setting up more than one lead scoring model.
- Focus on high-value website actions and engagements.
- Don't assign points for every email open.
- Use negative attributes/scoring to avoid inflated scores.
- \New channels, mediums and metrics influencing the customer journey are introduced every day.
- Committing to a lead scoring model that doesn't dynamically adjust as your customers do, will produce inaccuracies.
- Without manually adjusting on a regular basis, miscalculations won't be addressed in a timely manner.
- Trying to Cope with a Challenge. The best leads have a specific problem that they're trying to solve.
- Shows Genuine Interest.
- Responds with a Sense of Urgency.
- Looks Like Your Existing Customers.
- Has Authority or Access to It.
- Summary Lead. A summary lead is the most common and traditional lead in journalism.
- Single-Item Lead. This lead focuses on just one or two elements of a summary lead.
- Delayed Identification Lead.
- Creative Lead.
- Short Sentence Lead.
- Analogy Lead.
However, with more planners moving online and filling sales inboxes with countless RFPs, sales managers have less time to do what they love and must spend more time prioritizing leads to ensure that they're booking the right group business. Let us put the "fun" back in your funnel with Response Automation, a tool that automatically scores your leads and allows you to concentrate on actually selling!
March 19, 2021
Easy, Functional, Reliable
Score 9 out of 10
Vetted Review
Verified User
I work primarily with groups 50 rooms on peak and under, so the quantity of these leads is far greater than larger sized groups. Because of this, I get many a day, which is where Lead Scoring comes into play. As Cvent notes, Lead Scoring provides you with a streamlined process for evaluating, managing, and responding to the RFPs you receive, which for me is extremely valuable. This is being used across my department and it helps to qualify different leads. This helps me prioritize and better go after strong versus weak pieces of business.
- Helps me follow up with groups.
- Prioritizes business.
- Helps my time management.
- Not everyone knows about it.
- Can be slow sometimes.
There are no other products like Cvent Lead Scoring that I have used or evaluated. The reason for this is because I've never had to stray from Lead Scoring, because it has been so beneficial.
August 03, 2020
Ideal for all venues.
My organization uses Cvent Event Management as a portal to both promote our hotel and its event space as well as to communicate with event planners and assist them in booking. It is great for both big and small events and gatherings. Great system for our sales department to be utilizing.
- Customer service is top notch!
- Extremely customizable.
- Registration.
- Allowed planners to discover locations they may not have otherwise found.
- Streamlining all of the click-through that needs to be done.
- The reporting aspect.
- Cost for upgrades.
- OnArrival and onsite check in.
- Other event product add-ons to suit your needs (travel, hotel).
- Data reporting must be improved.
Much better for event planners and hotel properties.