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Data Axle Genie

Data Axle Genie
Formerly Salesgenie


What is Data Axle Genie?

Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

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Recent Reviews

TrustRadius Insights

Salesgenie is a versatile lead generation software that has been tested by users among several databases of leads, specifically to find …
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Popular Features

View all 20 features
  • List quality (6)
  • Identification of new leads (6)
  • List upload/download (6)
  • Advanced search (6)
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View all pricing

Professional - Consumers


per month

Professional - Businesses


per month

360 Marketing - Consumers


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Features related to generating leads and finding new contacts.

Avg 7.7

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Avg 7.6

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

Avg 7.5
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Product Details

What is Data Axle Genie?

Data Axle Genie Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

Data Axle Genie starts at $99.

Reviewers rate List quality highest, with a score of 9.

The most common users of Data Axle Genie are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Salesgenie is a versatile lead generation software that has been tested by users among several databases of leads, specifically to find primary contacts for selling their software. Users have found it to be one of the more user-friendly options available, providing detailed information to support their sales efforts. The software's primary use case is generating reliable leads to fuel the sales team in acquiring new customers and closing deals. It addresses the challenge of lead quality instead of simply focusing on the quantity of leads generated. As a result, Salesgenie is widely used across organizations as a valuable sales tool for finding qualified leads.

One key benefit of Salesgenie is its ability to save time for the sales department by quickly providing pertinent information about businesses. Its search feature enables users to find the right leads and individuals to sell to, facilitating targeted sales efforts. Additionally, Salesgenie allows users to build customized sales lead lists using its extensive collection of business contact information.

In the past, Data Axle Genie was considered an intriguing platform for creating zip-coded lists and accessing specific information for sales representatives. In particular, users appreciated its comprehensive details about corporate offices, decision-makers, contact information, and office count. However, with the emergence of Salesgenie, many users have transitioned to this more user-friendly and efficient lead generation software.

Based on user reviews, there are three common recommendations for Data Genie and Sales Genie:

  1. Some users recommend trying out Data Genie and Sales Genie, as they believe these tools can be useful for gaining quality leads across different industries and business verticals. However, it is suggested to have sufficient time and resources to double-check the accuracy of the search results, as some users have found numerous inaccuracies in the data.

  2. Users suggest considering alternatives to Data Genie as a base supplier for data, citing concerns about reliability. They also point out that the provided employee count in Data Genie may not always be correct.

  3. While some users strongly advise against using Sales Genie due to issues with contract lock-ins and poor customer support, others recommend giving it a try. They find Sales Genie to be a great tool for honing marketing targets and capabilities, saving time for cold calling enthusiasts who don't want to manually search for information. Some users also mention that Sales Genie is a decent sales tool for all marketers looking to grow their leads but note that it can be fairly expensive for what you get, and the data may not always be overly reliable. It is suggested to take advantage of free demos or trials and communicate with their representatives to make an informed decision.

Attribute Ratings


(1-6 of 6)
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Score 7 out of 10
Vetted Review
Verified User
Data Axle Genie used to be the most interesting platform we used. We were able to create zip-coded lists for our reps and find specific information for them, even down to the nitty-gritty like if it's a corporate office, who their decision-makers are, what the decision-maker contact information is, how many offices they have, and more.
  • Verified Contacts.
  • Great Customer Service.
  • Inexpensive plans.
  • It would be nice if email addresses were included in your subscription.
  • Exporting could be easier.
  • It would be wonderful if it could enrich our existing database.
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
Mike Lassers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Salesgenie to generate reliable leads to support our sales staff in generating new sales and customers. This is fed into our CMR and has been better than any other lead generation service we've used in the past. The problem it addresses with us is not in the number of leads they generate but the quality of the leads Salesgenie provides.
  • Reliable Leads
  • Easy-to-use interface
  • Additional tools that are a welcome suprise
  • Customer service and training are exceptional
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
Salesgenie is for the company that has tried other services and have been disappointed, and for the company that is wasting their time getting their leads one at a time.
April 14, 2020


Elizabeth Rodriguez | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Salesgenie is one of many softwares I have used for lead generation. It provides detailed information and is definitely one of the more user friendly softwares.
  • The company information with revenue size and employee size it typically relevant.
  • The ability to search based on geographical location is very useful.
  • The industry intel it provides is great.
  • The contact information and details aren't always current.
  • It would be helpful to have more report running, list generation ability.
  • The phone numbers arent always right.
It is suited as a starting point. Gathering companies to call and learning what types of companies are in certain cities/areas is great. However, sometimes the information listed for those companies isn't accurate or current. It gives you the list of decision makers for each vertical, but their contact details sometimes is defaulted to the general contact details for the company.
November 29, 2018

Great, but not perfect

Cristina Slomski | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Salesgenie is a program that can help you build a sales lead list through its large collection of business contact information. It basically gives you an unlimited access to quality leads and sending mail campaigns.

Salesgenie allows you to find the right leads and right people to sell to with their search feature.

  • No need to have any technical skills whatsoever
  • Live chat support
  • Limited free trial
  • Expensive
  • Mainly for telephone

While being able to provide quality data and contact information is great Salesgenie is rather expensive compared to other competitors in the market.

No need for any technical skills versus other competitors.

Dan Sherman | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
We tested Salesgenie among several databases of leads. We did not purchase this product because it has few if any direct phone numbers and has limited emails. Our intention was to find primary contacts to sell our software. Finding emails is easy but finding direct phone numbers is very difficult. It would have been used by our inside sales/ telemarketing department.
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
  • They told us that it was illegal to provide direct phone numbers because of the do not call registry and EU regulations however that isn't the case for B2B.
  • When compared to rival products, Salesgenie lacked a complete registry of people within the company.
  • Some of the data was outdated and needed a refresh.
Salesgenie is great for business to consumer. If you are a financial adviser, insurance sales rep or solar sales, this is an ideal low-cost database that will help significantly. However, if you sell Business to Business, I would not recommend this product. It is not geared toward corporate structure and doesn't provide any value.
June 18, 2018

Salesgenie Review

Dayna Tartt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is being used across the entire organization. We use Salesgenie as a sales tool to find qualified leads. It gets us quick and fast info on businesses and saves a lot of time. The entire sales department uses it.
  • Lets me know the businesses that have yet to be touched by our company or any of the other companies we work with.
  • Provides the owner name, gender, phone number, and square footage.
  • The way you can organize the detail into multiple templates and print. Helps me when I contact the businesses or do more research later on.
  • Some of the addresses are incorrect, or the phone number.
  • I wish they would, in addition, provide the name of current managers as opposed to the owner of the building. And social media links as well.
  • I would like to see square footage of the building, the year the building was established, and the type of ceilings they have.
  • Well suited for the security industry.
  • You can find new business and the address, phone number, owner name.
  • Not so well suited for the medical industry.
  • Great to find potential leads.
  • Great to find local verticals, very organized in the search engine.
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